Experience

Blavity Inc.

• Technology, Information and Media
• 100 - 200 Employee

• Senior Business Development Associate

  • Oct 2021 - Present

• Business Development Associate

  • Jan 2021 - Nov 2021

• Corporate Affairs Marketing Associate

  • Jul 2020 - Jan 2021

• Content Marketer, AfroTech

  • Oct 2019 - Jul 2020

  Create innovative social content to market AfroTech editorial and conference-related initiatives on multiple social platforms - Facebook, Instagram and TwitterManage cross-channel content calendar to support the goals of multidisciplinary teams working to grow the AfroTech brand.Design and execute multiple digital promotional campaigns to drive growth in newsletter subscribers and site trafficCollaborate with third party social influencers in implementing Instagram takeovers to drive social engagement.Collaborate with design team in designing social assets that meet brand guidelines and creates a cohesive digital presence across social channels.Grew social audience by 25%, engagement by 20% and impressions by 38% over Q4 in 2019 Show less



USC Marshall School of Business

• United States
• Higher Education
• 700 & Above Employee

• Digital Marketing Strategist

  • Aug 2018 - May 2019

  • Created social media campaigns to communicate the value of the USC Marshall Masters in Marketing program to prospective students across multiple social channels with audience tailored content. • Implemented a digital marketing strategy that targeted high interest prospects and used desired keywords to boost our SEO ranking that led to a 30% increase in number of completed applications. • Evaluated the digital conversion funnel of MS in Marketing program website and recommended best practices to redesign the site to improve site metrics and visitor’s conversion journey. Show less



Jam City

• United States
• Computer Games
• 500 - 600 Employee

• Consumer Insights Intern

  • Oct 2018 - Jan 2019

  • Analyzed consumer feedback through focus groups, in-depth interviews, and community forums on Jam City's portfolio of mobile games, including hit games Harry Potter: Hogwarts Mystery and Cookie Jam to help drive insights for product and marketing teams. • Engaged with community of top players through replying and social listening on multiple platforms, acting as the public-facing representative of the consumer insights team. • Composed and presented bi-weekly reports on player sentiment, trends, and experience for product and marketing teams to inform their go-to-market strategies. Show less



Ameriprise Financial Services, LLC

• United States
• Financial Services
• 700 & Above Employee

• Marketing Specialist

  • Jun 2015 - May 2018

  • Developed and executed marketing plans in collaboration with Marketing Director, Business Manager and Financial Advisors to strengthen client relationships and penetrate new markets. • Directed social media strategy through strategizing innovative content campaign tie-ins to key annual brand tentpoles, creating multiple touchpoints that drove a 60% growth in social media followers. • Revitalized social media prospecting process through active lead research and nurturing while setting goals for Financial Advisors to follow up on warm leads, driving a 15% increase in prospect conversions. • Managed 12-15 annual marketing events from start to finish: determining and monitoring budgets, managing invite lists, partnering with exclusive venues and caterers, initiating email and social media promotions and overseeing execution of event agenda. • Modernized print and website advertisements and marketing collateral designs to refresh brand identity. Managed print creative inventory and corporate ad creative approvals. Show less



Massage Envy

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Sales Associate

  • Nov 2014 - May 2015

  Collaborated with a team to manage operations in a high customer volume environment and promoted clinic’s exclusive membership program and skincare products. Promoted and sold exclusive memberships to guests, converting 5-10% of prospects into members monthly. Earned top seller in April 2014, selling 15 memberships. Managed clinic’s appointment book to ensure efficient scheduling of prospects and members in collaboration with front desk manager and massage therapists. Completed necessary hourly tasks in coordination with front desk team to maintain efficient operations. Show less



Hoop Culture Inc

• United States
• Spectator Sports
• 1 - 100 Employee

• Graphic Design Intern

  • Nov 2014 - Apr 2015

  Created promotional materials for print and social media that raised brand awareness for a startup basketball athleisure clothing line. Designed eye-catching advertisements showcasing brand’s unique appeal and drove traffic to their social media platforms such as Instagram and Facebook. Collaborated with creative intern team in assisting lead graphic designer in creating new apparel designs increasing overall output. Created 5 innovative new T-shirt designs that where featured on brand’s e-commerce website. Show less



Su Laing llc.

• Orlando, Florida Area

• Social Media Intern

  • Apr 2014 - Aug 2014

  worked with a team of interns to create and implement social media campaigns to promote a freelance jewelry maker out of College Park. The campaigns engaged followers to participate in the conversation via Instagram and Facebook. Wrote for the jewelry maker's blog, tying in content with the established campaigns' topics. Assisted with few product designs. worked with a team of interns to create and implement social media campaigns to promote a freelance jewelry maker out of College Park. The campaigns engaged followers to participate in the conversation via Instagram and Facebook. Wrote for the jewelry maker's blog, tying in content with the established campaigns' topics. Assisted with few product designs.