Experience

JAXJOX

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• VP of Marketing

  • Apr 2021 - Present

  Led the development of the brand and go-to-market (GTM) strategy, revolutionizing traditional at-home strength training by introducing a personalized platform featuring digital free weights, connected technology, and data insights. This transformative approach aimed at helping members achieve stronger and healthier lifestyles in the comfort of their homes. As a key member of the founding team, I helped propel this emerging, disruptive brand forward. Orchestrated the launch of four… Show more Led the development of the brand and go-to-market (GTM) strategy, revolutionizing traditional at-home strength training by introducing a personalized platform featuring digital free weights, connected technology, and data insights. This transformative approach aimed at helping members achieve stronger and healthier lifestyles in the comfort of their homes. As a key member of the founding team, I helped propel this emerging, disruptive brand forward. Orchestrated the launch of four groundbreaking products from inception to market, crafted and executed three impactful brand campaigns, secured partnerships with two major retailers, and introduced a digital subscription platform. The brand garnered notable features in prestigious publications such as Fortune, The Wall Street Journal, Forbes, Men'sHealth, and more. As a hands-on marketing leader, I take pride in the substantial growth of JAXJOX and the vibrant community we cultivated around the brand. #JAXJOXSTRONG

• Director, Brand Strategy & Marketing

  • Jan 2019 - Apr 2021



York & Chapel

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Jan 2017 - Jan 2019

  Account manager working closely with a team of writers, designers, and developers to develop branding and digital strategies for leading consumer and business brands. I work directly with clients to align strategic objectives with creative deliverables. Logitech, Humanscale, Nautica, NBC, Specialty Food Association, Culturelle, BIC

• Account Manager

  • Mar 2014 - Jan 2017



York & Chapel

• United States
• Advertising Services
• 1 - 100 Employee

• Intern

  • Jun 2013 - Sep 2013

  -Market Research -Conducted competitive analyses on future prospects -Organized and coordinated meetings for executive directors on sales team -Account Management support -Developed copy for presentations -Edited web content using Sharepoint and Wordpress