Experience

Coyote Promotions

• Advertising Services
• 1 - 100 Employee

• Marketing & Creative Director

  • Jul 2023 - Present



Detroit Pistons

• United States
• Spectator Sports
• 200 - 300 Employee

• Manager, Retail Marketing

  • Dec 2021 - Jun 2023

  Detroit, Michigan, United States

• Marketing Operations Manager

  • Sep 2020 - Dec 2021

  Detroit, Michigan, United States - Lead digital marketing promotional plans to drive ticket sales revenue - Created singular project management system for 40+ marketing team



Fathead

• United States
• Consumer Goods
• 1 - 100 Employee

• Director of Marketing and Product Strategy

  • Jul 2020 - Sep 2020

  - Owned project management for marketing team. - Create/manage daily & monthly marketing campaign calendar - Owned promotional & automated email program; from strategy to deployment. - Marketing strategic planning including: - Content creation & development - Professional copy - Create/manage monthly marketing calendar - Trend & sales monitoring/market research - Determine promotional campaign schedule - Owned consumer product lifecycle management;… Show more - Owned project management for marketing team. - Create/manage daily & monthly marketing campaign calendar - Owned promotional & automated email program; from strategy to deployment. - Marketing strategic planning including: - Content creation & development - Professional copy - Create/manage monthly marketing calendar - Trend & sales monitoring/market research - Determine promotional campaign schedule - Owned consumer product lifecycle management; from product upload to product removal - Owned product marketing strategy and development

• Marketing Manager

  • May 2019 - Jul 2020

  Detroit, Michigan

• Digital Marketing Strategist - Email/Affiliate Marketing Lead

  • Jan 2018 - May 2019

  Detroit, Michigan

• Digital Marketing Strategist

  • Sep 2017 - Jan 2018

  Detroit, Michigan - Reported to email & affiliate team leader; providing creative, strategic and analytical support for both affiliate & email marketing programs. - Monitored trends and product sales reports to provide quantitative support to team leader for marketing strategy. - Implemented content QA and project management processes for web & email; increasing overall marketing efficiency and team organization.

• Email and Web Marketing Intern

  • Jun 2017 - Sep 2017

  Detroit, Michigan



J&L Marketing, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Promotions & Events Mentor

  • Oct 2015 - May 2017

  Louisville, Kentucky; Greater Detroit Area - Lead the management, oversight and training of perspective Promotions Coordinators.

• Promotions & Events Coordinator

  • Feb 2015 - May 2017

  Louisville, Kentucky; Greater Detroit Area - Determined scoping strategies for sales team to identify qualified customers and increase conversion rate. - Managed on-site promotion events in over 35 cities - directing teams of management, marketing and sales. - Facilitated marketing promotion events for major automotive retailers to drive customer leads and sales



Michigan State University

• United States
• Higher Education
• 700 & Above Employee

• Business Analytics & Strategy Assistant

  • Nov 2014 - May 2017

  East Lansing, Michigan



Ad-Com

• Digital Advertising Communication Director

  • Jul 2016 - Feb 2017

  East Lansing, Michigan