Experience

LogicSource, Inc.

• United States
• Business Consulting and Services
• 200 - 300 Employee

• Senior Manager, Strategic Sourcing - Marketing

  • May 2022 - Present

  Key member of the Marketing Center of Excellence, supporting 20+ clients in all sourcing and procurement needs across their marketing organization, spanning from Agencies, Creative, PR, Marketing Research, Marketing Data and Marketing Technology. • Oversight of contract negotiations with suppliers to ensure maximum savings for clients while maintaining top tier services and support. • Lead RFP process for services going to bid, working directly with clients to map out their scope of… Show more Key member of the Marketing Center of Excellence, supporting 20+ clients in all sourcing and procurement needs across their marketing organization, spanning from Agencies, Creative, PR, Marketing Research, Marketing Data and Marketing Technology. • Oversight of contract negotiations with suppliers to ensure maximum savings for clients while maintaining top tier services and support. • Lead RFP process for services going to bid, working directly with clients to map out their scope of work, identify suppliers within our network to participate in the bid, facilitate entire RFP process from generation of brief, read-out of results, coordination of presentations and rate negotiations vs. benchmarked rates. • Present to internal and client senior leadership regarding progress made towards annual savings goals to ensure transparency and reinforce commitment to delivering target savings for all clients Show less Key member of the Marketing Center of Excellence, supporting 20+ clients in all sourcing and procurement needs across their marketing organization, spanning from Agencies, Creative, PR, Marketing Research, Marketing Data and Marketing Technology. • Oversight of contract negotiations with suppliers to ensure maximum savings for clients while maintaining top tier services and support. • Lead RFP process for services going to bid, working directly with clients to map out their scope of… Show more Key member of the Marketing Center of Excellence, supporting 20+ clients in all sourcing and procurement needs across their marketing organization, spanning from Agencies, Creative, PR, Marketing Research, Marketing Data and Marketing Technology. • Oversight of contract negotiations with suppliers to ensure maximum savings for clients while maintaining top tier services and support. • Lead RFP process for services going to bid, working directly with clients to map out their scope of work, identify suppliers within our network to participate in the bid, facilitate entire RFP process from generation of brief, read-out of results, coordination of presentations and rate negotiations vs. benchmarked rates. • Present to internal and client senior leadership regarding progress made towards annual savings goals to ensure transparency and reinforce commitment to delivering target savings for all clients Show less



International Shoppes

• United States
• Retail
• 1 - 100 Employee

• Liquor Tobacco Confection Buyer

  • Jun 2021 - Jun 2022



Marshall & Sterling

• United States
• Insurance
• 300 - 400 Employee

• Sales Executive

  • Oct 2020 - May 2021

  Responsibilities included bringing new commercial clients to the firm. Qualified prospects using resources and made introductions to commercial clients. Evaluated prospects’ commercial insurance programs. Primary business objective was to focus on branding, merchandising, and promotions. Developed a pipeline of prospects and added new cusumers Presented proposals to owners, CEO, COO and CFO’s Responsibilities included bringing new commercial clients to the firm. Qualified prospects using resources and made introductions to commercial clients. Evaluated prospects’ commercial insurance programs. Primary business objective was to focus on branding, merchandising, and promotions. Developed a pipeline of prospects and added new cusumers Presented proposals to owners, CEO, COO and CFO’s



Edrington

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• Key Account Manager

  • Mar 2014 - 2019

  • Developed market penetration strategies targeting top-tier customers at airports. • Marketed multiple brands including: Macallan (Luxury brand), Buffalo Trace, and Tito’s. • Utilized market data and identified demographics for each airport to align product mix. • Created and communicated strategy to grow market share and profitability. • Primary business objective was to focus on branding, merchandising, and promotions. • Developed in-depth understanding of brands and… Show more • Developed market penetration strategies targeting top-tier customers at airports. • Marketed multiple brands including: Macallan (Luxury brand), Buffalo Trace, and Tito’s. • Utilized market data and identified demographics for each airport to align product mix. • Created and communicated strategy to grow market share and profitability. • Primary business objective was to focus on branding, merchandising, and promotions. • Developed in-depth understanding of brands and became an expert in the market. • Partnered with retailers to review analytics and reports to develop a price & product mix. • Customized brand & marketing plans based on global marketing guidelines. • Led the following business / operational activities: competitive tracking (ex: pricing, launches and merchandising), new launches and promotional activities. • Reviewed key performance indicators (KPIs) metrics to establish sales objectives. • Provided product training workshops for travel retail sales associates. • Hired, mentored and trained a team of two brand coordinators. • Oversaw a team of five brand ambassadors who worked in the retail outlet. • Increased market share and shelf space by collaborating with trade marketing. • Achieved annual sales volume of over $2.5M. Show less • Developed market penetration strategies targeting top-tier customers at airports. • Marketed multiple brands including: Macallan (Luxury brand), Buffalo Trace, and Tito’s. • Utilized market data and identified demographics for each airport to align product mix. • Created and communicated strategy to grow market share and profitability. • Primary business objective was to focus on branding, merchandising, and promotions. • Developed in-depth understanding of brands and… Show more • Developed market penetration strategies targeting top-tier customers at airports. • Marketed multiple brands including: Macallan (Luxury brand), Buffalo Trace, and Tito’s. • Utilized market data and identified demographics for each airport to align product mix. • Created and communicated strategy to grow market share and profitability. • Primary business objective was to focus on branding, merchandising, and promotions. • Developed in-depth understanding of brands and became an expert in the market. • Partnered with retailers to review analytics and reports to develop a price & product mix. • Customized brand & marketing plans based on global marketing guidelines. • Led the following business / operational activities: competitive tracking (ex: pricing, launches and merchandising), new launches and promotional activities. • Reviewed key performance indicators (KPIs) metrics to establish sales objectives. • Provided product training workshops for travel retail sales associates. • Hired, mentored and trained a team of two brand coordinators. • Oversaw a team of five brand ambassadors who worked in the retail outlet. • Increased market share and shelf space by collaborating with trade marketing. • Achieved annual sales volume of over $2.5M. Show less



Pernod Ricard

• France
• Beverage Manufacturing
• 700 & Above Employee

• Key Account Manager | Travel Retail

  • 2012 - Feb 2014

  • Marketed products including Chivas, Absolut, Glenlivet, and Jameson to airports on-board duty-free, directly to airlines. • Partnered with global and regional retailers. • Collaborated with key accounts to maximize their return-on-investment (ROI). • Worked with C-Level executives across multiple airlines including American, United, JetBlue, Delta, Frontier, U.S. Airways, Amtrak, LIRR, and the MTA. • Established relationships with internal and external stakeholders. •… Show more • Marketed products including Chivas, Absolut, Glenlivet, and Jameson to airports on-board duty-free, directly to airlines. • Partnered with global and regional retailers. • Collaborated with key accounts to maximize their return-on-investment (ROI). • Worked with C-Level executives across multiple airlines including American, United, JetBlue, Delta, Frontier, U.S. Airways, Amtrak, LIRR, and the MTA. • Established relationships with internal and external stakeholders. • Ability to leverage customer loyalty to generate additional revenue streams. • Consistently exceeded sales and volume objectives YOY, between 15%-35%. • Led the execution of day-to-day operational activities, including brand volume forecasting and brand financial plans. • Executed and monitored promotional calendar across multiple accounts. • Built strategic partnerships with channel / distribution. • Ranked as a top producers and managed a budget of $1.5M+. • Influenced client's product mix / listings to Pernod Ricard brands. • Improved the entire logistics process between production facility to airline delivery. • Transitioned from Excel to an integrated replenishment system for inventory management. • Reviewed KPI metrics using industry data to improve the customer experience. • Collaborated cross-functionally with marketing, sales & supply chain partners. • Developed new product launch plans with team members. • Increased annual sales, over six years, from 10,000 to 160,000. • Worked with marketing & sales to create budgets and develop business forecasts. • Facilitated all aspects of importation of cargo. • Verified import labels complied with United States Alcohol Trade and Tobacco Laws.

• Key Account Manager | Airlines

  • 2006 - 2012

• Import Operations Coordinator

  • 2004 - 2006



Boehringer Ingelheim

• Germany
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Siebel Analyst

  • 2003 - 2004

  • Assisted with creating and performing Siebel system testing and data quality analysis. • Maintained all internal Siebel work instruction documents to support admin processes. • Identified and communicated sales representative synchronization trends to Salesforce management. • Developed weekly reports for senior leadership. • Assisted with creating and performing Siebel system testing and data quality analysis. • Maintained all internal Siebel work instruction documents to support admin processes. • Identified and communicated sales representative synchronization trends to Salesforce management. • Developed weekly reports for senior leadership.



Georgia-Pacific LLC

• United States
• Paper and Forest Product Manufacturing
• 700 & Above Employee

• Lead Customer Logistics Analyst

  • 2000 - 2003

  • Provided customer service support for Target, AAFES, and NEXCOM and helped with vendor replenishment for Dollar General, Ahold, Dollar Tree, Family Dollar, and Walmart. • Communicated sales reports & trends to the Demand Planning team. • Consulted with internal stakeholders to ensure forecast accuracy. • Promoted from Strategic Account Analyst to Lead Customer Logistics Analyst. • Provided customer service support for Target, AAFES, and NEXCOM and helped with vendor replenishment for Dollar General, Ahold, Dollar Tree, Family Dollar, and Walmart. • Communicated sales reports & trends to the Demand Planning team. • Consulted with internal stakeholders to ensure forecast accuracy. • Promoted from Strategic Account Analyst to Lead Customer Logistics Analyst.