Project Manager

• Jun 2022 - Present

Project Manager

• Apr 2020 - Jun 2022

Part of the TBWA\Health Collective creative AOR supporting the Biogen DTC business Part of the TBWA\Health Collective creative AOR supporting the Biogen DTC business

Project Manager

• Jun 2019 - Mar 2020

Clients: Carnival Cruises, YouTube Music, brand creation and new business projects • Serve as internal liaison between cross-functional teams including creative, account, strategy and production • Implement project plans and responsible for managing the timely flow of multiple creative and digital projects from brief to delivery, amidst changing deadlines • Collaborate with key team members comprised of various levels in effectively communicating objectives and key milestones, and ensure deliverables for each project are understood • Resource and manage multidisciplinary creative teams including copywriters, art directors, designers, animators and creative technologists for various projects including TVC, OOH, print, radio, digital, social and brand activations • Handler of asset management, workflow timelines and master calendar Show less

Partnerships Assistant Volunteer

• Jan 2019 - Jul 2019

• Sourced influencer talent within the media landscape to host at monthly Novella events and helped contract/negotiate agreements when needed • Acted as point person on behalf of Novella brand in securing talent and booking venues • Sourced influencer talent within the media landscape to host at monthly Novella events and helped contract/negotiate agreements when needed • Acted as point person on behalf of Novella brand in securing talent and booking venues

Associate

• Oct 2018 - Jun 2019

Clients: ExxonMobil and TE Connectivity • Operated in a hybrid account and project management role in liaising between client, internal team and IAT partners around various work streams spanning social, owned, earned, paid and video content • Project managed lead generation integrated marketing campaign programming and worked closely with key team members around various strategy deliverables including playbooks, online site maps and consumer journey roadmaps • Served as point person for Salesforce Pardot implementation calls in advising teams of key takeaways, adhering to timely client delivery and smooth internal team operations • Supported video production and provided oversight to ensure smooth pre and post production operations• Routed marketing materials to brand advisors, legal and P&GA to secure approval on all rights and claims Show less

Junior Associate

• Aug 2017 - Oct 2018

• Supported integrated marketing campaigns that tie back to lead generation and lead nurture objectives• Led and executed all media relations activities and cultivated strong reporter relationships in consumer electronics, engineering design and commercial vehicle sectors • Crafted unique and compelling communications content to support product launches as well as internal and external brand awareness campaigns• Managed communications content calendar tracking social, video and earned content Show less

Corporate Brand Reputation Intern

• Jun 2017 - Aug 2017

Clients: ExxonMobil, TE Connectivity, Goodwin • Identified media opportunities in key tech/business publications and assisted in coordination of briefing documents• Managed master tracker to keep pulse on key industry speaking engagements, trade show events and editorial opportunities • Developed activity status reports, subject matter expert interview transcripts, editorial research and advertorial content

2017 MAIP Fellow

• Feb 2017 - Aug 2017

Selected by Weber Shandwick as a Corporate Brand Reputation Intern for their New York City office. *** • MAIP sources top talent from over 3,800 colleges, universities, and portfolio schools nationwide through low to high-level engagement practices. Applicants are screened, interviewed and selected by industry recruitment professionals. • MAIP fellows participate in a 22-week fellowship program that involves a series of agency sponsored professional development workshops and seminars, which provide a deeper dive into the various advertising, media and PR disciplines. Show less

Public Relations Intern

• Sep 2016 - May 2017

Client: RELEX Solutions • Worked with solution provider software clients in the B2B retail space and helped craft thought leadership positioning content • Supported trade show event engagement and coordinated analyst briefing meetings • Constructed digital conversation calendar for solution provider clients • Distributed news releases, wrote customized pitches and tracked client media coverage Client: RELEX Solutions • Worked with solution provider software clients in the B2B retail space and helped craft thought leadership positioning content • Supported trade show event engagement and coordinated analyst briefing meetings • Constructed digital conversation calendar for solution provider clients • Distributed news releases, wrote customized pitches and tracked client media coverage

Original Content Team Member

• Aug 2016 - May 2017

Texas Advertising & Public Relations (TAPR), formally known as Texas AdGrad, is the undergraduate and graduate-run digital brand and voice for the Stan Richards School of Advertising and Public Relations at The University of Texas at Austin. • Initiated original content to communicate happenings in student life and employer relations • Supported social analytics team via NUVI, Spredfast and Google Analytics • Aided in community management efforts for various social channels • Part of the rebrand launch campaign in creating awareness and brainstorming ideas moving from Texas AdGrad to TAPR Show less

Public Relations Intern

• May 2016 - Aug 2016

Clients: Balcones Distilling, Running Walker • Interacted with senior executives in collaboration with account management tasks, engaging in effective communication among client team • Researched various industries and assisted in execution of media relations efforts • Developed customized media pitches and press releases • Assisted in reviewing and logging media editorial coverage and broadcast clippings • Collaborated with accounting in compiling expense reports Clients: Balcones Distilling, Running Walker • Interacted with senior executives in collaboration with account management tasks, engaging in effective communication among client team • Researched various industries and assisted in execution of media relations efforts • Developed customized media pitches and press releases • Assisted in reviewing and logging media editorial coverage and broadcast clippings • Collaborated with accounting in compiling expense reports

Publicity Intern

• Jan 2016 - May 2016

• Worked alongside publicists to write promotional/press ready copy • Conducted press searches to construct into press kits and analytic reports • Monitored and pitched media outlets using Mailchimp and compiled media lists • Assisted with social media content development and scheduled social media posts • Worked alongside publicists to write promotional/press ready copy • Conducted press searches to construct into press kits and analytic reports • Monitored and pitched media outlets using Mailchimp and compiled media lists • Assisted with social media content development and scheduled social media posts

Communications Intern

• Sep 2015 - Dec 2015

• Researched and assembled local non-profit client lists for marketing rollout purposes • Aided in strategic planning for non-profit executive director development courses • Created marketing assets for promotion of non-profit leadership courses • Researched and assembled local non-profit client lists for marketing rollout purposes • Aided in strategic planning for non-profit executive director development courses • Created marketing assets for promotion of non-profit leadership courses

Communication Career Services Student Associate

• May 2015 - Dec 2015

• Managed audit and maintained data of student/employer accounts• Designed marketing collateral and social media assets for promotion of services• Researched industry related companies to compile into content development

First-Year Interest Group Mentor

• Aug 2014 - Dec 2015

• Led weekly seminars of 15-20 students in helping them become more familiar and acquainted with campus• Worked with on campus organizations to coordinate events for first year communication students• Collaborated closely with an academic advisor to manage budget and organize activities

Communications and Marketing Intern

• May 2015 - Aug 2015

• Compiled and wrote marketing promotion emails for 4405 subscribing members • Administered WordPress website including content development • Handled email communication and membership accounts • Created online marketing collateral for promotional use • Assisted with luncheon event planning • Compiled and wrote marketing promotion emails for 4405 subscribing members • Administered WordPress website including content development • Handled email communication and membership accounts • Created online marketing collateral for promotional use • Assisted with luncheon event planning

Day Camp Director

• May 2014 - Aug 2014

• Collaborated with City of Arlington administrative directors for budgeting and scheduling purposes • Planned and coordinated day camp activities and schedules for 20 day camp leaders and 150 campers • Collaborated with City of Arlington administrative directors for budgeting and scheduling purposes • Planned and coordinated day camp activities and schedules for 20 day camp leaders and 150 campers

Student Assistant

• Jan 2014 - May 2014

• Assisted with reception duties including answering phones, greeting people and providing information engaging in customer relationship management • Helped with filing, data entry, photo duplication and mail distribution • Assisted with reception duties including answering phones, greeting people and providing information engaging in customer relationship management • Helped with filing, data entry, photo duplication and mail distribution