Rayne Gan
Head of e-Commerce (Changi Mobile & Super App) at Changi Travel Services- Claim this Profile
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Bio
Jian Yew L.
I rarely come across servant leaders who stand out like Rayne. It was a real pleasure to work together with Rayne, who was an inspiring mentor. Her ability to handle multiple projects was remarkable and made a dramatic increase in the productivity level of the team and business as a whole. Any employer would be lucky to have her.
Jian Yew L.
I rarely come across servant leaders who stand out like Rayne. It was a real pleasure to work together with Rayne, who was an inspiring mentor. Her ability to handle multiple projects was remarkable and made a dramatic increase in the productivity level of the team and business as a whole. Any employer would be lucky to have her.
Jian Yew L.
I rarely come across servant leaders who stand out like Rayne. It was a real pleasure to work together with Rayne, who was an inspiring mentor. Her ability to handle multiple projects was remarkable and made a dramatic increase in the productivity level of the team and business as a whole. Any employer would be lucky to have her.
Jian Yew L.
I rarely come across servant leaders who stand out like Rayne. It was a real pleasure to work together with Rayne, who was an inspiring mentor. Her ability to handle multiple projects was remarkable and made a dramatic increase in the productivity level of the team and business as a whole. Any employer would be lucky to have her.
Credentials
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The Fundamentals of Digital Marketing
Google Digital GarageMay, 2020- Nov, 2024 -
Inbound Certified
HubSpot AcademyAug, 2020- Nov, 2024 -
AIPMM - Product Manager
AIPMM The Association of International Product Marketing and Management
Experience
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Changi Travel Services
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Singapore
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Travel Arrangements
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100 - 200 Employee
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Head of e-Commerce (Changi Mobile & Super App)
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Oct 2020 - Present
- Part of the management team, reporting directly to GM.- Leading a team of 15 that comprises of Operations, Product Development, Business Planning, Sales & Marketing functions. - Oversee growth of 3 lines of business that includes Changi Mobile, Insurance and Super App and ensure growth is in alignment with company's goals- Plan & implementation appropriate strategies that contribute to growth of company's topline- Responsible for collaborating with cross-functional teams to manage all aspects of the business including, business and operation planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, web analytics and web technologies- Oversee development and execution of strategic and tactical business plans - Developing and maintain strategic partnerships with various key partners- Deep dive into in-depth knowledge of company offerings and identify profitable business opportunities- Oversee P&L, KPIs, analyses patterns in consumer and market behavior and define actionable strategies to consistently optimize the business’s performance- Oversee policies and drive processes improvement- Responsible for commercial discussion, negotiations and hiring activities of employees to support the business needs- Experience working with developers from China
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Konica Minolta Business Solutions Asia
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Singapore
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IT Services and IT Consulting
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100 - 200 Employee
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Head of Corporate Branding & Marketing (Regional HQ)
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Aug 2019 - Oct 2020
- Lead the Regional Marketing Division in the development, formulation and implementation of marketing and sales of the company’s range of products and services both locally and regionally. - Manage company’s regional marketing team, including indirect management of local marketing teams in subsidiaries and distributors in South East Asia- Formulate marketing strategies that are in line with RHQ sales, including clear execution and plans with sales-oriented results- Manage marketing expenditure and budget for digital marketing, corporate branding, events, PR, social media, advertising and sales promotion across different business units- Manage communication channels for product launches, CSR events, customer success stories, public relations and social media - Manage internal communication within the region and subsidiaries, including global Konica Minolta group of companies- Spearhead the digital adoption and utilization of innovative marketing techniques, including digital marketing involving familiarity with marketing automation tools and content creation, leading to increase of website traffic by 2x in less than 4months- Work closely with global counterparts to develop marketing and brand strategies for offices across the globe- Lead execution and implementation of integrated marketing communication plan including collection of customer needs, translation into creative briefs, management of creative process, and regional launch communication planning.
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StarHub
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Singapore
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Telecommunications
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700 & Above Employee
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Manager - Product Pricing & Business Management (TV)
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Dec 2015 - May 2019
- Identify and generate new ideas to grow Pay TV market share, drive growth and fill any product gaps to keep the business competitive - Develop Pay TV pricing and positioning strategies - Drive enhancements and/or new Pay TV price plans/products - Lead Pay TV related projects through working closely with cross functional teams to establish requirements and specifications for executions of product launches, development of roadmap, enhancement plans and product performance - Plan, manage and drive end-to-end Pay TV product lifecycle- Undertake the support and operational functions related to the management of Pay TV products- Drive Pay TV product related processes efficiency and improvement to sales enablement - Build business case/justification paper for Pay TV related product development, enhancement and pricing - Work closely with finance team to oversee and manage Pay TV related forecasts and budgets - Manage and drive Pay TV revenue, track projection and progress through close collaboration with sales and marketing on the go-to-market plan, customer acquisitions and pricing/promotion strategies- Analyze competitive information and customer profile to develop different pricing and products to meet the requirements of different segments and verticals- Develop and own roadmap of the Pay TV product & services by building, launching, maintaining to ensure it meets the business overall strategy- Conduct trainings with all relevant internal stakeholders (for any new launches etc)
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Senior Executive / Assistant Manager - Product Marketing & Management (Pay TV)
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Oct 2010 - Nov 2015
- Conceive and execute marketing programs to drive sales and revenue- Develop and drive effective go-to market strategy for launch of new Pay TV product and managing cross-functional implementation of the marketing plan that drive demand and revenue- Liaise closely with product development team ensure smooth flow of information, materials and education of new launches- Staying abreast of updates on market research which includes, product, pricing, promotions of competitors- Planning operations, conduct sales & CS trainings for product / channel launches- Work closely with customer service, sales finance, corporate communication, regulatory and creative teams to ensure smooth delivery of Pay TV product launches/enhancements- Work closely with marcom team or external agency to execute marketing materials and launch events (if any)
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Executive - Customer Relationship Management & Loyalty
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Mar 2007 - Oct 2010
- Conceptualize, plan and implement loyalty strategies to retain and reward existing customers- Plan and execute communication plans for acquisition / retention campaigns - Develop ATL & BTL marketing campaigns to create awareness and brand loyalty- Work closely with agency to conceptualize content and managing of ATL and BTL communications- Plan, execute & run operations for monthly engagement activities and events- Liaise & build relationship with external merchants on joint collaboration
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Business Development Executive
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Nov 2005 - Feb 2007
- Liaise with shopping malls to promote advertising media space- Involved in coordinating duties such as media tool setup & executing events - Liaise with shopping malls to promote advertising media space- Involved in coordinating duties such as media tool setup & executing events
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Japan Airlines
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Japan
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Airlines and Aviation
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700 & Above Employee
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Cabin Crew
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Jan 2004 - Nov 2005
Work closely with in flight crews and team to ensure safety & comfort of passengers on board Work closely with in flight crews and team to ensure safety & comfort of passengers on board
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Education
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2017 - 2018
Kingston University
Bachelor's degree, Business Management -
2000 - 2003
Temasek Polytechnic
Diploma in Marketing, Marketing -
1996 - 1999
CHIJ Toa Payoh Secondary
O levels
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