Reanna McAuliffe

National Account Executive and Manager at AZALEA WANG
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area

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Experience

    • United States
    • Apparel & Fashion
    • 1 - 100 Employee
    • National Account Executive and Manager
      • Mar 2021 - Present

      Working remotely throughout the United States prospecting and managing: Key Accounts (Nordstrom, Nordstrom Rack, ASOS.com, Buckle) as well as Specialty Chains, E-Commerce Accounts, and Priority Independent Accounts based on the East Coast; Whilst in charge of set up and management of our Dropship Program amongst key accounts. Azalea Wang is a growing women’s fashion wholesaler expanding across the country, and best known in the categories of shoes, outerwear, and accessories. Working remotely throughout the United States prospecting and managing: Key Accounts (Nordstrom, Nordstrom Rack, ASOS.com, Buckle) as well as Specialty Chains, E-Commerce Accounts, and Priority Independent Accounts based on the East Coast; Whilst in charge of set up and management of our Dropship Program amongst key accounts. Azalea Wang is a growing women’s fashion wholesaler expanding across the country, and best known in the categories of shoes, outerwear, and accessories.

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Senior Account Manager - East Coast Region
      • Jun 2017 - Jan 2021

      - Managed all independent and specialty accounts in New York, New Jersey, Connecticut, Pennsylvania, Delaware, New Hampshire, Vermont, Rhode Island, Massachusetts, Maryland, Maine, Alabama, Georgia, North Carolina, South Carolina, Tennessee, and Virginia. -Grew the business from 109 accounts when I began to 238 active accounts.- Represented the brand at all major market shows including Coterie NYC, Project Las Vegas, Cabana Swim Miami, ATL Apparel Market, D&A NYC, etc. - Booked client orders using nu order, joor, and cimbio drop shipment platform, at an average of $60,000 per month.- Maintained the client relationship and needs with follow ups, completing return authorization requests, and promptly answering questions regarding product, and company policies. - Scheduled appointments to show the current and upcoming collections to clients/potential clients both in the showroom and on the road. About 40% road time.- Consistently preform up to date research to prospect and open new accounts.- View prior sales reports and sales history ensure there is no distribution conflict for each territory. - Customized media graphics using photoshop for accounts to post on social media to promote brand collaboration. Show less

    • Junior Account Executive - North East - Women's Shoes & Handbags
      • Jun 2017 - Jul 2017

      - Managed all independent accounts in New York, New Jersey, Connecticut, Pennsylvania, Delaware, New Hampshire, Vermont, Rhode Island, Massachusetts, Maryland, and Maine.-Scheduled appointments to show the current and upcoming collections to clients and potential clients for the women's shoes and handbags, both in the showroom and on the road. - Consistently preformed up to date research to prospect and open new accounts.- Maintained current accounts needs and processing new orders.

    • Executive Sales and Marketing Intern
      • Jan 2017 - Jun 2017

      Sales:-Communicate with sales representatives and buyers to show our new lines for the upcoming season.-Investigate pricing violations weekly, and enforce company policy with the buyers and their sales reps.-Maintain showroom and keep track of sample shoes using fashion GPS system.-Create product information booklets and planograms for over 500 major department store doors including Bloomingdales, Nordstrom, Neiman Marcus, and Saks.Marketing:-Plan promotional events for SXSW Music Festival, Coachella, Governors Ball, and Miami Swim Week.-Manage all social media platforms by posting each day, and designing and launching advertisements within budget. Than analyzing the results to strategize in order to gain a bigger following and like ratio. -Design, schedule and send emails for both wholesale and retail using mailchimp with graphics made on Photoshop featuring our look books and product imagery of the new lines.-Research and contact potential influencers to gift our products to, in order to promote the brand Show less

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Shift Manager, Key Holder, and Sales Associate
      • Jul 2014 - Jan 2017

    • United States
    • Retail
    • 700 & Above Employee
    • Stylist and Sales Associate
      • Feb 2014 - Jul 2014

Education

  • LIM College
    Bachelor of Business Administration (BBA), Business Management Concentrating in Fashion Merchandising
    2013 - 2017
  • Bayonne High School
    2009 - 2013

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