Rebecca Cohen

Business Director at Adylic
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • English -

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Credentials

  • Effective Coaching Skills for Leaders
    Happy Ltd
    Jul, 2021
    - Oct, 2024
  • Creative Certification Exam
    Google
    Jan, 2021
    - Oct, 2024
  • Fundamentals of digital marketing
    Google
    Jan, 2021
    - Oct, 2024
  • IPA Foundation Certificate
    IPA (Institute of Practitioners in Advertising)
    Feb, 2018
    - Oct, 2024

Experience

    • United Kingdom
    • Advertising Services
    • 100 - 200 Employee
    • Business Director
      • Nov 2022 - Present

    • Group Director, North America
      • Nov 2021 - Oct 2022

    • Account Director, EMEA
      • Jan 2020 - Nov 2021

    • Account Manager
      • Feb 2019 - Dec 2019

    • Account Executive
      • May 2018 - Feb 2019

    • United Kingdom
    • Advertising Services
    • 100 - 200 Employee
    • Media Communications Planner
      • Mar 2017 - Apr 2018

      As a Communications Planner, my role is entirely client facing with a number of key responsibilities: - Planning, advising and executing both above and below the line marketing campaigns as per client briefs. Campaigns include media channels such as TV, VOD, Outdoor, Radio and Press. - Presenting proposals, cost schedules and media briefs to the Client. - Booking and billing monthly media activity reports with upmost accuracy. - Producing brand deep dives, including competitive creative and spend reports, market trends and media channel insights. - Executing media reviews post-campaign and detailing market changes and influencers for insight for future campaigns. - Utilise excellent communication skills to identify which media platforms would best advertise a client's brand or product. Working with the client and the account team seamlessly to understand the client's business objectives and advertising strategy. - Responsible for working with creative and media buying agencies including magazine titles, social media sites and TV channels to set advertising campaigns live. - Working with targeting systems such as DDS, CCS Planner and YouGov to identifying target audiences and analysing their characteristics, behaviour and media habits so as to provide expertise insight into campaign targeting. This pressured, fast-moving and hard-working profession requires commercial flair, good negotiation skills, literacy for writing reports and presentations, numeracy for data analysis as well as strong analytical and organisational skills. This role demands the ability to work with IT resources such as databases and spreadsheets, and the capability to work effectively under pressure.

    • India
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Women's Running and Training Lead
      • Aug 2016 - Mar 2017

      As Women's Department Lead, I was responsible for the success and failures of the department's sales and KPIs. My mission was to deliver a premium consumer experience within my department by building the bond between consumer and brand with the highest level of service and applying brand stories to the retail setting. I was responsible for assisting managers with in-store experiences, including exclusive Friends and Family VIP evenings, liaising with shop-floor assistants and completing daily SFL spreadsheets. I was committed to the brand by delivering external assistance in Visual Presentation, including store developments during nightshifts, as well as quarterly product training sessions - including bespoke training held in London by Nike Ekins and internal personal trainers.

    • United Kingdom
    • 1 - 100 Employee
    • Waitress and Barista
      • Jul 2016 - Aug 2016
    • Tour Guide and Councillor
      • Jul 2015 - Aug 2015

      I organised, guided and directed a four-week summer programme for 40 teenagers in Israel alongside three other guides. After training from January 2015 through weekend and weeklong seminars, I conducted a tour of the country of Israel, organised a day-to-day programme for the teenagers. After completing the programme, I developed greater experience in working as a small team - 24hrs a day - while heightening my own knowledge of history and ethnic/religious traditions. I organised, guided and directed a four-week summer programme for 40 teenagers in Israel alongside three other guides. After training from January 2015 through weekend and weeklong seminars, I conducted a tour of the country of Israel, organised a day-to-day programme for the teenagers. After completing the programme, I developed greater experience in working as a small team - 24hrs a day - while heightening my own knowledge of history and ethnic/religious traditions.

    • Arts Experience Co-ordinator and Camp Councillor
      • Jul 2013 - Aug 2014

      For two consecutive summers, I volunteered for FZY's summer programme, involving leading a two week sleepover camp for teenagers in the south of France. This enabled me to gain experience working with children and other leaders as well as being independent in running sessions and activities for more than 80 teenagers. In the summer of 2014, I additionally volunteering at a second summer camp in the Netherlands with the position of Arts Experience Coordinator, allowing me to further my skills as a leader, artist and in particular developing my experience with working in a team.

    • Legal Services
    • International Cadet Course Participant
      • Mar 2013 - May 2013

      I attended a three-month international army-training programme during my gap year. Marva is a two-month Israel Defense Forces basic training program for young Jews from the Diaspora which offers an opportunity to experience the IDF and Israeli life. I was given the opportunity to challenge my boundaries and experience a variety of different cultures and beliefs. Working in a small team that connected with others to create a larger group, I developed the skills - and experienced the difficulties - in working with others in a pressurised atmosphere and long-day schedule.

    • Primary and Secondary Education
    • 1 - 100 Employee
    • Volunteer
      • Jan 2013 - Mar 2013

      I partook in a 3 months volunteer programme at the SPCA and was given the task to take care of the animals’ needs and ensure that their safety and protection was maintained. I partook in a 3 months volunteer programme at the SPCA and was given the task to take care of the animals’ needs and ensure that their safety and protection was maintained.

    • Public Relations and Promotions officer
      • Aug 2012 - Sep 2012

      This job involved communicating to the public and working as a team to create innovative ideas and methods of promoting, this role aimed to gain understanding and support for clients as well as to influence opinion and behaviour. This job involved communicating to the public and working as a team to create innovative ideas and methods of promoting, this role aimed to gain understanding and support for clients as well as to influence opinion and behaviour.

    • Co Chair and Treasurer
      • Sep 2010 - Sep 2012

      Along with a small committee, I organised and ran weekly sessions on Israeli and Jewish culture, history and defence for 12-14 year olds. Along with a small committee, I organised and ran weekly sessions on Israeli and Jewish culture, history and defence for 12-14 year olds.

    • Warehousing and Storage
    • 1 - 100 Employee
    • Floor and Office Assistant
      • Jun 2011 - Aug 2012

      Admin, organisation and computing responsibilities. Admin, organisation and computing responsibilities.

    • Administrative Assistant
      • Jun 2011 - Jun 2011

      I spent two-weeks working at BBC Scotland as an assistant and runner for the TV show, “The Big Questions”, a chat show discussing the world’s religious and political differences, helping to develop my skills involving the production and operation of a television chat show. I spent two-weeks working at BBC Scotland as an assistant and runner for the TV show, “The Big Questions”, a chat show discussing the world’s religious and political differences, helping to develop my skills involving the production and operation of a television chat show.

Education

  • University of Nottingham
    History and Art History BA Joint Hons, Humanities
    2013 - 2016
  • MASA/ FZY Leadership, Hebrew and Israeli/Jewish History Programme
    History
    2012 - 2013
  • Young Judaea Study Programme
    History of Art and Film
    2012 - 2013
  • Craigholme School
    Advanced Higher: Art, History, Maths: A*AB. Higher: A*A*AAB.
    2004 - 2012

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