Experience

Ainsworth Game Technology

• Australia
• Gambling Facilities and Casinos
• 200 - 300 Employee

• Senior Product Manager ANZ

  • Jan 2023 - Present



IGT

• United Kingdom
• Software Development
• 700 & Above Employee

• Product Manager

  • Oct 2018 - Jan 2023

  •Go-to-market strategy for key jurisdictions including product penetration strategy for all hero games•Roadmap development and delivery for 12 jurisdictions•Development and rollout of national release strategy for four hero game families each year•Product strategy for tradeshows, focus groups and showrooms•Introduce and drive new marketing initiatives that increase product visibility and marketing performance including the development of several tools to support the sales process and game rollout•Collaborate with the marketing team to provide roadmaps, customer insights, positioning and messaging•Partner with internal stakeholders including game studios and engineering teams to provide market trends and feedback •Facilitate the market introduction of new hardware•Perform market research, track and analyse product performance and develop competitive analysis•Create and conduct product presentations to key customers•Develop strategy and solutions for field issues and communicate actions with relevant stakeholders

• Product Marketing Executive

  • May 2017 - Oct 2018

  •Production of all sales educational material including quarterly product, signage and hardware guides•Development of all game videos for both sales and customers•Worked with internal teams and partners to identify marketing asset needs and create content•Manage sales meetings including monthly manager meeting, quarterly rep meetings and tradeshow pre-shows•Published market requirement document•Introduced Sharepoint as a sales tool to the national team•Creation of accountability matrix



Yokogawa Australia & New Zealand

• Australia
• Industrial Automation
• 100 - 200 Employee

• Marketing and Communications Executive

  • Oct 2016 - Apr 2017



Bupa

• United Kingdom
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Coordinator

  • Feb 2015 - May 2016

  • Provided marketing support to a network of over 230 dental practices across Australia and New Zealand and acted as an internal marketing liaison from Dental Corporation to the individual practices• Supported practices’ marketing activities including branding, advertising, promotions, PR, website content management and customer database marketing• Developed new websites for multiple practices which included managing web-design, content, SEM and launch of the sites. I also provided ongoing website management for 100+ websites.• Creation, set-up and distribution of patient communication including eDM campaigns, enewsletters, patient mail-outs, recalls and appointment reminders.• Creation and execution of marketing plans for various dental practices.• Involvement in the set up of 18 new Bupa Dental practices including re-branding existing marketing collateral to Bupa Dental branding while strictly adhering to brand guidelines.• Extensive use of the Adobe Suite including InDesign, Illustrator and Photoshop to create and edit collateral for both print and web mediums. • Assisted in the development and implementation of basic SEO strategies• Developed new procedures and streamlined existing ones.• Involvement in national campaigns including Dental Health Month 2014 & 2015• Training of new employees

• Marketing Administrator

  • Apr 2014 - Feb 2015

  • Administrative support for the Director of Strategy and Development and Marketing Manager.• Assistance with the preparation and implementation of practice and patient communications.• Invoice management.• Coordination and development of presentation, documents and board reports.• Updated and implemented changes on websites, both corporate and dental practice.• Organised all team travel requirements.• Responsible for business name registrations and renewals.• Management of three corporate inboxes.• Management of the employee benefits program including maintaining existing bene ts, securing new offers and communicating benefits to all staff.• Organised promotional materials and activities for various campaign.• Management of Dental Care Network Facebook page and LinkedIn account.• Organised the monthly staff update.• Designed company-wide newsletters and organised print and email distribution.• Assisted in the coordination of two photo shoots.• Organised all promotional material.• Assisted at tradeshows for the Dental Care Network brand.• Ensured all marketing and communications complied legally with all industry guidelines and general legislation.



Zurich Australia

• Financial Services
• 400 - 500 Employee

• Service Consultant

  • Jan 2012 - Apr 2014

  • Inbound call centre responsibilities. • Extensive knowledge of risk insurance and superannuation products. • Exceptional customer service skills. • Call handling and customer email response skills. • Complaint management. • Data entry. • Assisted in training new employees and ongoing employee management. • Inbound call centre responsibilities. • Extensive knowledge of risk insurance and superannuation products. • Exceptional customer service skills. • Call handling and customer email response skills. • Complaint management. • Data entry. • Assisted in training new employees and ongoing employee management.