Development Communications Manager

• Oct 2022 - Present

Development Writer

• Aug 2015 - Oct 2022

- Develops, plans, writes, conducts interviews for, researches, and edits donor-centric fundraising materials, including direct mail, social media and digital content, video, proposals, and multiple other solicitation collateral for a range of Ryerson publications and communication vehicles - Collaborates with Deans, Chairs, Faculty, and Directors of Development to draft proposals to support fundraising priorities, leadership, principal and major gifts - Drafts communication… Show more - Develops, plans, writes, conducts interviews for, researches, and edits donor-centric fundraising materials, including direct mail, social media and digital content, video, proposals, and multiple other solicitation collateral for a range of Ryerson publications and communication vehicles - Collaborates with Deans, Chairs, Faculty, and Directors of Development to draft proposals to support fundraising priorities, leadership, principal and major gifts - Drafts communication plans for fundraising campaigns - Speechwriter for members of executive leadership - Composes and executes monthly newsletter - Develops, produces, and edits video content - Posts development related content to social media platforms - Captures and edits photographs and video, and coordinates various activities relating to development communications, including photo shoots, graphic design, video production, and various aspects of the production and distribution of media and materials Show less - Develops, plans, writes, conducts interviews for, researches, and edits donor-centric fundraising materials, including direct mail, social media and digital content, video, proposals, and multiple other solicitation collateral for a range of Ryerson publications and communication vehicles - Collaborates with Deans, Chairs, Faculty, and Directors of Development to draft proposals to support fundraising priorities, leadership, principal and major gifts - Drafts communication… Show more - Develops, plans, writes, conducts interviews for, researches, and edits donor-centric fundraising materials, including direct mail, social media and digital content, video, proposals, and multiple other solicitation collateral for a range of Ryerson publications and communication vehicles - Collaborates with Deans, Chairs, Faculty, and Directors of Development to draft proposals to support fundraising priorities, leadership, principal and major gifts - Drafts communication plans for fundraising campaigns - Speechwriter for members of executive leadership - Composes and executes monthly newsletter - Develops, produces, and edits video content - Posts development related content to social media platforms - Captures and edits photographs and video, and coordinates various activities relating to development communications, including photo shoots, graphic design, video production, and various aspects of the production and distribution of media and materials Show less

Development Associate

• May 2014 - Aug 2015

− Drafted fundraising proposals for major and leadership gifts − Created fundraising marketing and communications materials and executed quarterly newsletter − Managed donor relations, solicitation, cultivation, prospect research, and stewardship, including endowment and impact reports for major gift donors − Drafted advisory council on-boarding orientation package − Initiated and facilitated the preparation of financial management and activity reports for… Show more − Drafted fundraising proposals for major and leadership gifts − Created fundraising marketing and communications materials and executed quarterly newsletter − Managed donor relations, solicitation, cultivation, prospect research, and stewardship, including endowment and impact reports for major gift donors − Drafted advisory council on-boarding orientation package − Initiated and facilitated the preparation of financial management and activity reports for presentation to donors, ensuring appropriate publications, invitations and correspondence for special events, preparing gift agreements, liaising with faculty dean and chairs to create award criteria, and establishing donation accounts − Managed special events for development including: creating and maintaining mailing lists, preparation and distribution of invitations and promotional materials, arranging facilities and equipment, selecting menus, liaising with caterers, photographers, venues and PR personnel, preparation of briefing notes and programs − Facilitated the progress of both internal and external funding proposals and gift agreements through the Dean’s office and Advancement Office − Prepared letters, memos, e­mails, committee agendas, financial reports, proposals and other documents for the development team − Monitored prospect clearance and research requests and generated metric reports

Alumni Relations Officer

• May 2013 - May 2014

- Developed, coordinated, and implemented special events and services to engage and build positive relationships with Ryerson University alumni, friends, donors and other external partners - Managed, coordinated, and built communications vehicles and strategies to engage and build positive relationships with constituents, including web design, online community building, alumni magazine, e-newsletters, broadcast emails, as well as traditional mail and phone strategies - Maintained… Show more - Developed, coordinated, and implemented special events and services to engage and build positive relationships with Ryerson University alumni, friends, donors and other external partners - Managed, coordinated, and built communications vehicles and strategies to engage and build positive relationships with constituents, including web design, online community building, alumni magazine, e-newsletters, broadcast emails, as well as traditional mail and phone strategies - Maintained regular contact with faculties and staff, provided support for alumni groups, meetings, and events as necessary, responded to inquiries and monitored progress on projects - Oversaw and facilitated the growth and development of designated alumni groups, including associations, branches and chapters, and provided support for existing alumni groups and facilitated the creation and development of new ones - Works closely with volunteers, associations, and branches, and implement a volunteer recruitment and training program

Annual Fund Manager

• Sep 2001 - May 2013

- Managed and executed university annual fund program including solicitation messaging, tele-fundraising, design and development of email campaigns, direct mail, and online giving pages - Composed external case statements for annual fund fundraising initiatives and communications - Composed fundraising and marketing material for donor retention and acquisition, and demographic updates - Produced, directed, edited, and launched solicitation and thank you video… Show more - Managed and executed university annual fund program including solicitation messaging, tele-fundraising, design and development of email campaigns, direct mail, and online giving pages - Composed external case statements for annual fund fundraising initiatives and communications - Composed fundraising and marketing material for donor retention and acquisition, and demographic updates - Produced, directed, edited, and launched solicitation and thank you video content - Executed pledge acknowledgment program, donor correspondence, and maintained donor relations, stewardship, and pledge fulfillment rates - Designed, developed, updated and maintained annual fund and university fundraising related web content - Produced and evaluated annual fund metrics and performance reports - Recruited, trained, scheduled, managed, coached, and evaluated call center representatives - Liaised with record and gift processing units to ensure data accuracy and integrity - Assisted public relations, alumni relations, and marketing and communications units with communication and events, including developing marketing material and staffing