Razam Jaffery

Senior Marketing Manager at Shahid Afridi Foundation
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Contact Information
Location
Pakistan, PK
Languages
  • English Professional working proficiency
  • Urdu Native or bilingual proficiency
  • Italian -

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Bio

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5.0

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Yan Liwei

"Razam expertly filled the role of Marketing for my company’s digital marketing team for over three years. I have worked with Razam for three years at Sanki China, collaborating on several project teams. He manages the client relations quite efficiently and has great problem solving abilities. Razam also represented our organization on various trade shows such Oil and Gas Expo Vietnam and Pogee, Karachi. I was impressed by Razam’s ability to deal with even the toughest clients – effortlessly. That skill often takes years to develop among professionals, but it seemed to come perfectly naturally to him."

Ahsen Khan

Razam has always been a productive resource. He believes in smart working. He is creative and out-of-the-box thinker. He is a very easy going person. He is social and work quite efficiently in a team and also individually. A great and an easy resource to manage.

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Credentials

  • The Fundamentals of Digital Marketing
    Google
    Nov, 2019
    - Oct, 2024
  • Google Analytics Individual Qualification
    Google
    Nov, 2019
    - Oct, 2024

Experience

    • Pakistan
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Senior Marketing Manager
      • Jun 2022 - Present

      Creating and implementing effective communication strategies to promote the foundation's mission and activities. This includes managing all social media platforms, creating engaging content, and developing relationships with media outlets to increase visibility and reach. I also work closely with the foundation's leadership team to ensure all communications align with the overall goals and objectives of the organization. Through my work, I am committed to spreading awareness and driving engagement to make a difference in the community. Show less

    • Pakistan
    • Non-profit Organizations
    • 1 - 100 Employee
    • Digital Marketing and Outreach Manager
      • Nov 2020 - Jun 2022

      As the Digital Marketing Manager for Kazim Trust, I have been responsible for building and implementing a comprehensive digital strategy for the foundation. This includes developing and managing the organization's digital infrastructure, creating and executing online campaigns, and analyzing data to improve performance and drive growth. I have also been instrumental in leading special projects for the board, aimed at driving the organization's growth and increasing its impact in the community. Through my work, I have been able to drive engagement and raise awareness for Kazim Trust's mission, and I am excited to continue contributing to the organization's success. Show less

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Marketing Communications Manager
      • Dec 2019 - Nov 2020

      Responsible for Brand Strategy, Global Resource Mobilisation and Make A Wish Foundation Pakistan's Partnerships. Also responsible for digital transformation of the organisation, this involves establishing the infrastructure, developing and executing the digital marketing strategies along with managing public relations through social media. Responsible for Brand Strategy, Global Resource Mobilisation and Make A Wish Foundation Pakistan's Partnerships. Also responsible for digital transformation of the organisation, this involves establishing the infrastructure, developing and executing the digital marketing strategies along with managing public relations through social media.

    • Pakistan
    • Non-profit Organizations
    • 1 - 100 Employee
    • Manager Marketing and Communications
      • Mar 2017 - Dec 2019

      • Supervising ATL and BTL activities for the organization and its programs. • Public Relations, Corporate Communications with external partners, donors and vendors. • Developing and Executing Digital Marketing Strategies (Social Media, Google Adwords) • Project Management ( Projects under various grants from partner organizations such as USAID, Nethope and PCP ) Brief: Executing and supervising various BTL activities such Golf Tournaments, Children's Concerts and Volunteer programs. ATL activities covers a wide spectrum as being a Non for Profit organization, you rely a lot on the support of your corporate partners, this support is often highlighted through joint campaigns such as "Mitao Bhook" with KFC among others. Digital being the most viable option for marketing for Non for Profits these days has a major role in FESF's marketing strategies. my responsibilities rang from managing the content on social media platforms to supervising the google ad words campaigns with the help of a Digital Marketing Agency. Moreover, I have also worked on joint projects of FESF with USAID, NetHope, UKAID and also on PCP certification. These projects involved interacting and working with various stakeholders such as Government Agencies, Corporate partners (logistics) and coordinating with internal departments. Most note out of these projects was Nethope "Device Challenge" under which FESF distributed 1000 low cost computers to deaf institutes across Pakistan. I was involved in the project as Assistant Project Lead and directly handled the project under the supervision of Project Lead. Show less

    • Pakistan
    • IT Services and IT Consulting
    • 300 - 400 Employee
    • Sr. Marketing Executive
      • Apr 2015 - Mar 2017

      Responsible for Managing a key account and handling the following activities;-Digital Marketing, which includes managing the SEM and SEO campaigns, social media campaigns and developing the online presence of the brand.-Developing Distribution network in countries such as South Africa, Pakistan, Kenya, Malaysia, Egypt, Vietnam and Thailand to name a few through offline and online channels.-Vender and Distribution Management, managing the local and international distributor for the brand through offline and online mediums.-Executing offline marketing campaigns to a limited extent for the brand-Supervising a team of 3 key account managers.- Maintaining interdepartmental coordination as a team representative. Show less

    • Sr.Marketing Officer
      • Nov 2013 - Apr 2015

      Working as an Overseas Marketing Manager for Sanki Petroleum Technology, Co. LTD. Job description involves the following but not limited to;-Brand Development; Making Sanki visible all around the world as one of the most reliable brands in retail petroleum equipment industry with the help of E-Marketing tools and conventional Offline Marketing.-Lead Generation; Converting interested clients into potential Leads. As the target market includes some of the most interesting markets like Africa, Central Asia and Eastern Europe its challenges my International Business, Communication and market research skills that result in day by day nurturing.-Internal responsibilities- Being a senior officer you, I'm also responsible for internal projects such as Cross department coordination, this includes coordinating with the support departments. Show less

    • Pakistan
    • Banking
    • 700 & Above Employee
    • Intern
      • Jul 2013 - Aug 2013

      Introduced and trained for various retail banking function such as cash management,accounts,online banking and customer care. Had a healthy experience as business student and enhanced my skills in field of public relations,accounts and customer care. Introduced and trained for various retail banking function such as cash management,accounts,online banking and customer care. Had a healthy experience as business student and enhanced my skills in field of public relations,accounts and customer care.

Education

  • Iqra University (Official)
    Master of Business Administration - MBA, Marketing
    2017 - 2018
  • Iqra University (Official)
    Bachelor of Business Administration (BBA), Honors
    2009 - 2013
  • Fazaia Inter College,Malir
    Intermediate, Pre-Engineering
    2007 - 2009

Community

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