Digital Strategy and Consulting Intern

• Jun 2023 - Present

Research Assistant

• May 2023 - Present

➙ Serving as a research assistant under the guidance of Professor. Paul Nelson (Director of Marketing Analytics course)

Teaching Assistant

• Feb 2023 - Present

➙ Subjects : Marketing Research, Marketing Management and Digital Marketing Strategy➙ Assist the professor in developing course materials such as lecture notes and assignments.➙ Conduct research and analysis on topics related to economics and marketing research to support the professor's instruction.➙ Assist with grading assignments, exams, and other assessments, and provide feedback to students.➙ Hold office hours to provide one-on-one or small group assistance to students who need extra help. Show less

Exam Proctor

• Aug 2022 - Feb 2023

Strategy Consultant

• Sep 2022 - May 2023

➙ Collaborated with a team of 5 to deliver strategic consulting for the company's growth (geo-political analysis) to identify potential suppliers with consistent inventory within the US through market research & competitor analysis. ➙ Enhanced growth efficiency by ~7% by liaising with external parties as well as maintaining positive stakeholder relationships & reducing the supply chain delay by ~34% through market penetration & merger growth strategies. ➙ Collaborated with a team of 5 to deliver strategic consulting for the company's growth (geo-political analysis) to identify potential suppliers with consistent inventory within the US through market research & competitor analysis. ➙ Enhanced growth efficiency by ~7% by liaising with external parties as well as maintaining positive stakeholder relationships & reducing the supply chain delay by ~34% through market penetration & merger growth strategies.

Associate

• Apr 2021 - May 2022

➙ Managed accounts for clients in the fashion, retail, e-commerce, and technology sectors with accounts of up to £600K budget in the EMEA region for solution delivery and better performance with data focus by increasing efficiency by 12%. ➙ Assessed the data quality dimensions of the datasets and cleaned the dataset improving visualization rendering times by 18% ➙ Created an interactive dashboard in Tableau to determine trends, patterns, and vital insights in data to achieve a ROAS of 380%. ➙ Optimized campaign performance by monitoring strategies across targeting, bidding models, and Adobe and Google Analytics to perform customer acquisition analysis and social media engagement analysis on data and induce innovative solutions. ➙ Spearheaded Google Ads campaigns from setting up to weekly optimizations resulting in 3.2X ROAS. ➙ Awarded and recognized for ‘Excellence in Analytics‘ and ‘Best Integrated Project’ by Google’s MACX awards 2021. ➙ Organized workshops for Diversity, Equity, and Inclusion and planned events to create & encourage a sustainable DEI-focused work environment. ➙ Conducted screening interviews for internship candidates to identify their skills, personality, and qualifications. ➙ Lead a team of 5 for a leadership pillar of Audience Strategy to elicit and translate the business requirements of the clients to user stories & trends. Show less

Intern

• Sep 2020 - Mar 2021

➙ Researched and analyzed the competitive market, customer buying trends, competition, and potential growth opportunities; collected relevant data, prepared detailed reports on the findings, and presented findings to managers. ➙ Exceeded revenue target by 14% by providing actionable data-driven pricing analysis & created an interactive dashboard in Power BI to determine trends & vital insights in the data collected to increase operational efficiency. ➙ Researched and analyzed the competitive market, customer buying trends, competition, and potential growth opportunities; collected relevant data, prepared detailed reports on the findings, and presented findings to managers. ➙ Exceeded revenue target by 14% by providing actionable data-driven pricing analysis & created an interactive dashboard in Power BI to determine trends & vital insights in the data collected to increase operational efficiency.

Analytics Intern

• Mar 2020 - Jul 2020

➙ Leveraged Python, SQL & Excel to uncover audience & competition insight trends when evaluating data and data visualization for Automotive Research Association of India (ARAI) & John Deere India Pvt Ltd, India which improved the data results by 7%. ➙ Provided actionable data-driven insights to suggest key opportunities for growth in Into-Plane automation and allied service clients where the revenue increased by 45% by the end of the year. ➙ Performed competitive analysis as well as pricing analysis market research and created Quarterly Business Reports for clients. Show less

Project Management Intern

• Jun 2019 - Jul 2019

➙ Completed the in-plant training and worked on the ongoing projects & products during the duration. ➙ Utilized the organization's system to ensure efficient workflow and freight management. ➙ Completed the in-plant training and worked on the ongoing projects & products during the duration. ➙ Utilized the organization's system to ensure efficient workflow and freight management.