Experience

Moon Rabbit

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Executive

  • Apr 2023 - Present



FCB Health New York | An IPG Health Company

• United States
• Advertising Services
• 700 & Above Employee

• Account Executive

  • Mar 2021 - Mar 2023

  • Manages up to $7M+ marketing budget, reviewing production invoices, scope of works (SOW), and OOP budgets ensuring proper and timely billing with finance teams • Responsible for the project management and orchestration of digital (OLA banners, e-mail, website, social) and print advertising • Manages website projects including UI/UX, website, wireframes, submissions, functional annotations• Leads status reports internally and externally to provide clear communication and direction throughout project lifecycle to deliver on-time and on-budget campaigns• Main point-of-contact for media teams, vendors, and various internal departments (strategy, creative, production) for multiple projects• Ensures quality control by reviewing agency deliverables including creative work, financial analyses, key client communications, schedules, creative strategies, and strategic decks Show less

• Assistant Account Executive

  • Mar 2020 - Mar 2021

  • Provides efficient and effective administrative and client service support to account management in the day-to-day operations of assigned account• Crafts briefs based on brand strategy and project objectives to articulate to internal creative team • Leads multiple projects including print, digital, and NPP tactics• Oversees finances by developing and monitoring estimates for all on-going projects, and tracking estimates versus actuals• Manages client objectives, timelines, and communicates changes/directions to internal team members in a fast-paced environment• Acts as a cross functional team leader/project coordinator for departments including art, copy, integrated production, and finance• Liaison between the agency and third-party vendors to assist with banner and email asset delivery, creative reviews, and any inquiries Provides efficient and effective administrative and client service support to account management in the Show less



Samsung Electronics America

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Brand Marketing/ Brand Experience Intern

  • Jun 2019 - Aug 2019

  • Executed programming logistics for Samsung 837 events. Events drove traffic to flagship products: Mobile, Televisions, Home Appliances (refrigerators and laundry) • Presented an event marketing plan and solutions for building Samsung brand affinity to C-suite level executives • Coordinated and aided in execution of Unpacked events for Mobile and NCME wearables • Attended + transcribed notes on flagship & product launch IMT and departmental meetings • Researched and proposed 20 diverse talent options for influencer team to build brand awareness and drive traffic to flagship location • Worked with data analytics and creative agency team to analyze and manage KPIs Show less



Samsung Electronics America

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Experiential Marketing Intern

  • Jun 2018 - Aug 2018

  • Reviewed, edited, and submitted SOWs • Managed, tracked, and ordered inventory products • Researched and proposed talent options which were confirmed for events • Attended flagship events and provided feedback that was implemented for improvements • Routed legal paperwork such as legal contract requests and NDA submissions for partnerships and sponsorship approvals • Created decks and documents showcasing Samsung 837 initiatives in support of flagships and product launches Show less



Health4Brands

• United States
• Marketing and Advertising
• 1 - 100 Employee

• Account Intern

  • Jun 2017 - Aug 2017

  • Managed a team, and delivered projects successfully • Presented to company leadership • Communicating and building client relationships • Created briefs based on clients ask and articulated them to an internal team • Created media campaigns • Pitched innovative ideas to help solve real-world problems • Attended client meetings • Practiced tracking budgets • Managed a team, and delivered projects successfully • Presented to company leadership • Communicating and building client relationships • Created briefs based on clients ask and articulated them to an internal team • Created media campaigns • Pitched innovative ideas to help solve real-world problems • Attended client meetings • Practiced tracking budgets



Health4Brands

• United States
• Marketing and Advertising
• 1 - 100 Employee

• Account Intern

  • Jun 2016 - Aug 2016

  • Attended and scheduling weekly team statuses as well as internal check-in and kick-off meetings. • Creating media campaigns • Pitched creative and innovative ideas in the pharmaceutical trade • Created a media campaign for company branding and presented to company leadership • Presented high fidelity prototype for mobile applications • Reviewed standard SOW (Statement of Work) • Tracking budgets • Attended and scheduling weekly team statuses as well as internal check-in and kick-off meetings. • Creating media campaigns • Pitched creative and innovative ideas in the pharmaceutical trade • Created a media campaign for company branding and presented to company leadership • Presented high fidelity prototype for mobile applications • Reviewed standard SOW (Statement of Work) • Tracking budgets



Health4Brands

• United States
• Marketing and Advertising
• 1 - 100 Employee

• Project Coordinator

  • Jun 2015 - Aug 2015

  • Sent out the daily statuses moving multiple projects through PULSE. • Briefed with other departments such as copy editorial account art, studios and occasionally IT. • Created, and modified timelines in MS Project • Attended and scheduling weekly team statuses as well as internal check in and kick off meetings. • Set up folder structures • Routed projects following proper editorial processes • Provided estimates for digital projects • Presented high fidelity prototype for mobile applications • Implemented QA across various mobile projects • Scheduled internal reviews; identifying next steps, and draft contact reports Show less