Experience

3D Exhibits, a Sparks Company

• United States
• Events Services
• 100 - 200 Employee

• Account Manager

  • Apr 2022 - Present

  3D Exhibits designs and delivers corporate exhibits and events—that support our clients’ corporate marketing strategies. We are fiercely committed to each client's success. We achieve their objectives, anticipate their needs, and embrace innovation. Products and services include: Design and Build. Management. Global. Rental. Interactive. Data Capture. Events. Marketing Communications. Measurement and Analytics. 3D Exhibits designs and delivers corporate exhibits and events—that support our clients’ corporate marketing strategies. We are fiercely committed to each client's success. We achieve their objectives, anticipate their needs, and embrace innovation. Products and services include: Design and Build. Management. Global. Rental. Interactive. Data Capture. Events. Marketing Communications. Measurement and Analytics.



Society for Laboratory Automation and Screening (SLAS)

• Sales Manager, Global Events and Strategic Programs

  • Aug 2020 - Jan 2022

  SLAS is a global community of more than 16,000 scientists, technologists, researchers, academics and data informatics professionals.Achieved 170% to goal and 200+ vendors on first virtual event in Cadmium platform.Responsible for year-round program sales as well as regional symposia and conferences exhibits and sponsorship sales for eight events in 2022.Achieved a positive revenue variance of almost $500K on first in-person event post pandemic with a budget of $3Million.Responsible for Salesforce implementation from historical data importation, dashboard reporting, and invoicing for all active event campaigns.



Smithbucklin

• United States
• Non-profit Organizations
• 500 - 600 Employee

• Sales Manager

  • Jul 2011 - Jun 2020

  Responsible for achieving and exceeding client budget and growth expectations for many of the most well respected not-for-profit associations in the world. Managed a growing territory in excess of $4Million dollars in non-membership-dues revenue and support various clients in a variety of sectors, including technology, healthcare, and business and trade sectors. Initiated and cultivated relationships with C-level stakeholders and advisory boards to create new year-round offerings, increasing engagement and revenues.Grew Hewlett-Packard client from one North American event with $330K in total sales revenue to a multinational client with over $2.5Million dollars across three continents. Created international event sales from scratch to $550Million in total revenue. Launched incentive package to grow partners by 19% for United States and 50% year-over-year growth for Asia-Pacific event. Increased healthcare client from $300K in revenue to $1M via strategic vendor relationship management. Created brand new sponsorship program increasing corporate support by almost 25% in the first year while maintaining individual conference program exhibit and sponsorship goals.Recognized team member of numerous awards and recognition from Trade Show News Network (TSNN) for two clients (NSGC and Dscoop). We helped them win numerous awards and recognition as one of the industry’s fastest growing and top 250 tradeshows. Recognized as Summit Club Award Recipient for achievement of 105% or more of budgeted portfolio revenue.Sold out laboratory management conference for three consecutive years helping the client achieve greater financial stability to support their association objectives.Assist Sales Services team in onboarding of new hires; support key unit objectives. Trained in Sales Methodology Training, Coach Media Professional Training & Coaching Program for past three years.

• Senior Sales Coordinator

  • Oct 2006 - Jun 2011

  Responsible for achieving and exceeding client budget and growth expectations for many of the most well respected not-for-profit associations in the world. Proven sales leader who implements sales strategies that deliver consistent year-over-year growth. Experience includes C-level sales presentations, budgeting, and revenue forecasting, and reporting using the latest in CRM technology. Developed track record of growth for all clients during this time period; worked on Hewlett Packard client from inception of $330,000 in partnership sales revenue to $1.2Million in sales revenue (100% growth in three years). Client subsequently recognized as one of the FASTEST 50 tradeshows by Trade Show Executive. Owned key client relationship for laboratory management client; stabalized base of vendors within months and drove increased exhibitor participation in the face of declining attendance issues. Helped decorative hardware client achieve an extra $120,000 in revenue over annual conference budget.Provided excellent client customer service, including responsiveness, ease to do business with, and knowledge of the industry.



NEA Events, Inc.

• Sales Director

  • Sep 2005 - Oct 2006

  Responsible for obtaining sponsors, delegates and media partners from mulitple industry sectors. Represented company on site and attended various client needs that arose. Reviewed marketing materials and worked with media partners to ensure proper program focus. Succeeded in securing the majority of sponsorship dollars from first program generating approximately $80,000 in revenues to the company. Conducted daily research via the Internet and phone in order to obtain qualified lead base. Responsible for obtaining sponsors, delegates and media partners from mulitple industry sectors. Represented company on site and attended various client needs that arose. Reviewed marketing materials and worked with media partners to ensure proper program focus. Succeeded in securing the majority of sponsorship dollars from first program generating approximately $80,000 in revenues to the company. Conducted daily research via the Internet and phone in order to obtain qualified lead base.



Marcus Evans, Ltd.

• Senior Sales Executive

  • Apr 2002 - Sep 2005

  Achieved top sales performance for conference division and sold in excess of $120,000 per year in conference delegate revenue. Managed conference sales team in two locations, including helping to establish a legal sales team in Atlanta location. Succeeded in generating revenue from multiple industry sectors; established sales in telecommunications, supply chain/procurement, pharmaceutical/biotechnology, manufacturing sectors. Conducted daily research via the Internet and phone in order to obtain qualified lead base. Negotiated and collected all monies from clients.

• Sales Executive

  • Jun 2001 - Mar 2002

  Achieved top sales performance for conference division leading to promotion with nine months of date of hire. Succeeded in generating revenue from multiple industry sectors; established sales in telecommunications, supply chain/procurement, pharmaceutical/biotechnology, and manufacturing sectors. Conducted daily research via the Internet and phone in order to obtain qualified lead base. Negotiated and collected all monies from clients.



Fitz Chem Corporation

• Marketing Administrator

  • Aug 1999 - Apr 2001

  Managed marketing development of company website, including content, product listings, and lead development. Produced annual dining guide and calender; increased profitability 16% through solicitation of supplier support. Conducted campaigns for new product launches; promoted product through flyers, technical newsletter, and on-hold marketing tape. Represented company at trade shows, technical seminars, and supplier trainings. Managed marketing development of company website, including content, product listings, and lead development. Produced annual dining guide and calender; increased profitability 16% through solicitation of supplier support. Conducted campaigns for new product launches; promoted product through flyers, technical newsletter, and on-hold marketing tape. Represented company at trade shows, technical seminars, and supplier trainings.



Cass Communications, Inc.

• Marketing Manager

  • Oct 1998 - Jul 1999

  Produced all product literature, newsletters, direct mail pieces, and deadline reminder sheets. Negotiated contracts and conducted research surveys with college/university career office directors and appropriate organizations. Obtained and disseminated qaulified leads to national sales force. Represented company at key exhibitions.

• Marketing Coordinator

  • Oct 1997 - Sep 1998

  Conducted university relations with contracted schools. Created sales and marketing reports as well as assisted in direct mail campaigns. Provided sales support to sales force on a daily basis.



Wadsworth Publishing, Inc.

• Marketing and Advertising Assistant

  • Jul 1996 - Aug 1997

  Responsible for coordinating direct mail advertising campaigns, wrote portions of copy. Organized corporate events/meetings and social activities for national sales meetings. Coordinated department-wide projects---sales kits and sales audio tapes. Responsible for coordinating direct mail advertising campaigns, wrote portions of copy. Organized corporate events/meetings and social activities for national sales meetings. Coordinated department-wide projects---sales kits and sales audio tapes.