Raza Irshad
Marketing Manager at Enercare Inc.- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English -
-
Urdu -
-
Hindi -
-
Punjabi -
Topline Score
Bio
Jaime Hiponia
Raza was a great professional to work with and also a great mentor. I struggled a lot during my career transition (from CS role to Business Development) but because of his solid support we were able to grow Betadine brand in different E-Commerce platforms and achieve more than 700% growth in GMV. In this experience, I started to embrace e-commerce industry and it also helped me land to a great career which currently I enjoy working in. Thank you so much Raza for all your help and I will always look back to my great experience working with you.
Sameer Desai
Raza was part of the Singapore/Malaysia Consumer Health business when I was the Global Head of Consumer Healthcare at Mundipharma. I was very impressed by his ability to deliver strong marketing campaigns under tight deadlines and with limited budgets. I found him to be extremely hard-working, diligent and most importantly, a very nice person. I would highly recommend him to any organisation that needs a strong marketer.
Jaime Hiponia
Raza was a great professional to work with and also a great mentor. I struggled a lot during my career transition (from CS role to Business Development) but because of his solid support we were able to grow Betadine brand in different E-Commerce platforms and achieve more than 700% growth in GMV. In this experience, I started to embrace e-commerce industry and it also helped me land to a great career which currently I enjoy working in. Thank you so much Raza for all your help and I will always look back to my great experience working with you.
Sameer Desai
Raza was part of the Singapore/Malaysia Consumer Health business when I was the Global Head of Consumer Healthcare at Mundipharma. I was very impressed by his ability to deliver strong marketing campaigns under tight deadlines and with limited budgets. I found him to be extremely hard-working, diligent and most importantly, a very nice person. I would highly recommend him to any organisation that needs a strong marketer.
Jaime Hiponia
Raza was a great professional to work with and also a great mentor. I struggled a lot during my career transition (from CS role to Business Development) but because of his solid support we were able to grow Betadine brand in different E-Commerce platforms and achieve more than 700% growth in GMV. In this experience, I started to embrace e-commerce industry and it also helped me land to a great career which currently I enjoy working in. Thank you so much Raza for all your help and I will always look back to my great experience working with you.
Sameer Desai
Raza was part of the Singapore/Malaysia Consumer Health business when I was the Global Head of Consumer Healthcare at Mundipharma. I was very impressed by his ability to deliver strong marketing campaigns under tight deadlines and with limited budgets. I found him to be extremely hard-working, diligent and most importantly, a very nice person. I would highly recommend him to any organisation that needs a strong marketer.
Jaime Hiponia
Raza was a great professional to work with and also a great mentor. I struggled a lot during my career transition (from CS role to Business Development) but because of his solid support we were able to grow Betadine brand in different E-Commerce platforms and achieve more than 700% growth in GMV. In this experience, I started to embrace e-commerce industry and it also helped me land to a great career which currently I enjoy working in. Thank you so much Raza for all your help and I will always look back to my great experience working with you.
Sameer Desai
Raza was part of the Singapore/Malaysia Consumer Health business when I was the Global Head of Consumer Healthcare at Mundipharma. I was very impressed by his ability to deliver strong marketing campaigns under tight deadlines and with limited budgets. I found him to be extremely hard-working, diligent and most importantly, a very nice person. I would highly recommend him to any organisation that needs a strong marketer.
Credentials
-
Product Management: Building a Product Roadmap
LinkedInJan, 2022- Oct, 2024
Experience
-
Enercare Inc.
-
Canada
-
Consumer Services
-
400 - 500 Employee
-
Marketing Manager
-
Nov 2021 - Present
- Managing the largest product portfolio at Enercare Inc. home services.- Crafting tailored promotions for each of line of business (HVAC, Water Treatments, Cooling, Water Heaters, Plumbing & Electrical) and for every channel (Builder, Residential & Commercial).- Rolling out seasonal and continuity campaigns, to achieve topline growth targets with a tight view on profitability.- Working in close coordination with all major stakeholders such as Marcom, Sales, Call center and Operations teams in order to ensure a successful roll out of each campaign and addressing any potential areas of concern or challenges.- Running initiatives to create additional revenue streams and to capture high growth segments leveraging existing infrastructure and by developing new capabilities for sustainable long-term growth.
-
-
-
Mizo Studio
-
Pakistan
-
Information Technology & Services
-
1 - 100 Employee
-
Senior Product and Marketing Lead
-
Aug 2018 - Present
- Successfully replicated success for multiple titles by improving user acquisition, engagement and retention metrics.- Increased Monthly Active Users (MAU) by up to 4x and ranked various titles in Top 20 rankings in multiple countries including high traffic countries like US, India, Indonesia, Turkey, Brazil, etc.- Worked on App Store Optimization (ASO) through Keyword optimization and proper updates to games’ marketing assets.- Improved my understanding and usage of Google Ad campaigns and cross promotions to drive user acquisition.- Analyzed industry trends and strategized to capture high growth segments and venture into high traction categories.- Worked closely with design and production teams to improve UI/UX, game flow, and game vitals.- Conducted in-depth analysis to understand user behavior trends in gaming industry, especially during COVID 19.- Enhanced game play through improved game design and user reviews assessment to create better user experience that directly helped in improving player retention (Day 1, Day 7 through Day 30), session lengths and overall engagement.- Recent success: Flying Limo Robot is being ranked at No.8 in Adventure Category in United States.Game link: https://play.google.com/store/apps/details?id=com.happy.family.limousine.robot.game&hl=en-US
-
-
-
Mundipharma
-
Pharmaceutical Manufacturing
-
700 & Above Employee
-
Senior Product Manager (Malaysia & Singapore)
-
Apr 2019 - Dec 2020
- Managed Mundipharma's Consumer Health business for Singapore & Malaysia, currently growing at an aggressive double digit rate, way of ahead of its category and key competitors.- Responsible primarily for BETADINE®'s portfolio inclusive of four categories (Oral, Feminine, Wound and Protective Care) along with ethical business comprising of nutritional products and pain management medical devices.- Responsible for crafting Go-to Market strategies, conducting Market Research, developing Product Development Plans, and working closely with Sales to meet revenue targets.- NPD and Innovation pipelining. Working closely with R&D to explore valuable additions to the portfolio and identify potential growth drivers.
-
-
-
Bayer
-
Chemical Manufacturing
-
700 & Above Employee
-
Associate Brand Manager for Aleve, Redoxon Vita Immune & Kids
-
Jan 2018 - Mar 2019
- Crafted ATL/BTL plans in line with brand's core strategy; utilizing TA insights to create customer relevant touch points and tailored trade activations to drive results effectively.- Launched the NSAID brand "ALEVE" for Singapore market - Re-classified and launched the brand with a brand new positioning, go-to market strategy, and tailored collaterals. Currently, demonstrating a double digit growth rate.
-
-
Associate Brand Manager for Berocca
-
Oct 2014 - Mar 2019
- Successfully stabilized a leading AMV brand undergoing substantial investment cutbacks. Worked on its media optimization, strengthening communications and improving business profitability. - Streamlined existing product portfolio to minimize operational complexities and leveled the ground for new initiatives and clear analysis.- Identified growth opportunities in trade and employed multi-pronged channel strategies and tactical promotions to leverage on shopper in-store behaviors & purchase patterns. Pursued allocation of year round secondary displays to drive in-store visibility and implemented robust communication to achieve maximum impact.- Conducted in depth business analysis and tightly monitored sales and market trends to continuously regulate and implement necessary readjustments. Vigilantly identified gaps to bridge and potential areas of opportunities to accelerate growth.- Successfully executed new product launches from business case initiation till actual market roll outs, with complete in-store and on-ground activations.
-
-
Management Associate
-
Apr 2014 - Oct 2014
- Developed a business case to launch a new brand in an untapped VMHS category.- Supported consumer health department with ongoing brand projects.- Managed events, brand activations and assisted in execution of roadshows and on ground sampling activities.- Took initiatives to incorporate cost effective research methods/tools into existing on ground activities to gather useful consumer insights and gather data on brand challenges.
-
-
-
Lahore University of Management Sciences
-
Pakistan
-
Higher Education
-
700 & Above Employee
-
Sr. Marketing Officer
-
Aug 2012 - Jun 2013
- Crafted strategies, managed media plans, conducted and organized key events/activities to supplement communications for the institute and the various schools and departments within.- Evaluated and assigned budgets to serve as control mechanisms for ensuring optimum utilization of funds and resources.- Supported fund raising and Alumni departments in active relationship management and collection of funds for non-profit and charitable initiatives.- Organized and conducted key events, information sessions, open houses and faculty talks across Pakistan.- Managed and coordinated with multinational corporations, creative, media & PR agencies, student societies, third party vendors, schools and colleges across Pakistan.
-
-
-
Ogilvy
-
United States
-
Advertising Services
-
700 & Above Employee
-
Account Executive for Coca-Cola Flavors, Juices & Stills.
-
Apr 2011 - Aug 2012
- Managed creative campaigns from briefing to design through to execution and roll out, including film and photoshoots.- Crafted 360 marketing communications in tandem with brand teams, media partners, creative teams and strategy departments.- Developed clear communication briefs with the client, media and creative team, following through all stages of campaign development.- Managed timelines, execution details and coordination between the agency, client and external resources for e.g. directors, production houses, BTL, media and digital agencies.
-
-
Education
-
2013 - 2015
Nanyang Technological University
Master of Business Administration (MBA), Marketing & Consumer Insight -
2006 - 2010
Lahore School of Economics
Bachelor of Business Administration (BBA), Finance/Marketing -
2004 - 2006
The Renaissance School
A'levels
Community
