Experience

Sanwei Furniture Group

• China
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Director of Sales and Marketing

  • May 2022 - Present

  In charge of sales and marketing of home furniture, commercial furniture and medical furniture in the international market.· Conduct market research to choose the target markets.· Select target industries we can serve the best and then set the basic product line.· Work with marketing channels to plan and implement campaigns.· Set sales quotas and manage sales team to process leads generated from marketing campaigns.· Connect and engage with Brand Owners, Retailers, DME providers to develop new products.· Work with R&D, Purchasing and Production team to develop new products.· Select and decide to attend related trade shows at home and abroad.



Luoyang Tianjiu Technology Co. Ltd.

• China
• Manufacturing
• 1 - 100 Employee

• Sales Manager - OEM Business Unit

  • Jun 2009 - Apr 2022

  In charge of sales and marketing of aluminum cookware in the international market.· Conduct market research and market segmentation, divide potential customers into brand owners, private label retailers, sourcing agents, importers, and traders.· Work with R&D and purchasing team to develop basic product lines to engage with potential customers.· Acquire, engage and retain KA customers, build sustainable customer loyalty.· Participate in the design and purchase of materials, components, packages, and shipping services.· Build CPQ system (Configure, Price, and Quote) from scratch to improve inquiry processing efficiency. · Build sales rep teams and set up order-processing procedures.· Plan and attend trade shows with the sales team such as Canton Fair(Guangzhou), the Inspired Home Show(Chicago), International Consumer Goods Fair-Ambiente(Frankfurt).· Partner with B2B platforms to expand online presence.· Conduct product promotion and engage with prospective customers on social media.· Work with R&D, Purchasing, Production to decide strategic product development in the pipeline and divest out-of-date product lines.



Luoyang Tianjiu Kitchenware Co., Ltd.

• China

• Sales Manager - Sales Department

  • Apr 2005 - Jun 2009

  In charge of sales and marketing of aluminum cookware in the international market.· Conduct market research and market segmentation, divide potential customers into brand owners, private label retailers, sourcing agents, importers, and traders.· Work with R&D and purchasing team to develop basic product lines to engage with potential customers.· Acquire the 1st U.S. customer, then work with R&D to develop what is now the best-selling category in the company's history.· Participate in the design and purchase of materials, components, packages, and shipping services.· Build CPQ system (Configure, Price, and Quote) from scratch to improve inquiry processing efficiency. · Build sales rep teams and set up order-processing procedures.· Plan and attend trade shows with the sales team such as Canton Fair(Guangzhou), the Inspired Home Show(Chicago), International Consumer Goods Fair-Ambiente(Frankfurt).· Partner with B2B platforms to expand online presence.· Conduct product promotion and engage with prospective customers on social media.· Work with R&D, Purchasing, Production to decide strategic product development in the pipeline and divest out-of-date product lines.



Henan Kelon Group Corp.

• Account Manager - Import & Export Department

  • May 2002 - Apr 2005

  In charge of evaporators and condensers development with Whirlpool, Sanyo, and Brandt.· Communicate with customers about technical parameters and product development details.· Assist engineers in drawing translation and production process arrangements.· Assist sales manager in setting up and scheduling project development agenda.· Follow up project development and communicate with customers.· Handle the import of key material of inner-grooved aluminum tubes from Japan.· Issue, follow up, and ship pilot run orders. · Attend trade shows.