Rebecca Francker

Brand Manager at Pura Utz
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Contact Information
Location
Copenhagen, Capital Region, Denmark, DK
Languages
  • English Native or bilingual proficiency
  • Danish Native or bilingual proficiency
  • French Limited working proficiency

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Jens Stanek

Rebecca is a hard working girl who is always ready to step up and do something about it. She is bold and fearless and it is very rare to hear her say no to a job - also if it requires involvement of untouched areas. She has a brilliant eye for design and in general a good taste (my opinion :)) She is also really adequate when it comes to generating various different types of content - both in writing and in pictures - alive or still. She captures the essence quickly and serve messages with a sharp edge - cut to the point. It has been a pleasure to work with Rebecca - I wish her all the best. Jens C. Stanek, Cand. Comm., Associate professor, lecturer at Multimedia Design, COPENHAGEN SCHOOL OF DESIGN AND TECHNOLOGY

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Experience

    • Denmark
    • Apparel & Fashion
    • 1 - 100 Employee
    • Brand Manager
      • Aug 2022 - Present

      - B2B sales- Production coordination with the Pura Utz team in Guatemala- PR and Influencer Marketing- Paid Ads / Digital Marketing and E-mail Marketing - E-commerce optimization in relation to new initiatives and campaigns

    • Digital PR Manager
      • Mar 2022 - Jul 2022

      - Paid Social responsible - Press and influencer relations - Social Media and Campaign strategist - E-commerce & Customer Care

    • Entertainment Providers
    • Head of Digital Marketing
      • Mar 2022 - Jul 2022

      - Digital Marketing strategy - Paid Social responsible (Facebook and Pinterest Business Manager) - PR and influencer outreach - E-mail Marketing Flows (Klaviyo) - Website optimization (Shopify, Wordpress) - Digital Marketing strategy - Paid Social responsible (Facebook and Pinterest Business Manager) - PR and influencer outreach - E-mail Marketing Flows (Klaviyo) - Website optimization (Shopify, Wordpress)

    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • E-commerce / PR Manager
      • Sep 2021 - Feb 2022

      - Daily operations of Helmstedt-online.com in Shopify and Traede. - Responsible for Customer Service - Design of website, newsletters and ads - Paid Social Responsible in Facebook Business Manager - Digital and Social Media Strategist - PR and Product Seeding Responsible - Project Coordinating for Copenhagen Fashion Week, Pop ups, PR events etc. - Daily operations of Helmstedt-online.com in Shopify and Traede. - Responsible for Customer Service - Design of website, newsletters and ads - Paid Social Responsible in Facebook Business Manager - Digital and Social Media Strategist - PR and Product Seeding Responsible - Project Coordinating for Copenhagen Fashion Week, Pop ups, PR events etc.

    • Denmark
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Digital Manager
      • Apr 2020 - Aug 2021

      - E-commerce, E-mail Marketing and Paid Social Manager for the Danish fashion brand CUSTOMMADE - Paid Social responsible for key ad accounts - Website optimization in Wordpress and Shopify - Social Media Management - Content Creation - Influencer Marketing (Paid / Unpaid) - PR related tasks: media surveillance, showroom management, press communications and event planning - E-commerce, E-mail Marketing and Paid Social Manager for the Danish fashion brand CUSTOMMADE - Paid Social responsible for key ad accounts - Website optimization in Wordpress and Shopify - Social Media Management - Content Creation - Influencer Marketing (Paid / Unpaid) - PR related tasks: media surveillance, showroom management, press communications and event planning

    • Sweden
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Public Relations and Communication
      • Mar 2020 - Apr 2020

      - Influencer research and seeding - Researched and updated general media lists - Media surveilliance - Digital concept development for press days - Create a visual design identity for newsletters - Manage and organize showroom - Social Media Management on own and client’s channels - Influencer research and seeding - Researched and updated general media lists - Media surveilliance - Digital concept development for press days - Create a visual design identity for newsletters - Manage and organize showroom - Social Media Management on own and client’s channels

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Digital Intern at COSTUME
      • Aug 2019 - Mar 2020

      Digital Intern at COSTUME Magazine - Idea generation for Costume.dk - Write and structure articles for Costume.dk - Use of CMS, Photoshop and Premiere Pro - Social Media Content Creation - Knowledge and use of SEO - Participation in weekly editorial meetings and occasional development seminars - Participation in Copenhagen Fashion Week Digital Intern at COSTUME Magazine - Idea generation for Costume.dk - Write and structure articles for Costume.dk - Use of CMS, Photoshop and Premiere Pro - Social Media Content Creation - Knowledge and use of SEO - Participation in weekly editorial meetings and occasional development seminars - Participation in Copenhagen Fashion Week

    • Ticket Sales Representative
      • Mar 2017 - Oct 2018

Education

  • KEA - Københavns Erhvervsakademi
    Associate's degree, Digital Communication and Media/Multimedia
    2018 - 2020
  • Frederiksberg Gymnasium
    Stx, Engelsk A, Fransk A, Matmatik B
    2014 - 2017

Community

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