Razvan Tucaliuc
Trade Marketing Director at PPD Global- Claim this Profile
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Bio
Credentials
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Running a Design Business: The Staffing Rule Book
LinkedInNov, 2022- Oct, 2024 -
Coaching and Developing Employees
LinkedInMar, 2022- Oct, 2024 -
Leading with Empathy
LinkedInMar, 2022- Oct, 2024 -
How to Set Goals When Everything Feels Like a Priority
LinkedInFeb, 2022- Oct, 2024 -
Coaching Skills for Leaders and Managers
LinkedInJan, 2022- Oct, 2024 -
Building a Coaching Culture: Improving Performance Through Timely Feedback
LinkedInDec, 2021- Oct, 2024 -
How to Make Strategic Thinking a Habit
LinkedInDec, 2021- Oct, 2024 -
Humble Leadership: The Power of Relationships, Openness, and Trust (getAbstract Summary)
LinkedInOct, 2021- Oct, 2024 -
Diversity, Inclusion, and Belonging
LinkedInAug, 2021- Oct, 2024
Experience
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PPD Global
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Cyprus
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Beverage Manufacturing
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1 - 100 Employee
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Trade Marketing Director
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Sep 2019 - Present
• Managing four channels, including Modern Trade Retail, Traditional Trade Retail, Horeca, and Events. Supervise eight-member team with three direct reports while serving as a part of management team of PPD Romania. • Oversee marketing budgets for various international brands, such as Johnnie Walker, Tanqueray Gin, Aperol, Campari, Baileys irish whisky, Captain Morgan rum, Smirnoff vodka, and San Pellegrino waters and soft drinks. • Identify opportunities and risks by delivering market needs and competitive intelligence to brand teams while utilising internal data, partner data, consumer research, and retail audit market data. • Promote business value and profits by developing annual brand plans and consumer marketing activities. Assure high-quality activities and efficiencies by overseeing all BTL contracts. • Display exceptional expertise in translating all annual Brand Plans into tangible, channel, and customer-specific execution plans. • Deliver innovative products to market by implementing effective consumer-centric strategies and execution plans. Ensure compliance of effectiveness (M&E) of all activation with pre-agreed objectives and KPIs Show less
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CEE Group Brand Manager
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Feb 2018 - Aug 2019
• Designed brand vision, strategy, plans, and activations by aligning and engaging multifunctional teams in brand campaign master plan in three geographies, including Romania, Croatia, and Slovenia. • Incorporated brand media strategy to link brand objectives to communication objectives through collaboration with media manager and media agency. • Improved performance and productivity through efficient people management. Enhanced profitability by overseeing marketing budget. Achieved goals by coordinating brand innovation pipeline projects• Portfolio: J&B scotch whisky, Johnnie Walker Scotch whisky Geography 3 markets, Central Eastern Europe Show less
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Julius Meinl Romania
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Romania
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Food and Beverage Services
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1 - 100 Employee
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Marketing Manager CEE South East
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Feb 2016 - Nov 2017
• Established realistic goals for Horeca and Modern Trade by designing and implementing portfolio strategy. • Enhanced brand awareness by creating and executing all brand activations. Increased turnover and value of Horeca through introduction of Innovations into category. • Improved financial stability of business through budget management. Part of the Management Team. • Ensured Retail portfolio rationalisation by sustaining same profit ratio with 80% less SKUs. • Portfolio: Coffee & Tea, Horeca & Modern Trade Channels Show less
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HEINEKEN
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Netherlands
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National Trade Marketing Manager - Broadening Assignment
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Sep 2014 - Jul 2015
• Enforced goal achievement by instituting and incorporating commercial strategy for traditional trade of Retail and Horeca.• Ensured adherence of sales, marketing and trade marketing with annual business plan. Assured sustainable growth for beer category by building category management projects. • Established organisational growth and progress through appropriate budget and people management.• Portfolio: Traditional Retail & Horeca Channels, beer & cider, all price segments
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Group Brand Manager Bucegi
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Sep 2011 - Sep 2014
• Designed brand vision, strategy, plans, and activations by ascertaining adherence of multifunctional teams with master plan of brand campaign. • Redefined brand internal competitiveness by aligning product, packaging, and communication. Gained competitive advantage through new product development. Generated revenue by managing brand innovation pipeline projects. • Linked brand objectives to communication objectives by implementing brand media strategy through coordination with media manager and media agency. • Optimised business performance through people management. Show less
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Brand Manager Ciuc Premium
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Oct 2009 - Sep 2011
• Implementation of the long term vision and strategy, short term plans and activations for the brands, in order to support the approved brand vision. • Monitored brand performance compared to targets and proposed corrective actions to Group Brand Manager.• Scouted for innovation opportunities in the category and made proposals that fit with the brand direction.• Budget management.
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Brand Manager International brands
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Sep 2008 - Oct 2009
• Coordinated operational programs, objectives and brand strategies (short & long term), aligned with the Group Brand Manager• Volume forecast responsibility. • Analyze market & campaign results, understand shopper, consumer and customer habits and conclude course of action• Packaging management (label upgrades, special packs, promotional skus)
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Procter & Gamble
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United States
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Manufacturing
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700 & Above Employee
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Assistant Brand Manager
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Sep 2007 - Sep 2008
• Focus on understanding the shopper and the consumer in all 9 market region • Work with teams to conduct and analyze research that builds understanding of shopper, competitor and customer need/trends at a local level in the 9 markets region • Identify and recommend local opportunities for amplifying marketing initiatives. Work together with the Regional team to ensure local requirements are met; At market level, work with Sales teams to tailor execution by customer and channel and with External Relations to secure support of key external stakeholders • Expert of the key business drivers of the local business via excellent analysis of results and facts (day-to-day business, retail dynamics, external stakeholders, financial analysis and management) Show less
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Education
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1999 - 2003
Universitatea „Alexandru Ioan Cuza” din Iași
Bachelors, Marketing
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