Product Design Lead

• Aug 2023 - Present

Senior Product - UI/UX Designer

• Oct 2022 - Aug 2023

Recently promoted to Product Design Lead I am dedicated to creating intuitive and impactful solutions for our internal insurance management tool and customer account area. By championing user-centered design principles, I play a crucial role in shaping the future of our products and enhancing the overall user experience.- Working to establish a proper product design process based on user needs and business goals.- Developing a comprehensive design system that streamlines product development and improved user experience.- Creating end-to-end solutions with a User-Centered Design approach.- Iterating internal tool and customer account area with focus on supporting the company's KRs. Show less

UI/UX Designer

• Nov 2021 - Oct 2022

Throughout my overall experience as a designer at GSG I worked and collaborated on diverse projects and teams, and also I had the opportunity to contribute my skills and expertise to the Best Buy project, collaborating closely with other designers. As highlights I point out: - Ownership in a project to redesign a homepage through user research and competitors analysis to define design requirements and bring the new design concept to life. - Process with strong focus on usability and Interaction design to provide a seamless and engaging user experience. Show less

UX/UI Designer

• Oct 2020 - Sep 2021

As a UX designer, I play a pivotal role in the end-to-end design process, ensuring the seamless transition from initial research to final screens for different projects and products. Throughout my experience working in three different squads, I have successfully utilized agile methodologies such as Scrum and Kanban for efficient prioritization and time management. In addition to designing interfaces for web and iOS/Android projects, I collaborate closely with developers and stakeholders to define and monitor metrics using Adobe Analytics and Dynatrace. This allows me to assess the performance of the products, identify areas for improvement, and ensure that they meet the defined success criteria. - Responsible for a performance improvement in a product that increased revenue during an A/B test. - Active role in moderating usability tests, conducting both quantitative and qualitative research to inform design decisions for web and iOS/Android projects. - Close collaboration with developers and stakeholders to define and monitor metrics to assess the performance of the products, identify areas for improvement, and ensure that they meet the defined success criteria. Show less

UX Designer

• Aug 2020 - Oct 2020

- Qualitative and quantitative research to guide strategy of iterations for the web application - Developed the entire structure for Google Analytics to have proper data to be used as foundation for further analysis and enable data-driven decisions. - Qualitative and quantitative research to guide strategy of iterations for the web application - Developed the entire structure for Google Analytics to have proper data to be used as foundation for further analysis and enable data-driven decisions.

UI/UX Designer

• Aug 2018 - Aug 2020

I began my journey with the company by creating digital campaign materials for platforms such as Google Ads and Facebook Ads. As I neared the completion of my UX/UI graduate course, I transitioned into the role of UX designer, specifically focusing on the company's website. In this capacity, my highlights were: - Owned the revamp of the shopping cart to enhance conversion rates. - Redesigned product pages as part of a rebranding project. - Leveraged user research, benchmarking, data analysis, and moderated usability tests. - Applied data analytics and User-Centered Design principles to drive changes across digital platforms. Show less

Digital Designer

• Jul 2017 - Feb 2018

- Internship at an agency of Digital Marketing where I gained hands-on experience in leveraging digital platforms to strategize and execute effective marketing campaigns. - Branding: I actively participated in developing and maintaining brand identities, ensuring consistency and coherence across various digital channels. - Concept Creation and Execution for Digital Campaigns: I contributed to generating innovative concepts and bringing them to life through the creation of captivating digital campaign materials. - Social Media Content: Content for social media platforms. Show less

Graphic Designer

• Jan 2015 - Jun 2017

As a freelance designer, I've worked on various branding and graphic design projects, with a specific focus on social media. I've created visually engaging social media posts, banners, infographics, and visual identities. My work has helped clients enhance their online presence, effectively communicate their brand, and engage their target audience. Freelancing has sharpened my design skills, adaptability, and understanding of visual communication. I deliver high-quality designs within tight deadlines, combining creativity and professionalism to support businesses in the digital realm. Show less

Research assistant

• Jun 2014 - Aug 2014

- Nudges and Behavioural Changes through Design: Studying the application of design techniques to influence and facilitate behavioural changes. - Design Thinking: Embracing a human-centered approach to problem-solving and innovation, considering user needs and preferences. - Research: Engaging in research activities to gather insights and inform design decisions. - User-Centered Design: Prioritizing the needs and experiences of users to create impactful and user-friendly solutions. This experience allowed me to develop a deeper understanding of the role of design in driving behavioural changes and applying user-centered design principles. Show less