Experience

Yummers

• United States
• Pet Services
• 1 - 100 Employee

• Founder and Chief Executive Officer

  • Jan 2021 - 3 years

  San Diego, California, United States



SmartSweets

• Canada
• Food & Beverages
• 1 - 100 Employee

• Board Member

  • Jan 2022 - 2 years

  Vancouver, British Columbia, Canada



PetHonesty

• United States
• Manufacturing
• 1 - 100 Employee

• Board Member

  • Sep 2021 - 2 years 4 months

  Austin, Texas Metropolitan Area


Signos
• France
• Professional Training and Coaching
• 1 - 100 Employee
• Investor

  • Nov 2021 - 2 years 2 months

get hai
• United States
• Manufacturing
• 1 - 100 Employee
• Investor and Advisor

  • Aug 2021 - 2 years 5 months

MIKUNA
• France
• Restaurants
• 1 - 100 Employee
• Investor and Board Member

  • Jul 2021 - 2 years 6 months

Onda
• South Korea
• IT Services and IT Consulting
• 1 - 100 Employee
• Investor

  • 2020 - 3 years


Independent

• Uganda
• International Trade and Development

• Entrepreneur, Investor, Advisor, Board Member

  • Jul 2018 - 5 years 6 months

  Del Mar, California, United States Advises consumer goods and retail companies on strategic omnichannel and digital growth opportunities. Companies span functional nutrition, beverages, beauty and pet businesses.


Made by Nacho
• United States
• Manufacturing
• 1 - 100 Employee
• Investor and Advisor

  • 2021 - 2 years


H-E-B

• United States
• Retail
• 700 & Above Employee

• Senior Vice President, Head of Own Brand

  • 2019 - 2021

  San Antonio, Texas, United States Recruited to position to lead all aspects of Private Brand business. ▪ Grew sales, share and margin. ▪ Created and implemented long-range strategies to expand new brands and product lines. ▪ Created and launched new brands and products focused on key customer trends around cooking and culinary experience, convenient meal solutions, sustainability, health, wellness and beauty, kitchen and home.



Petco

• United States
• Retail
• 700 & Above Employee

• Executive Vice President, Chief Merchandising & Marketing Officer

  • Jan 2015 - Jan 2019

  San Diego, California, United States Promoted to position and quickly added more and more responsibility. Drove all aspects of P&L and led Merchandising, Marketing, Product Innovation, Design & Development and Sourcing. ▪ Developed and launched innovative brands and partnerships to drive growth in core food business, and grew private and exclusive brand business. ▪ Led total Petco go-to-market strategy, ensuring cohesive customer experience across stores, ecommerce and digital channels. ▪ Built customer-focused… Show more Promoted to position and quickly added more and more responsibility. Drove all aspects of P&L and led Merchandising, Marketing, Product Innovation, Design & Development and Sourcing. ▪ Developed and launched innovative brands and partnerships to drive growth in core food business, and grew private and exclusive brand business. ▪ Led total Petco go-to-market strategy, ensuring cohesive customer experience across stores, ecommerce and digital channels. ▪ Built customer-focused marketing strategy, redefined marketing spend objectives and improved marketing return on investment (MROI) through improved targeting and continuous learning. ▪ Improved profitability through aggressive cost of goods sold (COGS) negotiations. ▪ Expanded International Wholesale business of Petco Private Brands into new geographies in Canada, Europe and Asia. Show less



7-Eleven

• Egypt
• Commercial and Industrial Equipment Rental
• 1 - 100 Employee

• Senior Vice President Merchandising

  • Jan 2012 - Jan 2016

  Dallas, Texas, United States Promoted to lead North America Merchandise business, global Private Brands and Field Merchandising organization. ▪ Built strategy and drove execution in 8,000+ stores in the U.S. and Canada, leveraging a highly regionalized approach. ▪ Exceeded financial targets and grew same-store sales, profit and overall market share. ▪ Grew Private Brand portfolio by more than 20%. ▪ Developed brand architecture, branding strategy, trend-forward product pipeline and packaging and marketing… Show more Promoted to lead North America Merchandise business, global Private Brands and Field Merchandising organization. ▪ Built strategy and drove execution in 8,000+ stores in the U.S. and Canada, leveraging a highly regionalized approach. ▪ Exceeded financial targets and grew same-store sales, profit and overall market share. ▪ Grew Private Brand portfolio by more than 20%. ▪ Developed brand architecture, branding strategy, trend-forward product pipeline and packaging and marketing plan for global premium brand. Show less



Target

• Mexico
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Vice President, Divisional Merchandise Manager – Healthcare

  • 2010 - 2011

  Minneapolis, Minnesota, United States Promoted to lead all aspects of Pharmacy, Over-the-Counter & Optical business, including product assortment, private brand product development, vendor and wholesaler negotiations & management, supply chain strategy, in-store merchandising, advertising and marketing. ▪ Defined and guided two cross-company strategic initiatives – health & wellness and omnichannel merchandising – from strategy through in-store execution. ▪ Drove expansion of pharmacy loyalty program. ▪ Launched… Show more Promoted to lead all aspects of Pharmacy, Over-the-Counter & Optical business, including product assortment, private brand product development, vendor and wholesaler negotiations & management, supply chain strategy, in-store merchandising, advertising and marketing. ▪ Defined and guided two cross-company strategic initiatives – health & wellness and omnichannel merchandising – from strategy through in-store execution. ▪ Drove expansion of pharmacy loyalty program. ▪ Launched pharmacy digital strategy and mobile app. ▪ Increased same-store sales grew margin.

• Director of Merchandise Planning – Electronics & Entertainment

  • 2008 - 2010

  Minneapolis, Minnesota, United States Promoted to lead inventory management and supply chain. ▪ Led planning and execution for company’s fourth quarter strategy. ▪ Collaborated with partners in Asia post-crash to rebuild production capacity, and developed sales and inventory plan to support wide-varying sales scenarios. ▪ Exceeded sales and gross profit targets while driving inventory turnover improvement of 11%.

• Director– Snacks & Beverages

  • 2006 - 2008

  Minneapolis, Minnesota, United States Promoted to lead business; responsible for development and rollout of grocery seasonal and wellness strategies. Led team of 12 Buyers and Merchandise planning executives.

• Senior Buyer– Snacks & Beverages

  • 2005 - 2006

  Minneapolis, Minnesota, United States Managed Cookie, Cracker and Seasonal businesses, and developed and executed private brand strategy, assortment, marketing and merchandising plan.

• Senior Manager – Category Management & Optimization

  • 2004 - 2005

  Minneapolis, Minnesota, United States Hired to build and direct cross-company category management analytics team. Led store segmentation and planogram optimization initiative. Managed team of 14 Managers and Analysts from Target, AC Nielsen, IRI and NPD.



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Retail and Consumer Goods Leader

  • 1997 - 2004

  Sr Manager Business Development, Minneapolis, MN (2003 – 2004) Developed and implemented value-creation programs for Fortune 500 clients. Drove business development for a portfolio of 16 key accounts. Directed strategic account planning and all phases of sales cycle to identify, scope and deliver client value creation solutions. Manager – International Big Box Post Merger Integration, Vancouver, BC, Canada (2001 ¬– 2003)) Promoted to lead value creation program that aligned… Show more Sr Manager Business Development, Minneapolis, MN (2003 – 2004) Developed and implemented value-creation programs for Fortune 500 clients. Drove business development for a portfolio of 16 key accounts. Directed strategic account planning and all phases of sales cycle to identify, scope and deliver client value creation solutions. Manager – International Big Box Post Merger Integration, Vancouver, BC, Canada (2001 ¬– 2003)) Promoted to lead value creation program that aligned merchandising strategy between two companies. Improved gross profit performance through assortment planning, promotion effectiveness, inventory management and category management process integration. Consulting fees were continguent on client gross profit improvement. Consultant – International ecommerce Strategy and Site Design, Chicago, IL; Milan, Italy; London, UK (1999 – 2001) Promoted to lead two internet start-up businesses in Andersen Launch Center, a dotcom business incubator. Developed business case and product and service offering for travel and luxury goods website and oversaw creation of assortment, site design and content for Italy-based, global apparel and sporting goods retailer. Accenture took equity stake and served as interim leadership team. Analyst – Best Buy Turnaround, Minneapolis, MN (1997 – 1999) Led four critical workstreams within enterprise transformation initiative that drove Best Buy financial and brand turnaround. Responsible for leading client teams to improve assortment planning, pricing, fact based negotiation and promotion results through using business intelligence solutions to improve decision making. Show less


St. Paul Companies (formerly USF&G)
• United States
• Insurance
• 1 - 100 Employee
• Intern

  • 1995 - 1996