Rebecca Bruning
Digital Copywriter at VOMO- Claim this Profile
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Topline Score
Bio
Credentials
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Google Analytics Essential Training
LinkedInSep, 2020- Oct, 2024 -
How to Effectively Deliver Criticism
LinkedInSep, 2020- Oct, 2024 -
SEO Foundations
LinkedInSep, 2020- Oct, 2024 -
Jodi Glickman on Pitching Yourself
LinkedInAug, 2020- Oct, 2024
Experience
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VOMO
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Digital Copywriter
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Oct 2020 - Present
• Writer and editor for website copy, blogs, downloadable guides, eBooks, partner and prospect emails, re-marketing ads, social media posts, and scripts.• Proofreader of copy to enhance SEO keywords.• Developer of copy that increases PPC (pay-per-click) progression rates and organic traffic.
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JCPenney
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United States
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Retail
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700 & Above Employee
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Proofreader
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Feb 2020 - Jul 2020
• Reviewed, proofread, and edited written and digital content for marketing assets including email, social, web, direct mail, and circulars. Ensured content was error-free, consistent in voice, and accurate in content, often under tight deadlines. • Checked for correct spelling, grammar, punctuation, syntax, usage, and consistency in all media. • Ensured accuracy of all content related to pricing, coupons, percent-off, legal disclaimers, and event dates by referencing multiple sites, event and promotion resources, and copy style guides.• Participated in collaboration meetings with creative, proofreading, editing teams for each promotional event to ensure consistency and brainstorm creative ideas. • Appointed to exclusive Conversant team to re-write copy when changes were required for aligning assets with promotional editorial. Displayed creativity, flexibility, and ownership in brainstorming new copy for revised marketing assets with a focus on lockdown lifestyles.
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Graphic Designer/Reporter
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Jan 2016 - Feb 2020
• Performed multi-functional advertising work across all aspects of newspaper publishing including journalism, AP style editing of news copy, reporting, local photography, website updates, client relations and sales development. Ida County Courier is a local publication with strong readership, owned by Mid-America Publishing, which also acquired the Holstein Advance and Aurelia Star newspapers. Managed websites for Midwest based companies. • Ad designer/copywriter: Design and write ad copy for 20+ ads per month for three different newspapers and one shopper paper. Ads designed in color and black & white contributing to customer versatility and increased ad revenue. Additional seasonal monthly section ad design includes 20% to 30% more ad development. Ad revenue grew over last two years. • Evolved two newspapers acquired by Mid-America Publishing through use of consistent fonts, improved layout and more advanced graphics and photography. Circulation has grown since acquisition. • Journalist/photographer: Reporting county supervisor meetings and public interest stories, as assigned. Includes story development, interviewing article subjects, copy writing, and custom photography. • Social media/web: Management of social media pages for all three newspapers and online auction site. Responsible for uploading e-Editions, stories, and photos to each website averaging six stories per week per paper. Manage Facebook posts, Twitter feeds, public notices and classified ads across all newspapers. Execute incremental posts for McGuire Auction site through Squarespace.
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Bluespace Creative, Inc
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United States
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Advertising Services
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1 - 100 Employee
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Intern
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Sep 2014 - Dec 2014
• Copywriting, original BBQ Festival sticker ideas, brainstormed wine names and label graphics, tried my hand at logo design, and rolled up my sleeves in the production room doing vinyl work, putting labels on products, and organizing.
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Education
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2010 - 2014
Iowa State University
Bachelor of Arts (BA), Advertising -
2006 - 2010
OA BCIG High School
Diploma
Community
