Richard Debosek, CSW

Business Development Manager at Electrolit USA
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Mike B.

We hired Dick to manage an extremely challenging customer base, which has margin enhancement as a primary deliverable. Possessing an in-depth understanding his assigned customers, Dick has an innate ability to execute AOP marketing plans, optimizing the trade spend against programs that drive mutual volume. Dick collaborates well with distributor and sales personnel, to ensure AOP key learnings are captured and applied in future AOP programs. Dick is skilled at seeing the brand-centered big picture, but knows how to customize those concepts and apply them to specific and unique customer situations. Dick manages every challenges with intelligence, energy and professionalism. What we didn’t expect when Dick was hired was that Dick was strongly respected by his customers for his long-term integrity and commitment to service, both by distributor personnel and his assigned customers. Dick not only is receptive to feedback, he ensures that its’ been heard and applied as he goes about his next initiatives. It is always a pleasure to have a team members that "own their development" while setting the stage for excellence in key account plan execution - Dick epitomizes that capability marvelously.

Scott McDulin

I have known Dick Debosek for more than a decade and worked directly with him while I was the VP of Corporate Sales for Pepsi-Cola of Ft Lauderdale-Palm Beach. Dick was the main driver behind the year over year double digit growth of our premium water business. He assisted us in developing innovative marketing programs, trade promotions, and sales incentives. Dick was always well prepared, extremely knowledgeable, and very well respected by our team. I would recommend Dick for any position that requires the skill of a seasoned Regional Sales veteran, combined with the values of a first class gentleman.

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Credentials

  • Certified Wine Specialist
    Society of Wine Educators
    Jul, 2013
    - Sep, 2024

Experience

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Business Development Manager
      • Sep 2022 - Present

      Developing Electrolit's DSD introduction into the Southeast with DSD systems and retail chains. Developing Electrolit's DSD introduction into the Southeast with DSD systems and retail chains.

    • United States
    • Food and Beverage Manufacturing
    • Vice President of Sales
      • Mar 2021 - Mar 2022

      Cannonborough sodas are a playful combination of fresh pressed juices, hand picked herbs, and fruits at the peak of ripeness. With help from farmers across the lowcountry, our flavors are constantly evolving within the window of seasonality. The result is a unique sparkling beverage as interesting as it is refreshing. Cannonborough craft soda flavors are in line with the growing bold and spicy taste profiles that are taking over beverages and foods. Besides being a craft soda, our products lend themselves to being a craft mixer for cocktails. Cannonborough is unique because we have an on-premise craft cocktail program that bars and restuarants want since our system makes serving craft cocktails provide less people-power and fantastic margins. We in the process of setting up new distributors, introducing Cannonborough to retail and on-premise accounts and rolling out our keg cocktails. Show less

    • United States
    • Food and Beverage Services
    • 300 - 400 Employee
    • National Account Executive - Grocery Distributors
      • Aug 2018 - May 2020

      -Sold Barcel USA salty and candy portfolio to existing and new customers via Core-Mark International (i.e. Circle K, Murphy USA, Maverik, AMPM, GPM, Fastrip, Rutter's, Cenex, Quik Trip, Valor Oil, and Kendrick Oil). -Managed investment strategy, planning, and sales goal execution. -Worked cross functionally to ensure resources were aligned to customer growth plans. -Built and maintained new and existing customer relationships using category management, joint business planning and other tools to meet and exceed annual growth goals. Show less

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • National Account Sales Manager- East
      • Sep 2016 - Mar 2018

      -Directed and managed HQ accounts such as Publix, Southeastern Grocers, Food Lion, Harris Teeter, Circle K, RaceTrac, Pilot Flying J, Murphy USA, GPM Investments plus all military accounts. Guided both DSD and direct warehouse systems to develop and grow Neuro sales. -Directed and managed HQ accounts such as Publix, Southeastern Grocers, Food Lion, Harris Teeter, Circle K, RaceTrac, Pilot Flying J, Murphy USA, GPM Investments plus all military accounts. Guided both DSD and direct warehouse systems to develop and grow Neuro sales.

    • United States
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Director Retail Key Accounts, National C-stores
      • Sep 2014 - Nov 2015

      -Directing a national key account team to manage sales with major c-store retailer accounts that included these brands: Justin/Landmark Wineries, FIJI Water, Wonderful Pistachios, and POM Juice. KEY WORDS:Key Account Development, Direct Store Delivery, Key Account Management, Consumer Products, National Accounts, Grocery, Distributors, Sales Management, Trade Marketing, Forecasting, Beverage Industry, Wine Industry, Food Industry, P&L Management, Sales Operations, Pricing,Management, IRI, FMCG, New Business Development, Account Management, Sales, Budgets, Distributed Team Management, Nielsen, Food Service, Sales Growth, Contract Negotiation, Trading, Channel Partners, Customer Marketing, Category Management, National Account Management, Channel Management, Broker Management, Marketing Presentations, Accomplishments, Sales Presentations, Achievements, Sales Pitch Show less

    • Regional Director of Sales
      • Jul 2013 - Aug 2014

      Managed the sale of Wonderful Pistachios & Almonds, POM Wonderful Juices & Teas, Justin/Landmark Wines, and FIJI Water and supervised a team of 5 members covering the Southeast.

    • Key Account Manager
      • Jun 2012 - Jun 2013

    • Beverage Manufacturing
    • 300 - 400 Employee
    • Senior Regional Sales Manager
      • Jun 2007 - Jun 2013

    • Regional Sales Manager
      • Feb 2003 - May 2007

      PREVIOUS EMPLOYERS-Avalon Beverages-The Monarch Co.-Welch Foods, Inc.

Education

  • The University of Tennessee - Knoxville
    Bachelor of Science / Business Administration, Marketing

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