Experience

HLM Architects

• United Kingdom
• Architecture and Planning
• 200 - 300 Employee

• Head of Marketing & Communications

  • Feb 2023 - Present

• Associate, Marketing & Communications Lead at HLM Architects

  • Oct 2021 - Feb 2023

  Promoted to Associate at HLM Architects having successfully kept HLM Architects front of mind with clients during Covid, one of the most challenging times of my marketing career to date. The result was a quicker bounce back and an above expected increase in fees.

• Marketing & Communications Lead

  • Sep 2019 - Oct 2021

  Approached to join the HLM Architects team and lead their marketing aspirations. Took responsibility of the marketing and bid teams to help professionalise and develop them to be more effective and influential within the business. Involved restructuring, recruiting and training both teams which has been both challenging and extremely rewarding at the same time.



Marley

• United Kingdom
• Construction
• 1 - 100 Employee

• Marketing Campaign Manager

  • Mar 2018 - Aug 2019

  Responsible for the roofing accessories category within the business working alongside the Sales Director to create and align marketing strategy with overall sales objectives. Created strong, effective marketing campaigns that generated quality leads that ultimately impacted positively on sales whilst also maintaining market leading authority. Responsible for the roofing accessories category within the business working alongside the Sales Director to create and align marketing strategy with overall sales objectives. Created strong, effective marketing campaigns that generated quality leads that ultimately impacted positively on sales whilst also maintaining market leading authority.



Marley Eternit Ltd

• United Kingdom
• Wholesale Building Materials
• 1 - 100 Employee

• Marketing Manager - Agricultural Buildings

  • Apr 2017 - Mar 2018

  Working as part of a European project team with Etex, Marley's parent company, I was responsible for creating and then aligning UK marketing strategy with European objectives for fibre cement profiled sheeting. The aim was to move away from a product sell strategy to a system sell strategy with a strong marketing message of improving animal welfare to increase productivity in agriculture. I was chosen to lead the European project for the equestrian sector which involved working with other European colleagues to create generic marketing messages for local markets. We delivered a new product which was suitable for the equestrian and other livestock. This was the only product to date to be laucnhed from that project. Show less

• Marketing Executive

  • Sep 2016 - Apr 2017

  Responsible for the fibre cement profiled sheeting area of the business. Working alongside the sales director to align campaign strategy with sales objectives. Focussed on creating content and activity that maintained our leading authority within the agricultural sector.



John Brash & Co Ltd

• United Kingdom
• Building Materials
• 1 - 100 Employee

• Marketing Assistant

  • Jul 2014 - Aug 2016

  Reporting directly to the company Chairman, I was encouraged to make the role my own and improve the way the company planned and implemented its marketing activities. Responsibilities included marketing planning, selecting and managing multiple agencies, digital management & strategy, exhibitions, reviewing & rewriting company literature, creating marketing campaigns and social media. Ahead of a new British Standard update to BS5534, I worked with a creative agency to create the 'Take it as Red' campaign to promote the company's JB Red Roofing Batten. This campaign was a huge success and when John Brash were bought by Marley, I was asked to join the marketing team at Burton on Trent and subsequently followed this up with a follow up campaign called 'Rely on Red' which is still used to this day. Show less



Eazitools

• Nottinghamshire

• Managing Director

  • Jan 2005 - Jan 2015

  Started, owned and ran a business specialising in the design of innovative garden and equestrian tools designed to make difficult, labour intensive jobs easier and less stressful on users’ muscles and backs. All tools within the Eazitools range featured a unique double cranked shaft designed to minimise the strain on the user's back. Key responsibilities include the brand development of Eazitools, product development, sourcing and buying, managing relationships with key suppliers both in the UK and internationally, generating new sales and managing existing customer accounts, setting budgets and producing sales targets and general strategic planning for business growth. After 10 years, I decided to sell the business to a loyal customer in pursue a career in marketing within a larger organisation. Show less