Reagan Cook
Manager, Research at The Staubach Company- Claim this Profile
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Bio
Experience
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The Staubach Company
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Real Estate
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1 - 100 Employee
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Manager, Research
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Feb 2004 - Present
Opened door for $11 million in transactions with $10 million pending for new industry client through intelligence on industry trends and competitors Developed strategic briefings across multiple industries for key Global Corporate Services accounts with competitive positioning, compatible values and relevant services Expanded thought leadership positioning through newsletters (in 28 distinct markets) raising online subscriptions 18 percent in one year, linking to online resources Raised sales visibility for five industry practice groups through collateral, supporting Web pages and marketing campaigns; created facilities management alliance launch materials Created interactive Website presenting global real estate cost research Initiated first North Texas Global Marketing Summit Created Chief Marketing Officers Roundtable for companies with $750+ million in revenues Show less
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President & CEO
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2003 - 2004
Strategic marketing consulting firm for software developers and vendors creating and marketing technology solutions Identified $605 million market for new software product for design/build industry Identified market base price 375 percent higher than original client projections through market research Researched competitive position for Canadian software firm Strategic marketing consulting firm for software developers and vendors creating and marketing technology solutions Identified $605 million market for new software product for design/build industry Identified market base price 375 percent higher than original client projections through market research Researched competitive position for Canadian software firm
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National Sales Manager
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1997 - 2003
Created/launched programs producing $5 million (30 percent) in sales pipeline volume out of $15 million total sales pipeline in 9 months, measurably resulting from marketing programs (value 10-fold greater than expenditures) Moved brand recognition to top-three position based on national survey results through strategic programs, public relations, trade publications/associations Expanded market visibility editorially, publishing 14 articles in key publications in 9 months, highlighting 11 customers and 25 mentions of products Developed $1.1 million new revenue channel launching innovative product through client insights, cross-department collaboration; created integrated advertising/direct mail/Internet programs and brand messaging/packaging Created $3 million annual software revenue stream worth through negotiation of strategic alliance agreements Participated in national committees for three major trade associations Show less
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Information Officer
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1984 - 1997
Regional utility authority providing water treatment and related services to over 1 million people Created communications programs, including crisis communications on technical, scientific, or service issues of water quality and supply, health, service emergencies, and environmental protection Managed media communications, environmental protection, and fire suppression during major crisis; on-camera and radio interviews on environmental quality issues, permitting stories, and launch of new services Show less
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Consultant
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1983 - 1984
Interviewed and recruited executives for client companies Interviewed and recruited executives for client companies
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Sales Manager
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1982 - 1983
Subsidiary of Triton Energy - Funded privatized utilities for cities Identified sales prospects, prepared financial analysis and presentations, presented proposals during an economy fueled by high interest rates Subsidiary of Triton Energy - Funded privatized utilities for cities Identified sales prospects, prepared financial analysis and presentations, presented proposals during an economy fueled by high interest rates
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Sr. Environmental Representative
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1980 - 1982
Subsidiary of Phillips Petroleum seeking alternative energy sources Managed/designed/directed environmental studies, regulatory research, and economic impact to minimize environmental impacts of recovery and processing of coal for energy production; developed required permit documentation Subsidiary of Phillips Petroleum seeking alternative energy sources Managed/designed/directed environmental studies, regulatory research, and economic impact to minimize environmental impacts of recovery and processing of coal for energy production; developed required permit documentation
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Office Manager, Soil Scientist
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1977 - 1980
Environmental and Engineering Consulting Firm Designed/constructed/analyzed field research on mine reclamation, environmental quality, and site limitations for major energy clients; wrote mine reclamation plans in multiple states; opened/managed field office Environmental and Engineering Consulting Firm Designed/constructed/analyzed field research on mine reclamation, environmental quality, and site limitations for major energy clients; wrote mine reclamation plans in multiple states; opened/managed field office
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Education
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Stephen F. Austin State University
Masters, Forestry -
The University of Texas at Austin
Bachelors of Science, Biology -
Southern Methodist University - Cox School of Business
Mid-Management Executive Development; First Line Management Executive Development