Freelance Copywriter

• Jun 2023 - Present

Social Media Specialist

• Dec 2022 - Jun 2023

Management of corporate and digital communications. Content creation, strategy development, and administration of Qargo Coffee networks across platforms: Instagram, Facebook, Tik Tok, YouTube, Spotify, LinkedIn, and Google My Business.-Creation of localized 360 Marketing Plans for upcoming Qargo Coffee stores across the USA.-Development of digital and BTL campaigns to launch new Qargo Coffee locations in Tampa, San Jose, Denver, Santa Monica, Long Beach, Fountain Valley, and Northridge, reaching more than 100k users Show less

Community Manager

• Sep 2022 - Dec 2022

Social media management, content creation, and digital strategy for Qargo Coffee channels across platforms.

Creative Head

• Jul 2022 - Sep 2022

Creative direction of Claro Colombia Social Media Channels across platforms: (Instagram, Facebook, Tik Tok, LinkedIn, and YouTube). - Renovation of the brand look and feel to make it more appealing to young Millenials and Gen Z audiences. - Development of Conexión Urbana, a local campaign to empower urban artists in Medellín. - Partnership launch with Prime Video, developing a macro-influencer campaign on Tik Tok. Creative direction of Claro Colombia Social Media Channels across platforms: (Instagram, Facebook, Tik Tok, LinkedIn, and YouTube). - Renovation of the brand look and feel to make it more appealing to young Millenials and Gen Z audiences. - Development of Conexión Urbana, a local campaign to empower urban artists in Medellín. - Partnership launch with Prime Video, developing a macro-influencer campaign on Tik Tok.

Associate Creative Director

• Oct 2021 - Jul 2022

Creative direction, strategy development, content creation, and administration for Muy Netflix and Soy Rebelde Netflix.- Creation of Muy Netflix's first viral content, with a reach of 25M on FB and 3.6M on IG.- Launch and growth of Soy Rebelde Netflix IG Channel to 428k followers.- Management of multicultural teams across LATAM, between 7 and 10 members.

Content Manager

• Sep 2020 - Oct 2021

Creative direction, annual strategy development, content creation, and administration for Güitig (Ecuador) and Ocean Spray (LATAM y Caribe).Creative conceptualization for local Netflix LATAM campaigns. Project management for Ocean Spray, Güitig, Tropical, Pepsi Jamaica, Pepsi Caribbean y Ting (UK).- Development of “Unidos somos extraordinarios” campaign for Güitig, generating 50k interactions that were transformed into a 50k USD donation from CBC to Ecuadorians affected by COVID-19.- Creation of “Nos une nuestro origen” campaign for Güitig, using 100% consumer-centered storytelling. Management of Women Empowerment Internal Committee.- Creation of "Disfruta el sabor de compartir" campaign for Ocean Spray, implemented in social media and POP, across LATAM and Caribbean. Show less

Content Creator

• Nov 2018 - Sep 2020

Creation and development of annual content strategies for Ocean Spray (LATAM and Caribbean), including pre-production and production of monthly photoshoots. Content creation for Güitig and Tropical (Ecuador). - Creative revamp of Ocean Spray LATAM and Caribbean social media channels, reaching 50% bigger growth, compared to the previous year. - Creation of the first UGC campaign for Tropical, rewarding one of our followers with a branded refrigerator.

Copywriter

• May 2018 - Oct 2018

Creation, writing, and administration of digital content for Jägermeister (LATAM), Casillero del Diablo (Colombia), and internal communication for Red Bull. - Creation and development of the first IG stories giveaways, achieving a reach of 30% of the audience. Creation, writing, and administration of digital content for Jägermeister (LATAM), Casillero del Diablo (Colombia), and internal communication for Red Bull. - Creation and development of the first IG stories giveaways, achieving a reach of 30% of the audience.

Author

• Mar 2018 - May 2018

Creation and writing of textbooks for elementary school kids. - Authorship of the books: "Exprésate Lector C", "Exprésate Lector E" and "¡Leo porque sí! Para niños lectores fluidos." Creation and writing of textbooks for elementary school kids. - Authorship of the books: "Exprésate Lector C", "Exprésate Lector E" and "¡Leo porque sí! Para niños lectores fluidos."

Head Writer

• Nov 2017 - Dec 2017

Writing and style editing of recipes to consolidate the global platform: Nestlé's Recipe Hub. Writing and style editing of recipes to consolidate the global platform: Nestlé's Recipe Hub.

Editorial Coordinator

• Nov 2016 - Nov 2017

Writing, translation, and style editing of medical and scientific texts. Conceptualization of creative strategies to present the content to health workers and patients. Writing, translation, and style editing of medical and scientific texts. Conceptualization of creative strategies to present the content to health workers and patients.

Research Study Assistant

• Sep 2015 - Nov 2016

Translation and writing of academic research projects. Participation in publication processes of academic and creative texts. Assistant in the seminar Poetics and writing I (2016), centered on children's literature and creative writing.

Project Intern

• Feb 2015 - Oct 2015

Creation, planning, and development of creative writing workshops for 10 to 12-year-old kids, to teach them how to write a short story.

Admissions Evaluator

• Aug 2016 - Sep 2016

Evaluation of Critical Reading answers in the state test: Saber 11 Calendario A. Evaluation of Critical Reading answers in the state test: Saber 11 Calendario A.