Marketing Consultant

• Sep 2023 - Present

Senior Field Marketing Manager

• Sep 2021 - Jul 2023

•Achieved 50% YOY in pipeline growth from enterprise, commercial, and education accounts through the implementation of ABM 1:few approaches in both in-person and virtual customer meetings. •Developed an innovative ABM 1:1 strategy that resulted in a 25% upswing in closed deals for tier 1 opportunities. This strategy was created by leveraging the power of WebOps thought leadership digital content, personalized direct mail outreach, planning impactful on-site dinner events, all while… Show more •Achieved 50% YOY in pipeline growth from enterprise, commercial, and education accounts through the implementation of ABM 1:few approaches in both in-person and virtual customer meetings. •Developed an innovative ABM 1:1 strategy that resulted in a 25% upswing in closed deals for tier 1 opportunities. This strategy was created by leveraging the power of WebOps thought leadership digital content, personalized direct mail outreach, planning impactful on-site dinner events, all while tracking essential metrics such as pipeline growth, MQLs, and the creation of new opportunities. •Successfully launched ABM 1:many direct mail campaigns, which led to 20% increase in closed wins. Expertly crafted WebOps and DevOps value-based messaging targeted at key industries and personas within the identified target accounts. • Executed on-site booth experiences tailored to meet the distinct needs of the Food & Beverage, Healthcare, and Public sectors, with a primary emphasis on engaging marketing and IT professionals, and targeting a 30% year-over-year (YOY) increase in top-of-funnel leads. Show less •Achieved 50% YOY in pipeline growth from enterprise, commercial, and education accounts through the implementation of ABM 1:few approaches in both in-person and virtual customer meetings. •Developed an innovative ABM 1:1 strategy that resulted in a 25% upswing in closed deals for tier 1 opportunities. This strategy was created by leveraging the power of WebOps thought leadership digital content, personalized direct mail outreach, planning impactful on-site dinner events, all while… Show more •Achieved 50% YOY in pipeline growth from enterprise, commercial, and education accounts through the implementation of ABM 1:few approaches in both in-person and virtual customer meetings. •Developed an innovative ABM 1:1 strategy that resulted in a 25% upswing in closed deals for tier 1 opportunities. This strategy was created by leveraging the power of WebOps thought leadership digital content, personalized direct mail outreach, planning impactful on-site dinner events, all while tracking essential metrics such as pipeline growth, MQLs, and the creation of new opportunities. •Successfully launched ABM 1:many direct mail campaigns, which led to 20% increase in closed wins. Expertly crafted WebOps and DevOps value-based messaging targeted at key industries and personas within the identified target accounts. • Executed on-site booth experiences tailored to meet the distinct needs of the Food & Beverage, Healthcare, and Public sectors, with a primary emphasis on engaging marketing and IT professionals, and targeting a 30% year-over-year (YOY) increase in top-of-funnel leads. Show less

Field Marketing Manager

• Feb 2019 - Aug 2021

• Led Tier 1 event campaigns across diverse industries, including retail, healthcare, education, and government, tailoring wireless and security driven experiences to enhance customer engagement and generate over 30% YOY in pipeline revenue. • Conducted comprehensive research on prospective events and programs, gaining insights into target personas, industry trends, and regional dynamics to align with integrated and audience marketing teams effectively. • Contributed significantly… Show more • Led Tier 1 event campaigns across diverse industries, including retail, healthcare, education, and government, tailoring wireless and security driven experiences to enhance customer engagement and generate over 30% YOY in pipeline revenue. • Conducted comprehensive research on prospective events and programs, gaining insights into target personas, industry trends, and regional dynamics to align with integrated and audience marketing teams effectively. • Contributed significantly to Cisco Live global events by collaborating on 1000+ demos and crafting compelling messaging for networking and physical security solutions. Show less • Led Tier 1 event campaigns across diverse industries, including retail, healthcare, education, and government, tailoring wireless and security driven experiences to enhance customer engagement and generate over 30% YOY in pipeline revenue. • Conducted comprehensive research on prospective events and programs, gaining insights into target personas, industry trends, and regional dynamics to align with integrated and audience marketing teams effectively. • Contributed significantly… Show more • Led Tier 1 event campaigns across diverse industries, including retail, healthcare, education, and government, tailoring wireless and security driven experiences to enhance customer engagement and generate over 30% YOY in pipeline revenue. • Conducted comprehensive research on prospective events and programs, gaining insights into target personas, industry trends, and regional dynamics to align with integrated and audience marketing teams effectively. • Contributed significantly to Cisco Live global events by collaborating on 1000+ demos and crafting compelling messaging for networking and physical security solutions. Show less

Field Marketing Manager

• Mar 2017 - Feb 2019

• Managed 50+ on-site trade shows, third-party company events, and virtual events, generating 50% growth in marketing influence revenue. • Aligned with regional sales leaders to strategize and seize marketing opportunities, driving revenue growth within targeted markets. • Spearheaded national SMB HR marketing campaigns, resulting in a remarkable 25% increase in the conversion rate from initial meetings to Request for Proposals. • Managed 50+ on-site trade shows, third-party company events, and virtual events, generating 50% growth in marketing influence revenue. • Aligned with regional sales leaders to strategize and seize marketing opportunities, driving revenue growth within targeted markets. • Spearheaded national SMB HR marketing campaigns, resulting in a remarkable 25% increase in the conversion rate from initial meetings to Request for Proposals.

Marketing Specialist

• Mar 2016 - Jan 2017

• Strategically crafted healthcare integrated marketing campaigns encompassing email marketing, social media messaging, and demand generation content to consistently achieve 25% high open rate and 3% click-through rates, resulting in 20% increase in lead acquisition. • Effectively managed new lead opportunities by implementing healthcare APIs Facebook and LinkedIn ad campaigns, tailored to engage specific customer segments. • Collaborated seamlessly with cross-functional teams to… Show more • Strategically crafted healthcare integrated marketing campaigns encompassing email marketing, social media messaging, and demand generation content to consistently achieve 25% high open rate and 3% click-through rates, resulting in 20% increase in lead acquisition. • Effectively managed new lead opportunities by implementing healthcare APIs Facebook and LinkedIn ad campaigns, tailored to engage specific customer segments. • Collaborated seamlessly with cross-functional teams to produce engaging marketing content, including case study blogs, white papers, and event collateral, enhancing customer awareness of our products. Show less • Strategically crafted healthcare integrated marketing campaigns encompassing email marketing, social media messaging, and demand generation content to consistently achieve 25% high open rate and 3% click-through rates, resulting in 20% increase in lead acquisition. • Effectively managed new lead opportunities by implementing healthcare APIs Facebook and LinkedIn ad campaigns, tailored to engage specific customer segments. • Collaborated seamlessly with cross-functional teams to… Show more • Strategically crafted healthcare integrated marketing campaigns encompassing email marketing, social media messaging, and demand generation content to consistently achieve 25% high open rate and 3% click-through rates, resulting in 20% increase in lead acquisition. • Effectively managed new lead opportunities by implementing healthcare APIs Facebook and LinkedIn ad campaigns, tailored to engage specific customer segments. • Collaborated seamlessly with cross-functional teams to produce engaging marketing content, including case study blogs, white papers, and event collateral, enhancing customer awareness of our products. Show less

Product Marketing Associate

• Mar 2013 - Feb 2016

• Collaborated closely with staffing and supply vendors to cultivate strong relationships and ensure the seamless provision of products and services at trade show events. • Successfully launched ongoing customer and product feature email campaigns, resulting in an impressive 30% increase in user registration. • Skillfully harnessed the power of campaigns, national events, and marketing tools provided by the department to optimize support for each field sales… Show more • Collaborated closely with staffing and supply vendors to cultivate strong relationships and ensure the seamless provision of products and services at trade show events. • Successfully launched ongoing customer and product feature email campaigns, resulting in an impressive 30% increase in user registration. • Skillfully harnessed the power of campaigns, national events, and marketing tools provided by the department to optimize support for each field sales representative. • Utilized a suite of tools, including Marketo, Salesforce.com, and others, to meticulously track the success of each program and campaign, effectively managing leads. Show less • Collaborated closely with staffing and supply vendors to cultivate strong relationships and ensure the seamless provision of products and services at trade show events. • Successfully launched ongoing customer and product feature email campaigns, resulting in an impressive 30% increase in user registration. • Skillfully harnessed the power of campaigns, national events, and marketing tools provided by the department to optimize support for each field sales… Show more • Collaborated closely with staffing and supply vendors to cultivate strong relationships and ensure the seamless provision of products and services at trade show events. • Successfully launched ongoing customer and product feature email campaigns, resulting in an impressive 30% increase in user registration. • Skillfully harnessed the power of campaigns, national events, and marketing tools provided by the department to optimize support for each field sales representative. • Utilized a suite of tools, including Marketo, Salesforce.com, and others, to meticulously track the success of each program and campaign, effectively managing leads. Show less

Marketing Coordinator

• Nov 2012 - Mar 2013

• Promoted company’s website on different social media entities with flyers, campaign posters and surveys • Manage SEM program with tracking of keywords, mapping to offers and presenting ROI on program • Built SEO content for company’s website to improve search recognition for November release date • Manage quarterly budget and tracking of expenses for marketing department • Promoted company’s website on different social media entities with flyers, campaign posters and surveys • Manage SEM program with tracking of keywords, mapping to offers and presenting ROI on program • Built SEO content for company’s website to improve search recognition for November release date • Manage quarterly budget and tracking of expenses for marketing department

Operations Analyst

• Feb 2012 - Nov 2012

• Track and analyze vendor activities using EPIC, an electronic medical system. Presented findings to the COO for strategic planning. • Analyze efficiency improvements centered on waste reduction and surgery time in the Operating Room. • Coordinate and promote events for volunteer services to raised funds for academic education for medical students.

Hospital Administrative Intern

• Feb 2011 - Jan 2012

• Rotated in the Finance, Human Resources, Patient Care Services, Compliance, Operations, and Ambulatory Care departments. Shadowed senior level personnel and focused on program execution by department. • Liaison for Union City Kids, a nonprofit organization focused on children’s health and education within the local community. Responsible for overseeing Washington Hospital funding for specific programs. • Presented on how to effectively run meetings to Executive Team Managers… Show more • Rotated in the Finance, Human Resources, Patient Care Services, Compliance, Operations, and Ambulatory Care departments. Shadowed senior level personnel and focused on program execution by department. • Liaison for Union City Kids, a nonprofit organization focused on children’s health and education within the local community. Responsible for overseeing Washington Hospital funding for specific programs. • Presented on how to effectively run meetings to Executive Team Managers from different departments in the Hospital • Setup and educated the Washington Hospital Community on importance of Earth Day with promotional activities and fun events