Experience

Trussoni Beverage

• Italy
• Food and Beverage Services
• 1 - 100 Employee

• Trade Marketing & Communication Manager

  • Jan 2017 - Present

  Data-analysis, definizione e gestione delle politiche di trade marketing mix (canale HO.RE.CA.) Monitoraggio KPI vs obiettivi di fatturato (sell-in e sell-out) ed implementazione eventuali azioni correttive. Pianificazione e controllo della distribuzione dei prodotti (penetrazione, marginalità, sviluppo). Definizione e gestione del budget per lo sviluppo delle attività di marketing sul territorio; Gestione delle relazioni con fornitori e trade marketing industria. Ideazione, sviluppo e monitoraggio delle strategie di comunicazione aziendali off e on-line: promozioni, eventi, web, social media, ... Attività di comunicazione interna ed esterna, coordinamento e formazione della forza vendita.



Woow Adventures

• Founder

  • Jul 2015 - Sep 2016

  "Woow Adventures" è una start-up nata come progetto di “edu-tainment” turistico volto alla promozione del territorio, della cultura, delle tradizioni e dello sport in provincia di Sondrio e zone limitrofe. “W.A.” è un’agenzia di servizi che si propone di offrire soluzioni di viaggio personalizzate basate su esperienze autentiche, immersive e sostenibili in ambito turistico/tempo libero: dalle attività sportive (rafting, canyoning, kitesurf, MTB, parapendio, arrampicata, alpinismo, sci, sci alpinismo, nordic walking, snowboard, freeride, ...) a quelle culturali (ville rinascimentali sul lago di Como, palazzi e dimore storiche, eco-musei, riserve e parchi naturali, percorsi vita, …) passando per la scoperta delle tradizioni locali (enogastronomia e artigianato in particolare).



BNP Paribas Leasing Solutions

• France
• Banking
• 700 & Above Employee

• Corporate Communications

  • Jan 2014 - Jul 2015

  Within the Corporate Marketing & Communications department of BNP Paribas Leasing Solutions with different responsibilities. Internally: keeping staff informed, involving them in the company's business plan and strategic objectives, and fostering a sense of belonging (production and update of contents; drive the policy of contents publishing, community management, website traffic monitoring) Externally: contributing to the development of the reputation and image of the company vis-à-vis external targets: clients, potential clients, journalists, institutions, etc. Responsible for multimedia communication: in charge of managing (training/supporting contributors, technological watch, technical support in relation to the Group) and editorial maintenance of the Corporate Communication Division's multimedia materials (social media and 2.0 tools, corporate website activity, supporting other entities, working in close collaboration with the network of communication correspondents of fifteen countries). Responsible for the CSR communication activity.



BNP Paribas Leasing Solutions SpA

• Internal, External & Business Communication

  • Jun 2005 - Dec 2013

  Internal, External & Business Communication, Media Relations, Corporate and Business Events, Multimedia supports and On line Communication. Internal communication: management of communication projects, intranet development, realization of internal presentations and operative guidelines, responsible for CSR and innovation initiatives, organization of meetings and events, house horgan co-editor, relationship management at Group level, responsible for alignment of global communication programs with local approach, change management. External communication: institutional presentations, media relations, protection and diffusion of the brand, corporate website management. Business Communication: BTL marketing activities to support partners' development: direct marketing and on line campaigns. Budget control and setting, external agencies management. Realization of different kind of communication and promotional collaterals in order to assist 3 Business Units: sales presentations, leaflets, brochures, newsletters, banners, manuals, brand naming, multimedia supports, business events, advertising, meetings, gadgets, exhibitions & fairs, etc.



BNP Paribas Lease Group SpA

• Customer Service Dept. - After Sales Services & Accounting

  • Jun 2005 - Jan 2007

  Management of after sale financial services: front & backoffice activity, insurance and loan facilities, accounting, relationship management with dealers and partners Management of after sale financial services: front & backoffice activity, insurance and loan facilities, accounting, relationship management with dealers and partners



LabNext

• Advertising Services
• 1 - 100 Employee

• Multimedia Producer

  • Oct 2004 - Jun 2005

  Organization and development of media events, production of TV and on line adv films Organization and development of media events, production of TV and on line adv films