Experience

Calcium

• United States
• Advertising Services
• 1 - 100 Employee

• Associate Director, Integrated Strategy

  • Apr 2022 - Present

• Brand Planner

  • Apr 2021 - Apr 2022



Ogilvy Health

• United States
• Advertising Services
• 500 - 600 Employee

• Associate Planner

  • Jun 2019 - Apr 2021

  • Worked as part of integrated strategy team to develop overall brand strategy across oncology, cardiovascular, pulmonology and mental health brands • Ensured strategy pull-through in all creative campaigns and executions• Planned and executed qualitative and quantitative market research to understand audience mindset and preferences • Developed audience insights by synthesizing primary and secondary research to use as input for customer journeys, creative briefs and other strategic planning tools• Organized internal and client-facing brainstorms and workshops to foster new ideas and creative thinking



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Assistant Account Executive, Health

  • Sep 2018 - Jun 2019

• Intern, BioScience Communications

  • Jul 2018 - Sep 2018



Expanded Food and Nutrition Education Program

• Communications Intern

  • Jan 2018 - May 2018



Ogilvy Health

• United States
• Advertising Services
• 500 - 600 Employee

• Strategic Planning Intern

  • Jun 2017 - Aug 2017

  • Worked with planning team to create and develop brand personalities for five oncology drugs by conducting Point of View reports, analogues and competitive analyses.• Created content for three global and domestic client brainstorm workshops, with up to 80 international attendees, aimed towards brand development for campaign launches.• Conducted a growth analysis of Medical Marketing & Media’s top 100 healthcare agencies to determine growth drivers in the healthcare advertising industry and pinpoint our competition.



Horowitz Center for Health Literacy

• Student Intern

  • Feb 2017 - May 2017

  • Help to revise center’s website to make it more appealing and comprehensible.• Support the center’s strategic planning process to increase interaction and publicity. • Help to revise center’s website to make it more appealing and comprehensible.• Support the center’s strategic planning process to increase interaction and publicity.