Experience

Harmony Advertising

• Romania
• Advertising Services
• 1 - 100 Employee

• New Business Director

  • Feb 2022 - Present



Spice Advertising

• Bucharest, Romania

• General Manager

  • Jan 2019 - Present



Publicis Groupe

• France
• Advertising Services
• 700 & Above Employee

• Client Service Director

  • Feb 2015 - Dec 2018

  Accounts handled: Citi Bank, Ciucas, Groupe Seb, HP, Indesit, Medlife, Nestle, Novartis, Roche Diagnostics, Timisoreana, Ursus

• Account Director

  • Mar 2014 - Jan 2015

  Accounts handled: Agricover, Alexandrion, Alka, BASF, Bergenbier, Bonduelle, Carrefour, CCHB, Domino's Pizza, Doripesco, Fuchs, Garnier, GDF, Heidi, Henkel, Jagermeister, JTI, L'Oreal, New Holland, Orkla, Pipera Plaza, Prigat, Pro TV, Samsung, Sanofi, Strauss Group, Utok, Visa, Whirlpool



TFP Advertising

• Bucharest, Romania

• Managing Director & Partner

  • Mar 2009 - Mar 2014

  • Identifying areas of business opportunity and growth as well as maintaining and fostering relationships with clients • Developing a coherent new business strategy together with the managing partners, coordinating and implementing it • Building and maintaining the client/agency relationship • Briefing the all involved departments • Developing strategies & creative ATL and BTL concepts --> elaborating mechanisms and implementation solutions --> suppliers contact --> elaborating and negotiating the campaign budgets --> client presentations --> project coordination & implementation • Accounts handled: Fuchs, Farmaciile Dona, Du Pont, Miniblu, Arpis Romania, Integral, TCE 3 Brazi, Vier Pfoten. Show less



Bigger Group

• Bucharest, Romania

• Account Manager

  • Sep 2007 - Feb 2009

  • Implementing specific projects/tasks within established parameters (quality requirements, budget confines, deadlines), including negotiating vendor contracts and designing promotional materials • Fulfilling day to day account administration and ensuring the optimal level of communication between client and all agency departments • Oversee all aspects and manage the creation of all components of communications programs and projects for different clients (Teknosa, Fuchs, Toffifee, Bere Mures, Agroli Group, Brailact, BDG, residential projects ) --> concept presentation --> budgets implementation --> coordinating the production --> coordinating PR Department activity for campaigns who include PR Events Show less



Punct Advertising

• Bucharest, Romania

• Account Manager

  • Sep 2004 - Sep 2007

  • Developed and implemented communication strategies and information programs. • Fulfilling day to day account administration and ensuring the optimal level of communication between client and all agency departments • Oversee all aspects and manage the creation of all components of communications programs and projects for different clients (Allied Domecq_Jack Daniel's and Finlandia brands, Unilever South Central Europe_Rama, Dero Sunsilk and Rexona brands; Orkla Foods; Panasonic, Alpha Leasing, Bussines publishing Group) • Implementing specific BTL projects budgets coordinating the production of in-store visuals and shelf merchandising accessories Show less



Funky Business and Ogily & Mather

• Bucharest, Romania

• Freelancer

  • Mar 2004 - Aug 2004



Prospero Advertising

• Bucharest, Romania

• Project Manager

  • Sep 2003 - Mar 2004

  • Responsible for day to day client handling -> build and maintain excellent agency - client relationship • Ensuring optimal communication between client and all agency departments, providing permanent assistance for the client • Coordinating and sustaining BTL campaigns for Campina and Dacia brands • Responsible for day to day client handling -> build and maintain excellent agency - client relationship • Ensuring optimal communication between client and all agency departments, providing permanent assistance for the client • Coordinating and sustaining BTL campaigns for Campina and Dacia brands



D'Arcy Advertising

• Bucharest, Romania

• Account Executive

  • Jul 2002 - Sep 2003

  • Responsible for day to day client handling -> build and maintain excellent agency - client relationship • Ensuring optimal communication between client and all agency departments, providing permanent assistance for the client • Implementing specific BTL projects for Nivea and Coca-Cola brands --> coordinating the production of in-store visuals and shelf merchandising accessories --> coordinating DTP department for the client commercial leaflet • Responsible for day to day client handling -> build and maintain excellent agency - client relationship • Ensuring optimal communication between client and all agency departments, providing permanent assistance for the client • Implementing specific BTL projects for Nivea and Coca-Cola brands --> coordinating the production of in-store visuals and shelf merchandising accessories --> coordinating DTP department for the client commercial leaflet



Romanian Peasant Museum

• Bucharest, Romania

• Junior Account

  • Sep 2000 - Mar 2002