Experience

Casual Sportswear SMC (Pvt.) Ltd

• Pakistan
• Textile Manufacturing
• 1 - 100 Employee

• Product Manager

  • Jun 2020 - Present



AKBERALI & SONS

• Pakistan
• Machinery Manufacturing
• 1 - 100 Employee

• Sales Marketing Coordinator

  • May 2020 - Jun 2020



Oxford University Press

• United Kingdom
• Book and Periodical Publishing
• 700 & Above Employee

• Assistant Marketing Manager

  • May 2013 - Jun 2017

  Planned and organised activities in Oxford bookshops and other venues to help promote OUP books • Was part of team organising Karachi Literature Festivals, to promote literature and new book releases; • I was also responsible for managing, guiding and rotating volunteers • Liaison with Design Department to ensure the promotional material required for activities and events is upto mark. • Ensure communication of upcoming activities to Company customers through SMS, Facebook and emailing. • Was part of team organising national events like Karachi International Book Fair, Children Literature Festival etc. Show less



Espresso Coffee Houses Pvt. Ltd.

• Restaurants
• 1 - 100 Employee

• Brand Manager

  • Dec 2010 - Mar 2012

  As a Brand Manager at Espresso I was responsible for managing and organising Espresso's website, facebook, linkedin and all other promotional channels. • Planning and execution of marketing activities with the prime focus of promoting company’s products. • Wrote and documented Espresso’s Marketing Manual. • Designed advertising and promotional activities to increase the overall footfall. • Sourced advertising opportunities and placed adverts in the press • Overseeing the distribution of marketing materials, including leaflets, posters, table talkers, newsletters and e-newsletters. • Writing and proofreading marketing materials and liaison with designers and printers. • Monitoring external events including branding, placement of tickets, invoicing, collections and administrative expenses. • Managing the privilege card programme and the customer feedback programme. • Managing company’s social media contact at facebook, Karachisnob page and other electronic media sites Show less