Experience

Mix & Match
• Leisure, Travel & Tourism
• 1 - 100 Employee
• Marketing Manager

  • Sep 2021 - Present


Squeeze the Day

• United States
• Travel Arrangements

• Marketing Communications Manager

  • Jul 2019 - Mar 2021

  A fun, interactive and structured financial literacy platform for 9-13-year-olds. Designed to create financially savvy Tweens who become financially savvy adults. We believe kids need to learn how to earn, save and understand the value of money from a young age - the starting point for a financially stable and secure future. Squeeze the Day's online course experience is supported by lots of real world learning experiences and discussions with Mum and Dad creating interesting dinner table conversations! Show less



Gratitude - Gift Boxes

• New Zealand
• Manufacturing

• Founder & Creative Director

  • Nov 2017 - Oct 2019

  Say yes to gifting well with a gift box by Gratitude. *Pre-packed gift boxes including a Date Night and Book Club gift box idea *Corporate and custom gift boxes *Build your own gift box service *Delivery NZ wide *Buy 4 get 5th gift box purchase half price *Nominate someone to #givesomegratitude - free Gratitude gift box sent to someone who deserves it Say yes to gifting well with a gift box by Gratitude. *Pre-packed gift boxes including a Date Night and Book Club gift box idea *Corporate and custom gift boxes *Build your own gift box service *Delivery NZ wide *Buy 4 get 5th gift box purchase half price *Nominate someone to #givesomegratitude - free Gratitude gift box sent to someone who deserves it



Tourism Holdings Limited

• New Zealand
• Travel Arrangements
• 200 - 300 Employee

• Project Marketing Services

  • Jun 2017 - Apr 2019

  1. Led global internal brand review and soft launch focusing on building one connected customer brand 2. Developed seasonal promotional and communications strategy for tourism experience brands (Kiwi Experience, Waitomo Caves, Black Water Rafting) and led on the execution of each campaign including performance reporting and review. 3. Led delivery & development of the Corporate Annual and Interim Reports 4. Led delivery & communications of the Digital Media RFP process 1. Led global internal brand review and soft launch focusing on building one connected customer brand 2. Developed seasonal promotional and communications strategy for tourism experience brands (Kiwi Experience, Waitomo Caves, Black Water Rafting) and led on the execution of each campaign including performance reporting and review. 3. Led delivery & development of the Corporate Annual and Interim Reports 4. Led delivery & communications of the Digital Media RFP process

• Head Marketing Self Drive Experiences NZ & AU

  • Jan 2014 - Sep 2016

  Everyday I inspire and motivate more people to want to have a campervan holiday experience. It might be via an engaging email or social post, with a video that stirs the emotions or an image capturing the delight on the faces of the kids as they wake up and peer out the back window of their big playhouse on wheels. Growing the overall campervan category and demand for campervan holiday experiences globally is the aim of my game and we focus our attention around 4 key streams: 1. Customer Experience & Engagement - email marketing, customer journey/touchpoint communication strategy & implementation, bespoke experience/product development 2. Brand, Digital and Social Strategy - overall brand positioning, SEM/SEO/SMM, channel strategy 3. Content Strategy and Generation - work with social influencers, freelance blogger and journalists, industry partners to generate & amplify highly relevant, targeted, topical and evergreen content across all our platforms 4. Partnership Management - collaborations with various STO's/RTO's and marketing groups as well as developing relationships and networks that connect our customers directly to individual activity and experience providers Show less



Air New Zealand

• New Zealand
• Airlines and Aviation
• 700 & Above Employee

• Project Manager Grabaseat (contract role)

  • Jan 2013 - Jan 2014

  1. Led the development and execution of a new domestic tourism strategy and position for the grabaseat brand and channel 2. Built a campaign platform focused mainly on digital channel execution: email marketing, social media , website integration and engagement 3. Liaised with tourism industry agencies to build content and create event and promotional tactical ‘on-ground’ activity 4. Coordinated and led the PR plan to support the initial launch and on-going PR maintenance and opportunity requirements of the campaign 5. Assisted with defining the marketing strategy and objectives of the Grabaseat brand for the FY14 financial year Show less



AA New Zealand

• New Zealand
• Consumer Services
• 200 - 300 Employee

• GM Marketing AA Tourism

  • Oct 2005 - Jan 2013

  1. Directed and developed online/offline marketing and communications strategy for Club Tourism both B2C and B2B, building a direct and engaged consumer audience 2. Developed and managed Club Tourism’s digital strategy including email marketing, social media, product performance, transactional revenue generation and database acquisition and retention 3. Managed collaborative relationships and partnerships to enable the promotion of domestic and trans-Tasman travel to Australasian Auto Club membership (8.4 million members) 4. Led product development and evolution in a changing environment to establish Club Tourism as one of the most trusted and dominant consumer brands for travel information and booking 5. Built and developed relationships within the industry and external agencies to build successful advertising campaigns, establish unique distribution channels and effective corporate partnerships 6. Successfully developed and implemented the 101 Must-Do’s for Kiwis domestic tourism campaign establishing AA Tourism as leaders and champions within the domestic tourism market 7. Evolved 101 Must-Do’s from a traditional below the line campaign to an integrated online and offline on-going brand promotion = database growth of 15%, facebook page 50% growth 8. Introduced and developed new digital content publication products (ezines) with the intent to further extend internal technical capabilities and processes to create greater production and cost efficiences and to meet changing market demands Show less