Marketing Director

• Nov 2021 - Present

• Overseeing all marketing, advertising, and branding operations for all three Central Texas locations, as well as the parent brand • Developing, planning, and executing an effective marketing strategy while growing the PIVOT sub-brand as a key differentiator • Managing the marketing budget, digital media, advertising, community branding, sponsorships, and customer communications • Overseeing all marketing, advertising, and branding operations for all three Central Texas locations, as well as the parent brand • Developing, planning, and executing an effective marketing strategy while growing the PIVOT sub-brand as a key differentiator • Managing the marketing budget, digital media, advertising, community branding, sponsorships, and customer communications

Brand Manager

• Mar 2020 - Nov 2021

• Oversaw all marketing projects and campaigns while maintaining brand consistency across all channels. • Actively managed the CEFCO Rewards loyalty program and mobile app, including all content, marketing, offer creation, execution, and analysis. Spearheaded the creation of the program and met the stretch goal of 100,000 active users in 12 months. • Protected and developed the CEFCO brand as well as numerous sub-brands, including CEFCO Kitchen (fresh food), CEFCO Premium (private label goods), and CEFCO Rewards (loyalty program). • Oversaw creation of all promotional materials for 200+ stores in 6 states, including printed signage, digital media, in-store audio, email and SMS marketing, radio, billboards, promotional videos, photography, and more. • Managed all social media channels, company website, and store listings. • Served as the main point of contact for the media for public relations matters, interview requests, and press releases • Managed all sponsorships and community branding for individual stores as well as the parent brand • Solely organized, planned, and coordinated the annual charity golf tournament for The Fikes Foundation, securing over $300,000 in vendor donations each year. • Coordinated annual fundraising campaign benefitting Children's Miracle Network, bringing in over $350,000 each year. Show less

Private Fleet Sales and Operations

• Nov 2019 - Feb 2020

• Gained sales experience and built relationships with various carriers and private fleets• Further developed my knowledge of the logistics industry, transportation management systems, sales, and CRM systems• Sharpened my problem-solving skills, organization skills, and people skills in a fast-paced and competitive brokerage environment

Carrier Sales and Operations

• Jun 2019 - Nov 2019

Accounts Support Specialist

• May 2016 - Jun 2019

· Processed registration and payment for high school teachers and administrators throughout the U.S. for TRC workshops· Calculated and assembled reimbursements for University of Texas staff including travel, hotels, and per diem expenses· Performed various office administrative tasks to help establish an organized and successful environment

Student Associate

• Sep 2015 - May 2016

• Business processing for college shared services; experience in a shared service environment• Processed vouchers and gained valuable experience in the field of centralized business services • Developed experience with a ticketing system and assisted with reimbursement services

Sales Development Intern

• Jun 2018 - Aug 2018

• Learned how to sell logistics brokerage services from veteran customer and carrier sales procurement representatives • Ensured customers’ freight was dispatched, picked up, and received on time through in-house transportation management software • Gained valuable prospecting experience under the VP of Sales by qualifying leads and increasing efficiency in sales strategy • Learned how to sell logistics brokerage services from veteran customer and carrier sales procurement representatives • Ensured customers’ freight was dispatched, picked up, and received on time through in-house transportation management software • Gained valuable prospecting experience under the VP of Sales by qualifying leads and increasing efficiency in sales strategy

Social Media and Analytics Intern

• Jan 2017 - May 2018

• Used Google Analytics to determine the most popular site content • Coordinated the distribution of content for 2 websites across multiple social media platforms to over 2 million readers • Wrote articles and searched for leads by keeping up with current events; gained experience in digital media and content marketing • Used Google Analytics to determine the most popular site content • Coordinated the distribution of content for 2 websites across multiple social media platforms to over 2 million readers • Wrote articles and searched for leads by keeping up with current events; gained experience in digital media and content marketing

Intern/Research Assistant

• Aug 2017 - Dec 2017

• Collected, transcribed, and interpreted data with graduate school mentor • Presented at the National Communication Association Conference with my research mentor • Networked with various academic professionals and gained a better understanding of graduate school and research • Collected, transcribed, and interpreted data with graduate school mentor • Presented at the National Communication Association Conference with my research mentor • Networked with various academic professionals and gained a better understanding of graduate school and research

Legal Intern

• Feb 2016 - Aug 2016

• Organize pending affidavits, settlement releases, and documents to improve the navigability of the firm’s databases • Operate the firm’s databases to record findings about trusts, nursing homes, and pharmaceutical companies the firm has filed claims against • Assisting other employees and increasing office efficiency through organization and alphabetizing • Organize pending affidavits, settlement releases, and documents to improve the navigability of the firm’s databases • Operate the firm’s databases to record findings about trusts, nursing homes, and pharmaceutical companies the firm has filed claims against • Assisting other employees and increasing office efficiency through organization and alphabetizing

Pharmacy Technician

• Jan 2015 - Aug 2015

• Actively assisted 300+ customers a day and filled prescriptions • Streamlined excellent customer care and medication safety • Compounded drugs and developed retail experience • Actively assisted 300+ customers a day and filled prescriptions • Streamlined excellent customer care and medication safety • Compounded drugs and developed retail experience