Experience

The Sandbox

• Hong Kong
• Entertainment Providers
• 300 - 400 Employee

• Head of Marketing

  • Feb 2023 - Present

  Management & Strategy: - Define the Marketing department's vision & and strategy. - Track budget across marketing & and comms group. - Oversee the GTM strategy for LAND Sales, all of The Sandbox internal products, and Live operations/in-game events. - Support the business development team in their research, due diligence, and meetings. - Management of 7 team members. Operations: - Align on cross-team priorities with a focus on global marketing & and communication… Show more Management & Strategy: - Define the Marketing department's vision & and strategy. - Track budget across marketing & and comms group. - Oversee the GTM strategy for LAND Sales, all of The Sandbox internal products, and Live operations/in-game events. - Support the business development team in their research, due diligence, and meetings. - Management of 7 team members. Operations: - Align on cross-team priorities with a focus on global marketing & and communication initiatives. - Design, establish, and drive marketing processes and initiatives for The Sandbox - Build and maintain all documentation necessary for the successful planning and tracking of IPs and brand partnerships. - Oversee marketing relationships with T1 IPs (Playboy, Paris Hilton, Gucci etc.) alongside the Account Management team.

• Head of Marketing Operations

  • Sep 2022 - Feb 2023



Ubisoft

• France
• Computer Games
• 700 & Above Employee

• Associate Director Esports, Head of EMEA

  • Dec 2021 - Aug 2022

  Management & Strategy: - Build the department from scratch, with 7 team members. - Responsible for the region's organization, vision, and KPIs. - Manage a multi-million dollar P&L for esports in EMEA and be accountable for all expenses. - Oversee GTM strategy (incl. Marketing, Comms, Content, PR, CRM etc) Operations: - Oversee the day-to-day business and competitive operations for all the competitions across EMEA (Regional and local) - Work closely with legal to build… Show more Management & Strategy: - Build the department from scratch, with 7 team members. - Responsible for the region's organization, vision, and KPIs. - Manage a multi-million dollar P&L for esports in EMEA and be accountable for all expenses. - Oversee GTM strategy (incl. Marketing, Comms, Content, PR, CRM etc) Operations: - Oversee the day-to-day business and competitive operations for all the competitions across EMEA (Regional and local) - Work closely with legal to build our contracts with different partners. - Create a new grassroots platform for 3rd parties and the community. Business Development: - Supporting BD team in finding new leads. - Develop new markets (MENA, APAC etc.). - Manage relationships with existing partners (TOs, agencies, esports organizations etc).

• Group Manager, Esports Projects, EMEA

  • Jun 2019 - Dec 2021

  Management & Strategy: - Designed and spearheaded the global development and strategy of the league, including tools, KPIs, and processes, to ensure successful execution that advances the league's vision and promotes growth. - Defined the strategy and goals for our esports events, ensuring the best possible experience for fans, both online and on-site. - Built and co-managed a multi-million dollar P&L. - Managed a team of 8 individuals (including 2 temporary staff) divided into… Show more Management & Strategy: - Designed and spearheaded the global development and strategy of the league, including tools, KPIs, and processes, to ensure successful execution that advances the league's vision and promotes growth. - Defined the strategy and goals for our esports events, ensuring the best possible experience for fans, both online and on-site. - Built and co-managed a multi-million dollar P&L. - Managed a team of 8 individuals (including 2 temporary staff) divided into League Ops (EU and APAC) and Events (Six Invitational 2021, Majors, Finals, etc.). - Fostered a strong team culture focused on collaboration, transparency, and positivity. Operations: - Established the global rulebook for our leagues in collaboration with the legal department and other business entities. - Managed relationships with Rainbow Six team owners, other organizations, and player personnel. - Coordinated our 15+ local championships to ensure alignment with our objectives and integration into the global esports ecosystem. - Engaged in frequent communication and reporting with Ubisoft leadership and the wider organization. Built and led relationships with various Tournament Operators and partners, such as FaceIt, LiveNation, ESL, etc.



Huawei

• China
• Telecommunications
• 700 & Above Employee

• Senior PR & Communications Manager

  • 2017 - 2019

  - Lead the Communications department's transformation for the HONOR brand. - Build the strategy to shift from a brand perceived as cheap to a brand producing high-quality phones at the right price tag. - Implement project management tools and processes to boost productivity and ensure that all team members and departments had the right information/task at the right time. - Develop communications across multiple styles and platforms. - Manage a team of 6 persons. - Lead EU… Show more - Lead the Communications department's transformation for the HONOR brand. - Build the strategy to shift from a brand perceived as cheap to a brand producing high-quality phones at the right price tag. - Implement project management tools and processes to boost productivity and ensure that all team members and departments had the right information/task at the right time. - Develop communications across multiple styles and platforms. - Manage a team of 6 persons. - Lead EU territory's communications for multiple HONOR products such as: 7A, 7C, 7X, 8X, 9X, Honor Play, Honor Band, and flagship products such as Honor 10 and Honor View 20. - Manage external agencies (RED Communications, Leo Burnett etc.) - Spearhead the HiHonor Social Platform project: a platform where developers, hardcore fans, core fans, and enthusiasts can gather and discuss about our products. - Manage HONOR related reporting and internal communications. - Organize and oversee the press experience for EU media at our Launch & Press Events. - Oversee the local PR strategies (France, Germany, UK, Spain, Italy) and ensure they were in-line with our corporate and product goals. - Anticipate potential negative coverage, build the adapted framework and serve as an adept crisis communications manager. Show less - Lead the Communications department's transformation for the HONOR brand. - Build the strategy to shift from a brand perceived as cheap to a brand producing high-quality phones at the right price tag. - Implement project management tools and processes to boost productivity and ensure that all team members and departments had the right information/task at the right time. - Develop communications across multiple styles and platforms. - Manage a team of 6 persons. - Lead EU… Show more - Lead the Communications department's transformation for the HONOR brand. - Build the strategy to shift from a brand perceived as cheap to a brand producing high-quality phones at the right price tag. - Implement project management tools and processes to boost productivity and ensure that all team members and departments had the right information/task at the right time. - Develop communications across multiple styles and platforms. - Manage a team of 6 persons. - Lead EU territory's communications for multiple HONOR products such as: 7A, 7C, 7X, 8X, 9X, Honor Play, Honor Band, and flagship products such as Honor 10 and Honor View 20. - Manage external agencies (RED Communications, Leo Burnett etc.) - Spearhead the HiHonor Social Platform project: a platform where developers, hardcore fans, core fans, and enthusiasts can gather and discuss about our products. - Manage HONOR related reporting and internal communications. - Organize and oversee the press experience for EU media at our Launch & Press Events. - Oversee the local PR strategies (France, Germany, UK, Spain, Italy) and ensure they were in-line with our corporate and product goals. - Anticipate potential negative coverage, build the adapted framework and serve as an adept crisis communications manager. Show less



Bigpoint GmbH

• Germany
• Computer Games
• 100 - 200 Employee

• Senior PR Manager

  • 2016 - 2017

  - Help top management with the new culture definition and its implementation. - Manage 2 communication managers. - Produce and develop PR plans from a strategic and tactical viewpoint in order to maximize impact on campaigns, at a global and local level. - Develop and maintain departmental processes to streamline and improve output from the communication department. - Develop and improve tracking solutions to monitor the impact of PR activities on Corporate and Product levels. -… Show more - Help top management with the new culture definition and its implementation. - Manage 2 communication managers. - Produce and develop PR plans from a strategic and tactical viewpoint in order to maximize impact on campaigns, at a global and local level. - Develop and maintain departmental processes to streamline and improve output from the communication department. - Develop and improve tracking solutions to monitor the impact of PR activities on Corporate and Product levels. - Maintain strict budget control over Communication Activities. - Work with local teams to find new PR opportunities. - Manage external agencies. - Consulting on our Chinese products. Show less - Help top management with the new culture definition and its implementation. - Manage 2 communication managers. - Produce and develop PR plans from a strategic and tactical viewpoint in order to maximize impact on campaigns, at a global and local level. - Develop and maintain departmental processes to streamline and improve output from the communication department. - Develop and improve tracking solutions to monitor the impact of PR activities on Corporate and Product levels. -… Show more - Help top management with the new culture definition and its implementation. - Manage 2 communication managers. - Produce and develop PR plans from a strategic and tactical viewpoint in order to maximize impact on campaigns, at a global and local level. - Develop and maintain departmental processes to streamline and improve output from the communication department. - Develop and improve tracking solutions to monitor the impact of PR activities on Corporate and Product levels. - Maintain strict budget control over Communication Activities. - Work with local teams to find new PR opportunities. - Manage external agencies. - Consulting on our Chinese products. Show less



Bandai Namco Europe

• France
• Computer Games
• 200 - 300 Employee

• EMEA PR Specialist

  • 2013 - 2016

  - Develop and raise the awareness around BANDAI NAMCO Entertainment titles - Manage BANDAI NAMCO Entertainment Europe PR performance enhancement and monitor the industry’s activity - Create & apply new methods to help our territories analyze the output of our actions and create PR Reports & Post-Mortems - Implement new tools to enhance the productivity of our partners - Manage & train 2 colleagues - Manage all the following products & brands: Ni no Kuni II: Revenant Kingdom… Show more - Develop and raise the awareness around BANDAI NAMCO Entertainment titles - Manage BANDAI NAMCO Entertainment Europe PR performance enhancement and monitor the industry’s activity - Create & apply new methods to help our territories analyze the output of our actions and create PR Reports & Post-Mortems - Implement new tools to enhance the productivity of our partners - Manage & train 2 colleagues - Manage all the following products & brands: Ni no Kuni II: Revenant Kingdom, Ace Combat 7, DARK SOULS III, TEKKEN 7, The Witcher 3: Wild Hunt, DARK SOULS II, DARK SOULS II Scholar of the First Sin, NARUTO SHIPPUDEN Ultimate Ninja STORM 4, DRAGON BALL XENOVERSE, ONE PIECE: Burning Blood, Tales of Zestiria, Project X Zone 2, Dragon Ball Z: Extreme Butoden, PAC-MAN 256 & PAC-MAN Bounce, NAMCO F2P titles (Rise of Incarnates, SoulCalibur Lost Swords; ACE COMBAT Infinity) and plenty of other projects...

• EMEA PR Assistant

  • 2013 - 2013

  - Manage games: Naruto Shippuden Ultimate Ninja Storm 3 Full Burst, One Piece Romance Dawn, Young Justice: Legacy, Monster High 13 Wishes etc. - Build and adapt PR strategies to EMEA Markets - Create Press Releases & Media Alerts - Create and develop new tools for PR reports - Help organizing Press Events (such as NBGE - Manga Press Tour 2013) - Provide specific content to Territories - Contact with Local PR Managers and Brand/Product Managers - Create assets (Videos &… Show more - Manage games: Naruto Shippuden Ultimate Ninja Storm 3 Full Burst, One Piece Romance Dawn, Young Justice: Legacy, Monster High 13 Wishes etc. - Build and adapt PR strategies to EMEA Markets - Create Press Releases & Media Alerts - Create and develop new tools for PR reports - Help organizing Press Events (such as NBGE - Manga Press Tour 2013) - Provide specific content to Territories - Contact with Local PR Managers and Brand/Product Managers - Create assets (Videos & Screenshots) - Review and assess competitors' communication



BarrierePoker.fr

• Paris

• Marketing Assistant - Business Development

  • 2011 - 2011

  - Enhance the online poker offer - Create Poker promotions for "Française des Jeux"​ games - Create the loyalty program - Write & edit the Internal newsletter - Review and assess competitors' communication - Enhance the online poker offer - Create Poker promotions for "Française des Jeux"​ games - Create the loyalty program - Write & edit the Internal newsletter - Review and assess competitors' communication



ChanceRoom

• Affiliate & Poker Manager

  • 2009 - 2010

  - Manage a portfolio of affiliates - Create campaigns for affiliates (CPM, CPC, CPA) - Manage the poker room budget - Create the loyalty program - Create new tournaments and offers - Manage a portfolio of affiliates - Create campaigns for affiliates (CPM, CPC, CPA) - Manage the poker room budget - Create the loyalty program - Create new tournaments and offers



esportsfrance

• Freelance

• Journalist

  • 2004 - 2008

  - Create content (news, livescores, interviews) - Create "Portraits" (Long interviews and facts with famous video-games players) - Cover Events such as Electronic Sports World Cup, Gamers Assembly etc - Create content (news, livescores, interviews) - Create "Portraits" (Long interviews and facts with famous video-games players) - Cover Events such as Electronic Sports World Cup, Gamers Assembly etc



Jeux Videos and Co - ULTIMA Games

• Troyes Area, France

• Sales Assistant

  • 2007 - 2007

  • Organize a video game tournament with scarce ressources • Canvass sponsors for the tournament • Creation of a showcase website for the store and the tournament • Organize a video game tournament with scarce ressources • Canvass sponsors for the tournament • Creation of a showcase website for the store and the tournament