Raza Rafique Sher

Operations Manager at Sher Bros (Cash & Carries) Limited
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Contact Information
Location
Glasgow, Scotland, United Kingdom, UK
Languages
  • English Native or bilingual proficiency
  • Hindi Native or bilingual proficiency
  • Urdu Native or bilingual proficiency
  • French Professional working proficiency

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Experience

    • Wholesale
    • 1 - 100 Employee
    • Operations Manager
      • Feb 2023 - Present

      - Encourage and support all coworkers in a safe and professional manner. - Delegate responsibility for the necessary tasks - On-time and cost-effective deployment - Assist in the successful implementation of new ongoing success on an operational level by guaranteeing that the project plan is delivered and resourced appropriately. - Building internal and external relationships - Responsible for leading in a multi site retail environment - Encourage and support all coworkers in a safe and professional manner. - Delegate responsibility for the necessary tasks - On-time and cost-effective deployment - Assist in the successful implementation of new ongoing success on an operational level by guaranteeing that the project plan is delivered and resourced appropriately. - Building internal and external relationships - Responsible for leading in a multi site retail environment

    • E-commerce Sales Manager
      • 2012 - Feb 2023

      • Accountable for the effective development, updating and maintenance of Amazon as the company’s primary e-commerce platform in addition to coordinating all other e-commerce accounts alongside a productive sales team • Oversee all sales through platforms such as EBay and Amazon, successfully re-investing £20,000 in order to build own website and cut out charges levied by third parties; conducted a feasibility study which estimates a saving of £15,000 per annum • Manage sales and dispatch department encompassing 9 members of staff and undertake operational duties to ensure the smooth and effective running of various functions to maximise profitability and increase volume • Sourced alternative courier services which represented a significant saving in costs for the business; average of £300 per month Show less

    • France
    • Restaurants
    • Brand Consultant
      • Jan 2011 - Dec 2021

      • Completed a work shadow placement with the company CEO tasked with creating an engaging brand strategy for this company supplying high end fully customised 24 carat gold, rose gold and platinum telephonic devices • Utilised a budget of £50,000 to create an image from the initial concept stage, exploiting a range of social media to establish strategy and applying a high degree of initiative to use resources appropriately • Secured luxury brand association photos of the devices taken in various exclusive locations with similarly elite products • Company is now official supplier to Burj Al Arab Jumeirah, have a presence in both DAMAS and Collectors Palace outlets and are currently in negotiation with the Nigerian government Show less

    • Remote Brand Manager
      • 2012 - 2013

      • Assisted the CEO in developing and creating a unique niche in the ice cream market, tailored specifically to the Asian demographic encompassing an innovative advertising campaign which respected cultural sensitivities • Worked independently from a Glasgow base to develop brand strategy, sourcing suppliers of handmade art work from a Pakistani factory and utilising the £10,000 in the most cost effective manner • Utilised social media including Facebook and Instagram to promote the brand effectively • Billo Ice Cream is now opening their third Store in Dubai and successfully exploring the international market Show less

    • Customer Service Manager
      • 2010 - 2012

      • Assumed ownership of a £5,000 project at this family run hotel to investigate alternative revenue streams which would expand the hotels profitability such as theme nights • Shadowed the hotel CEO, worked to ensure the achievement of performance targets and improvement plans, drove high levels of customer service across the team and reported back on potential areas for improvement • Maintained contact with customers to had stayed at the hotel and left feedback on trip advisor to identify shortcomings, managed 6 front desk staff directly and addressed any issues which arose in this section • Hotel achieved a trip advisor certificate of excellence in 2013 Show less

    • Canada
    • Wholesale
    • 1 - 100 Employee
    • General Manager
      • 2005 - 2012

      • Responsible for the smooth and efficient daily operation of this family run wholesale complex encompassing the professional troubleshooting of any and all issues which occurred • Led a complete overhaul of business functions including till and cash and end of day reports in order to differentiate the organisation from its competitors and successfully exploit desired market • Managed a team of 25 employees directly ensuring each department carried out all daily duties effectively and delivered exceptional customer service to each and every individual • Monitored stock to ensure effective supply and purchased all warehouse stock for departments including lighting and wallpaper • Developed the ‘House of Sher Plaza’; the first Asian themed plaza in Scotland featuring the largest Halal supermarket • Assumed responsibility for working in liaison with current company director to set a budget of £200,000 for the complete company overhaul, negotiating with builders and architects as required and maximising resources • Carried out detailed market research to assess conditions, secured a client willing to commit a £100,000 per year rental investment to become mall supermarket and successfully sourced escalators at a cost of £35,000 (£40,000 less than estimate) • Secured the creation of a sustainable, profitable and dynamic business and successfully sold the concept to clients, negotiating effectively at boardroom level to secure buy-in for required changes Show less

    • Sales Agent for BSkyB
      • 2003 - 2003

      • Assigned to a sales role converting leads into concrete results through effective communication with prospective customers via the telephone, responding to the fast paced nature of the environment and meeting all daily targets successfully • Contributed to a team of 10, building rapport quickly with customers and providing accurate advice on products and services • Devised own script which successfully increased conversion rate and led to the achievement of top sales convertor in the team Show less

    • Retail Assistant
      • 2001 - 2003

      • Worked on a voluntary basis for this SME which provided mobile phones, accessories and associated repairs to the retail public • Responsible for managing all activities on the shop floor including re-stocking items, dealing directly with customers to resolve problems, carrying out repairs and operating checkouts • Established the use of a fully customised repair sheet pad which would reduce missing documentation in a successful project budgeted at just £100; volume of work carried out by engineer was increased and profitability boosted Show less

Education

  • University of West Scotland
    B.A. (Hons.), Marketing/ Management
    2003 - 2005
  • Glasgow College of Nautical Studies
    HND, Business Administration
    2001 - 2003
  • Kelvinside Academy
    GCSE & 'A' Levels, Various
    1998 - 2000

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