Experience

Principality Building Society

• Financial Services
• 700 & Above Employee

• Senior Marketing Manager, Brand and Member Engagement

  • Oct 2018 - Present



The Telegraph

• United Kingdom
• Media Production
• 700 & Above Employee

• Senior Marketing Manager

  • Feb 2017 - Sep 2018



Metail

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Manager

  • Mar 2014 - Feb 2017

  Started as a Marketing Manager and have been promoted to Marketing Director, I am responsible for creating a strong brand identity to help drive awareness and consideration of the company and product using a range of techniques including content and digital marketing, events and PR. Core tasks include: • Analysis and interpretation of data to inform product and marketing plans • Forming customer led projects including quantitative and qualitative research • Developing an annual marketing strategy for internal and external partners • Implementing and managing strategic internal marketing campaigns to • Working closely with a number of UK and international fashion brands on marketing campaigns • Content creation and management of all external brand communications • Leading a marketing team of 4 and managing external PR agencies day to day • Identifying potential TV, media, events and retail partnerships and presenting tailored marketing ideas to them • Relationship building with key internal and external stakeholders • Managing comprehensive annual budgets • Presenting to university students as part of their third year Fashion Marketing courses • Promoting industry leading white papers • Writing technology awards entries with partners Key achievements include: Create and manage www.cherwears.com, a homage website to celebrate the 20th anniversary of the film 'Clueless'. With minimal paid for social media advertising, the site attracted global media attention and was mentioned in more than 55 press and online titles including Glamour, Forbes and the Huffington Post Create and manage www.tryonhouseofholland.com, a world first collaboration with House of Holland and London Fashion Week for SS15 and AW15 collections. The website incorporated live video, engaging content, a paid for advertising campaign and won the Decoded Fashion Futures Award for Digital Coalition in 2015. Show less



The Telegraph

• United Kingdom
• Media Production
• 700 & Above Employee

• Brand Communications Manager

  • Jun 2011 - Feb 2014

  As a Brand Communications Manager, my role to is promote The Telegraph's brand and products to our core agencies and clients. This ensures we are seen as an exciting and innovative destination for advertisers through events, emails, direct mailings and other forms of marketing.Key tasks and responsibilities include:- Developing and designing creative briefs in response to agency and client proposals- Using research programmes including IMS and AdDynamix to build strong case arguments in response to client briefs- Creating and implementing marketing strategies for product launches, competitions and events- Running internal events from budget planning and venue sourcing to execution on the day- Building company and category media packs to showcase our portfolio of products and audience Show less

• Data and Marketing Executive

  • Dec 2009 - Jun 2011

  Key tasks and responsibilities included:- Working alongside the sales team to help them with sales pitches and briefs- Running agency and client spends- Assisting in event planning and execution



The Dorchester

• United Kingdom
• Hospitality
• 200 - 300 Employee

• Reservations Sales Agent

  • Sep 2009 - Dec 2009

  Key tasks and responsibilities include: - Administrative tasks including making restaurant bookings for guests and filing all accounts - Communicating with other departments each day to ensure smooth check in and out for guests Key tasks and responsibilities include: - Administrative tasks including making restaurant bookings for guests and filing all accounts - Communicating with other departments each day to ensure smooth check in and out for guests