Ray Perry
Chief Executive Officer at National Pawnbrokers Association- Claim this Profile
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Bio
Paul Smit
Ray and I worked together for two years during my Presidency of the NPA. During that time I developed a deep respect for his abilities. He is conscientious, hard working, self motivated and focused. He transformed the Association developing it into the most respected Association in the Financial Services market.
Matthew Needham FCPA
I worked with Ray whilst I was a member of the Marketing Committee at CIMA. I thought Ray to be extremely knowledgeable, at a detailed level, about competitor and market activity in whichever territory CIMA operated, but conveyed the information quickly and simply and in easy to understand manner. Ray delivered some outstanding innovative projects which not only succeeded visually and creatively, but commercially.
Paul Smit
Ray and I worked together for two years during my Presidency of the NPA. During that time I developed a deep respect for his abilities. He is conscientious, hard working, self motivated and focused. He transformed the Association developing it into the most respected Association in the Financial Services market.
Matthew Needham FCPA
I worked with Ray whilst I was a member of the Marketing Committee at CIMA. I thought Ray to be extremely knowledgeable, at a detailed level, about competitor and market activity in whichever territory CIMA operated, but conveyed the information quickly and simply and in easy to understand manner. Ray delivered some outstanding innovative projects which not only succeeded visually and creatively, but commercially.
Paul Smit
Ray and I worked together for two years during my Presidency of the NPA. During that time I developed a deep respect for his abilities. He is conscientious, hard working, self motivated and focused. He transformed the Association developing it into the most respected Association in the Financial Services market.
Matthew Needham FCPA
I worked with Ray whilst I was a member of the Marketing Committee at CIMA. I thought Ray to be extremely knowledgeable, at a detailed level, about competitor and market activity in whichever territory CIMA operated, but conveyed the information quickly and simply and in easy to understand manner. Ray delivered some outstanding innovative projects which not only succeeded visually and creatively, but commercially.
Paul Smit
Ray and I worked together for two years during my Presidency of the NPA. During that time I developed a deep respect for his abilities. He is conscientious, hard working, self motivated and focused. He transformed the Association developing it into the most respected Association in the Financial Services market.
Matthew Needham FCPA
I worked with Ray whilst I was a member of the Marketing Committee at CIMA. I thought Ray to be extremely knowledgeable, at a detailed level, about competitor and market activity in whichever territory CIMA operated, but conveyed the information quickly and simply and in easy to understand manner. Ray delivered some outstanding innovative projects which not only succeeded visually and creatively, but commercially.
Credentials
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Chartered Marketer
CIM -
MBA
Henley Management College
Experience
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National Pawnbrokers Association
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Retail
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1 - 100 Employee
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Chief Executive Officer
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Mar 2017 - Present
In my second period with NPA I am focusing on representing the industry with the FCA, Treasury, and Home Office as well as local authorities, national and regional police. I liaise with banks to improve access to accounts and support members in compliance matters, education through the online learning platform I introduced, and face to face training, as well as the national conference and awards. In my second period with NPA I am focusing on representing the industry with the FCA, Treasury, and Home Office as well as local authorities, national and regional police. I liaise with banks to improve access to accounts and support members in compliance matters, education through the online learning platform I introduced, and face to face training, as well as the national conference and awards.
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Chief Executive Officer
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Jun 2016 - Feb 2017
-Responsible for all operations, finance, membership, growth, strategic leadership, business development,education. -Team of 45 -17,000 members and students in 85 countries -Turnover nearly £4m -Responsible for all operations, finance, membership, growth, strategic leadership, business development,education. -Team of 45 -17,000 members and students in 85 countries -Turnover nearly £4m
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Chief Executive
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Dec 2011 - Jun 2016
-Built sector profile and image and Government relations UK and USA. -Built training platform and qualifications for sector -Building media relations with national and broadcast media 100m circulation. -Leading on strategy to increase membership. -Achieving growth and 95% market penetration. Created excellent relations with FCA (De-risking panel member), Treasury, Home Office. Company Secretary with responsible for strategy and policy development, all marketing… Show more -Built sector profile and image and Government relations UK and USA. -Built training platform and qualifications for sector -Building media relations with national and broadcast media 100m circulation. -Leading on strategy to increase membership. -Achieving growth and 95% market penetration. Created excellent relations with FCA (De-risking panel member), Treasury, Home Office. Company Secretary with responsible for strategy and policy development, all marketing, planning, operations, financial management, report and accounts, business development, conferences, awards and events, staff and secretariat Show less -Built sector profile and image and Government relations UK and USA. -Built training platform and qualifications for sector -Building media relations with national and broadcast media 100m circulation. -Leading on strategy to increase membership. -Achieving growth and 95% market penetration. Created excellent relations with FCA (De-risking panel member), Treasury, Home Office. Company Secretary with responsible for strategy and policy development, all marketing… Show more -Built sector profile and image and Government relations UK and USA. -Built training platform and qualifications for sector -Building media relations with national and broadcast media 100m circulation. -Leading on strategy to increase membership. -Achieving growth and 95% market penetration. Created excellent relations with FCA (De-risking panel member), Treasury, Home Office. Company Secretary with responsible for strategy and policy development, all marketing, planning, operations, financial management, report and accounts, business development, conferences, awards and events, staff and secretariat Show less
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CIMA
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Italy
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Software Development
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1 - 100 Employee
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Executive Director
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Apr 2002 - Oct 2011
Board director of world leading professional body.Global role. Team of 45 staff . Stakeholder management, committees, government and public sector engagement, public relations and lobbying. -Built customer driven strategy. -Created first global advertising campaign and launched a brand values programme. Awarded “Campaign of the Year" -Built thought leadership publications and developed PR communications plans across all countries. -Turned around a loss making publishing and training… Show more Board director of world leading professional body.Global role. Team of 45 staff . Stakeholder management, committees, government and public sector engagement, public relations and lobbying. -Built customer driven strategy. -Created first global advertising campaign and launched a brand values programme. Awarded “Campaign of the Year" -Built thought leadership publications and developed PR communications plans across all countries. -Turned around a loss making publishing and training business. -Introduced 20% efficiency by change management programme across 5 departments. -Added £28m in value through training partnership scheme. -Attracted 8m web visitors through developing new web and social media platforms. -Negotiated and project managed outsourcing contracts for commercial publishing business including TUPE. -Delivered successful JV’s and partnerships. Show less Board director of world leading professional body.Global role. Team of 45 staff . Stakeholder management, committees, government and public sector engagement, public relations and lobbying. -Built customer driven strategy. -Created first global advertising campaign and launched a brand values programme. Awarded “Campaign of the Year" -Built thought leadership publications and developed PR communications plans across all countries. -Turned around a loss making publishing and training… Show more Board director of world leading professional body.Global role. Team of 45 staff . Stakeholder management, committees, government and public sector engagement, public relations and lobbying. -Built customer driven strategy. -Created first global advertising campaign and launched a brand values programme. Awarded “Campaign of the Year" -Built thought leadership publications and developed PR communications plans across all countries. -Turned around a loss making publishing and training business. -Introduced 20% efficiency by change management programme across 5 departments. -Added £28m in value through training partnership scheme. -Attracted 8m web visitors through developing new web and social media platforms. -Negotiated and project managed outsourcing contracts for commercial publishing business including TUPE. -Delivered successful JV’s and partnerships. Show less
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Pilotlight
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United Kingdom
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Non-profit Organizations
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1 - 100 Employee
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Non Executive pro bono not for profit sector
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Apr 2009 - Jul 2011
Voluntary work advising directors and councils of charities on strategy. Recently helped Campaign for Better Transport. I have also helped City of London Corporation on a branding research project. Fundraising for local hospice, WRVS- Meals for the elderley and disabled. Voluntary work advising directors and councils of charities on strategy. Recently helped Campaign for Better Transport. I have also helped City of London Corporation on a branding research project. Fundraising for local hospice, WRVS- Meals for the elderley and disabled.
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The Chartered Institute of Marketing (CIM)
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United Kingdom
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Advertising Services
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100 - 200 Employee
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Director of Marketing
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1998 - 2002
Executive Director, Marketing and Membership; CEO of E Centre, Board Director of CIM Commercial Training School. Team of 65 staff . •Strategic Development- Developed brand, innovation, and strategic direction by change management programme, focused on core competence and building distinctive advantage. •CEO of E-Centre- P & L responsibility for e-commerce- plus marketing/sales, partnership negotiations, content management, IT procurement. Created new business model. Considered… Show more Executive Director, Marketing and Membership; CEO of E Centre, Board Director of CIM Commercial Training School. Team of 65 staff . •Strategic Development- Developed brand, innovation, and strategic direction by change management programme, focused on core competence and building distinctive advantage. •CEO of E-Centre- P & L responsibility for e-commerce- plus marketing/sales, partnership negotiations, content management, IT procurement. Created new business model. Considered best in class in research by Corporate Edge brand consultants. •Corporate Marketing -for Training/Education, Membership, Publishing. Direct Mail/ press. Repositioned brand. •New Product Development – successful new business model/strategy. Created knowledge centre, careers service, and Intellectual Property. •Commercial Consultancy -run a business of 110 consultants. •Corporate Communications •Sales Department -selling Corporate Sponsorship programme. •Other Departments- print/ publishing unit. •Other Activities- Columnist- Sunday Times , Non-Exec -Engineers Federation, author-“Marketing Unwrapped” book- Sept 2001. Set up Network Enterprise with Sunday Times and DTI. Show less Executive Director, Marketing and Membership; CEO of E Centre, Board Director of CIM Commercial Training School. Team of 65 staff . •Strategic Development- Developed brand, innovation, and strategic direction by change management programme, focused on core competence and building distinctive advantage. •CEO of E-Centre- P & L responsibility for e-commerce- plus marketing/sales, partnership negotiations, content management, IT procurement. Created new business model. Considered… Show more Executive Director, Marketing and Membership; CEO of E Centre, Board Director of CIM Commercial Training School. Team of 65 staff . •Strategic Development- Developed brand, innovation, and strategic direction by change management programme, focused on core competence and building distinctive advantage. •CEO of E-Centre- P & L responsibility for e-commerce- plus marketing/sales, partnership negotiations, content management, IT procurement. Created new business model. Considered best in class in research by Corporate Edge brand consultants. •Corporate Marketing -for Training/Education, Membership, Publishing. Direct Mail/ press. Repositioned brand. •New Product Development – successful new business model/strategy. Created knowledge centre, careers service, and Intellectual Property. •Commercial Consultancy -run a business of 110 consultants. •Corporate Communications •Sales Department -selling Corporate Sponsorship programme. •Other Departments- print/ publishing unit. •Other Activities- Columnist- Sunday Times , Non-Exec -Engineers Federation, author-“Marketing Unwrapped” book- Sept 2001. Set up Network Enterprise with Sunday Times and DTI. Show less
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Mattel
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Mauritania
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Telecommunications
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1 - 100 Employee
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Director of Marketing
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1994 - 1997
Responsible for marketing all board games, boys toys, cd rom games. Promotions advertising, PR and media, launch plans, product development Responsible for marketing all board games, boys toys, cd rom games. Promotions advertising, PR and media, launch plans, product development
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J.W Spear & Sons
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United Kingdom
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Manufacturing
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Marketing Director
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Mar 1988 - Apr 1994
Director of Marketing responsible for all products and brands including Scrabble, adult and family games, childrens games. Director of Marketing responsible for all products and brands including Scrabble, adult and family games, childrens games.
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Electrolux
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Sweden
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Manufacturing
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700 & Above Employee
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Marketing Product Manager
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1986 - 1988
Responsible for £50m t/o-£2m A&P spend •New strategy achieved brand leadership. •Successfully launched profitable mid-range products •Rationalised range to increase margin. Responsible for £50m t/o-£2m A&P spend •New strategy achieved brand leadership. •Successfully launched profitable mid-range products •Rationalised range to increase margin.
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Product Manager
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1984 - 1985
Brand Manager 1984-1986 Managed £20m t/o & £1.5m A&P spend, 4 staff •Managed range of kettles, toasters, coffee makers, Goblin brand and Judge cookware. •Introduced successful strategy to enter microwave oven market, generated £4m turnover. Brand Manager 1984-1986 Managed £20m t/o & £1.5m A&P spend, 4 staff •Managed range of kettles, toasters, coffee makers, Goblin brand and Judge cookware. •Introduced successful strategy to enter microwave oven market, generated £4m turnover.
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Dunlop Ltd
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United Kingdom
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Product Manager
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1982 - 1984
Product Manager/Sales Manager 1982-1984 £2b t/o, tyres, sports goods, racing promotion. •Worked in sales/marketing on Graduate Trainee Scheme. •Ran and devised Lorry Driver of Year event- increased share 10% •Responsible for Motor Racing promotion. Product Manager/Sales Manager 1982-1984 £2b t/o, tyres, sports goods, racing promotion. •Worked in sales/marketing on Graduate Trainee Scheme. •Ran and devised Lorry Driver of Year event- increased share 10% •Responsible for Motor Racing promotion.
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Blythens
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United Kingdom
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Trainee Accountant
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1981 - 1981
Trainee Chartered Accountant Trainee Chartered Accountant
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Education
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2000 - 2001
Henley Management College
MBA, MBA -
1978 - 1982
Birmingham City University
2:1, Business Studies (hons)
Community
