Reagan Bradley
Brand and Communications Strategist at Brands by Reagan Bradley- Claim this Profile
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Bio
Kathryn LeBlanc
I hired Reagan to help figure out how to present my offers to clients. I knew who I wanted to work with and what I wanted to sell, but needed support. During my Brand Activator, Reagan made it clear to me I needed to move beyond having a list of services, and towards a fully built out brand. We worked together to build offers that my clients need and define what made me different. Then Reagan worked on supporting me with my website copy, marketing strategy, and more to match my new brand positioning. Now my goals for my business and now I present myself online are aligned. Thank you, Reagan!
Mina Rezk
We would highly recommend Reagan to anyone looking to establish a clear brand identity, define their company values, and align their brand with their vision. Before working with Reagan, we struggled to define our brand and company culture. However, since working with Reagan, the impact on our business has been significant. We now have a modern website that reflects our brand and vision, a culture manual for onboarding new employees, and a better understanding of our value proposition. What sets Reagan apart is her ability to truly understand a business and its needs, her thoughtful and reflective questioning, and her willingness to incorporate feedback and input. It has been an absolute pleasure working with her.
Erin Bury
We worked with Reagan on a project to define Willful's brand voice and tone guidelines, and thought it was a perfect fit. Reagan clearly *gets* this type of work - she was able to dig in to who we wanted to be as a brand, how we were currently communicating across various channels, and what we aspired to be. She then audited our various channels and put together a comprehensive voice and tone playbook that perfectly complements our visual brand guidelines. Reagan was responsive, quick to made edits or incorporate suggestions, collaborative, and easy to work with. I would definitely work with her again, and would recommend her for any marketing strategy projects.
Kathryn LeBlanc
I hired Reagan to help figure out how to present my offers to clients. I knew who I wanted to work with and what I wanted to sell, but needed support. During my Brand Activator, Reagan made it clear to me I needed to move beyond having a list of services, and towards a fully built out brand. We worked together to build offers that my clients need and define what made me different. Then Reagan worked on supporting me with my website copy, marketing strategy, and more to match my new brand positioning. Now my goals for my business and now I present myself online are aligned. Thank you, Reagan!
Mina Rezk
We would highly recommend Reagan to anyone looking to establish a clear brand identity, define their company values, and align their brand with their vision. Before working with Reagan, we struggled to define our brand and company culture. However, since working with Reagan, the impact on our business has been significant. We now have a modern website that reflects our brand and vision, a culture manual for onboarding new employees, and a better understanding of our value proposition. What sets Reagan apart is her ability to truly understand a business and its needs, her thoughtful and reflective questioning, and her willingness to incorporate feedback and input. It has been an absolute pleasure working with her.
Erin Bury
We worked with Reagan on a project to define Willful's brand voice and tone guidelines, and thought it was a perfect fit. Reagan clearly *gets* this type of work - she was able to dig in to who we wanted to be as a brand, how we were currently communicating across various channels, and what we aspired to be. She then audited our various channels and put together a comprehensive voice and tone playbook that perfectly complements our visual brand guidelines. Reagan was responsive, quick to made edits or incorporate suggestions, collaborative, and easy to work with. I would definitely work with her again, and would recommend her for any marketing strategy projects.
Kathryn LeBlanc
I hired Reagan to help figure out how to present my offers to clients. I knew who I wanted to work with and what I wanted to sell, but needed support. During my Brand Activator, Reagan made it clear to me I needed to move beyond having a list of services, and towards a fully built out brand. We worked together to build offers that my clients need and define what made me different. Then Reagan worked on supporting me with my website copy, marketing strategy, and more to match my new brand positioning. Now my goals for my business and now I present myself online are aligned. Thank you, Reagan!
Mina Rezk
We would highly recommend Reagan to anyone looking to establish a clear brand identity, define their company values, and align their brand with their vision. Before working with Reagan, we struggled to define our brand and company culture. However, since working with Reagan, the impact on our business has been significant. We now have a modern website that reflects our brand and vision, a culture manual for onboarding new employees, and a better understanding of our value proposition. What sets Reagan apart is her ability to truly understand a business and its needs, her thoughtful and reflective questioning, and her willingness to incorporate feedback and input. It has been an absolute pleasure working with her.
Erin Bury
We worked with Reagan on a project to define Willful's brand voice and tone guidelines, and thought it was a perfect fit. Reagan clearly *gets* this type of work - she was able to dig in to who we wanted to be as a brand, how we were currently communicating across various channels, and what we aspired to be. She then audited our various channels and put together a comprehensive voice and tone playbook that perfectly complements our visual brand guidelines. Reagan was responsive, quick to made edits or incorporate suggestions, collaborative, and easy to work with. I would definitely work with her again, and would recommend her for any marketing strategy projects.
Kathryn LeBlanc
I hired Reagan to help figure out how to present my offers to clients. I knew who I wanted to work with and what I wanted to sell, but needed support. During my Brand Activator, Reagan made it clear to me I needed to move beyond having a list of services, and towards a fully built out brand. We worked together to build offers that my clients need and define what made me different. Then Reagan worked on supporting me with my website copy, marketing strategy, and more to match my new brand positioning. Now my goals for my business and now I present myself online are aligned. Thank you, Reagan!
Mina Rezk
We would highly recommend Reagan to anyone looking to establish a clear brand identity, define their company values, and align their brand with their vision. Before working with Reagan, we struggled to define our brand and company culture. However, since working with Reagan, the impact on our business has been significant. We now have a modern website that reflects our brand and vision, a culture manual for onboarding new employees, and a better understanding of our value proposition. What sets Reagan apart is her ability to truly understand a business and its needs, her thoughtful and reflective questioning, and her willingness to incorporate feedback and input. It has been an absolute pleasure working with her.
Erin Bury
We worked with Reagan on a project to define Willful's brand voice and tone guidelines, and thought it was a perfect fit. Reagan clearly *gets* this type of work - she was able to dig in to who we wanted to be as a brand, how we were currently communicating across various channels, and what we aspired to be. She then audited our various channels and put together a comprehensive voice and tone playbook that perfectly complements our visual brand guidelines. Reagan was responsive, quick to made edits or incorporate suggestions, collaborative, and easy to work with. I would definitely work with her again, and would recommend her for any marketing strategy projects.
Experience
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Brand Consulting for Services-Based Businesses
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Canada
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Advertising Services
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1 - 100 Employee
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Brand and Communications Strategist
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Jan 2019 - Present
Every business has the potential to hit a “cool factor” in the minds of buyers, investors, and talent. The tipping point—from unknown to beloved authority in the industry—is reached because of your brand. I help service-based businesses and SaaS express the best version of themselves with brand and communications strategies. Then I package that strategy into a beautifully designed website. You can’t control how people think of you, but you certainly can influence it. Let’s get started. → HOW IT WORKS: 1. Meet to see if we're a good fit 2. Get started with a Brand Activator—a detailed report with actionable insights on how to elevate your existing brand to reach your goals 3. Implement the action items on your own or hire me to do them for you → PEOPLE I WORK WITH WANT: - Clarity in how to sell themselves to their best-fit customers - Modern branding to attract today's consumer - Communications tools to guide junior staff or VAs - A beautiful website that's optimized for lead conversions - Thought leadership content strategies that don't burn you out The only thing sweeter than landing a sale is one you hardly had to work for. That’s done with branding, my friends. → BOOK A CALL: https://bit.ly/call-reagan → MY WEBSITE: https://bit.ly/branding-with-reagan → RECENT CLIENTS BELOW👇
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Unicorn Labs
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Canada
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Business Consulting and Services
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1 - 100 Employee
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Marketing Director
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Sep 2019 - Aug 2021
I started at Unicorn Labs when it was just an idea. My task was to transform the business into a trusted brand in the competitive leadership development industry. In true startup nature, I wore the hats of Marketing Director, Brand Manager, and Business Development lead. I developed marketing funnels and sales processes, launched products and campaigns, and monitored the success of our programs with detailed reporting. Here’s a snapshot of what we accomplished: - Built a highly niched brand positioning strategy targeting high-growth startups - Positioned the CEO as a thought leader with content and speaking engagements - Ranked blog posts on the first page of Google search results - Launched an online course for startup managers - Launched “Hacking Management” newsletter - Implemented email marketing campaigns to move leads through the sales funnel - Develop conversion assets, such as landing pages, lead magnets, and webinars
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Women Who Weed ™️
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Canada
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Events Services
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Co-Founder
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May 2019 - Jun 2020
I founded a national community of pro-cannabis women. Our purpose was to create a safe space to make friends and be a part of the global discussion on cannabis, free from stigma. This brand was successful because it intersected the values of the modern, professional cannabis user —women empowerment, social justice, and friendship. It grew to three chapters in the Canadian cities of Ottawa, Vancouver, and Calgary. We had hundreds of newsletter subscribers, over 5000+ Instagram followers, and every event we hosted sold out. Unfortunately, we had to shut the business down because of COVID.
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McMillan
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Canada
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Advertising Services
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1 - 100 Employee
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Account Manager
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Mar 2018 - Sep 2019
I managed campaigns, digital, web, and print projects for global business-to-business brands. It was also my job to keep clients and the agency satisfied by providing positive end-to-end customer experiences and by ensuring projects remained within scope and budget.Clients include:- Trend Micro- United Rentals- Commvault - IPValue- Trend Forward Capital
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Account Coordinator
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May 2017 - Mar 2018
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Fall For Local Markets & LocalTalks
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Canada
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Retail
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1 - 100 Employee
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Community Manager
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Dec 2017 - May 2019
I hosted a monthly speaker series that created conversations and cultivated connections for creative entrepreneurs. I was responsible for sourcing talent, leading the panels, building partnerships, and managing a team of volunteers. Some numbers I'm proud of: - Hosted 15 talks - Brought 50 local entrepreneurs on stage to tell their stories - Provided value to 200+ attendees I hosted a monthly speaker series that created conversations and cultivated connections for creative entrepreneurs. I was responsible for sourcing talent, leading the panels, building partnerships, and managing a team of volunteers. Some numbers I'm proud of: - Hosted 15 talks - Brought 50 local entrepreneurs on stage to tell their stories - Provided value to 200+ attendees
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Education
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2013 - 2017
Carleton University
Bachelor's Degree, Communication and Media Studies
Community
