Experience

CWT Websites

• United States
• Advertising Services
• 1 - 100 Employee

• Business Owner / Web Developer / Email Marketing & Automation (MarTech) Consultant

  • Jan 2010 - Present

  Using web design, data structuring, email marketing, and automation, CWT Websites builds and connects companies to technologies that deliver amazing results. Clients range from national testing laboratories, retail stores, home services companies, financial advisors, political campaigns, to nonprofits. Accomplishments: ► Have built 20+ websites for clients ranging from small informational websites, eCommerce platforms, to websites connected to automated email marketing platforms. ► Designed and built custom WordPress plugins that integrated with APIs for Veezi, DropBox, MailChimp, and other platforms to achieve desired business goals. ► Currently building 3 websites using GatsbyJS platform to integrate with “Headless WordPress” as well as other APIs to deliver content from multiple sources on one website. ► Utilized tools like Google Analytics and Google Tag Manager to ensure proper reporting of website traffic but also conversions as it related to marketing efforts. ► Designed various email marketing programs for clients using MailChimp and Constant Contact. ► Provided marketing support to a national testing laboratory that included multiple brand launches, websites, press releases, social media marketing, and overall advising. ► Helped multiple companies find the right language to rebrand and reframe their offerings to increase sales. Show less



Good Marketing Group

• United States
• Advertising Services
• 1 - 100 Employee

• Sr Web Developer

  • Jun 2017 - Nov 2021

  Good Marketing Group is a full-service marketing and advertising agency in the Philadelphia area offering a range of solutions to Home Service companies across the United States. Accomplishments: ► Designed, built, and launched over 40 websites with a focus on creating the content, branding, and style that engaged clients’ customers. ► Developed, built, and maintained a custom plugin that created a core product database and allowed other websites to access that database through WordPress / WooCommerce API. ► Developed and executed eCommerce platforms using WooCommerce that allowed users to purchase products or, for some clients, request quotes on products. ► Introduced company to and developed complex automated behavior-based email marketing programs using Campaign Monitor, SharpSpring, Twilio, and other platforms to great success for clients. ► Custom-built proprietary WordPress plugins that interfaced with various SaaS, CRMs, and third-party vendors like Twilio, SharpSpring, Zapier, HubSpot, FieldLocate, and others via APIs. ► Developed content and page structure that delivered on SEO goals and focused on a strong mobile experience. ► Designed and built landing pages, forms, and modal popups to drive different sales functions for clients. Show less



Vision Board Media

• United States
• Marketing Services
• 1 - 100 Employee

• Sr Branding Specialist

  • 2012 - May 2016

  Worked with high-level executives, professionals, and students to provide customized content aligned with specific social media strategies. Developing a deep understanding of career history, business needs, future goals, personal style, and social media goals, I crafted customized content that fulfills all goals and drives engagement. Content included LinkedIn profiles and Company pages, website content, website design, white papers, case studies, marketing collateral, and start-up branding initiatives. ► Successfully lead the project management, content creation, and social media strategy for three industry-leading company's LinkedIn executive branding. ► Provided proven social media strategies and training to hundreds of clients, giving them the tools to deliver success. ► Recognized for my work by continually being called beyond the life of a project to provide further assistance or new projects. For many, I was the point of contact for the company. ► Created original content for the rollout of several products including social media platform for artists, fine jewelry membership club, and sporting event operations consultancy. Show less



Borders Books and Music

• Bookseller / Supervisor

  • 2008 - 2011

  Borders Books, Music, & Café was an international book and music retailer based in Ann Arbor, Michigan. I was responsible for delivering customer service and selling products specifically selected by corporate management. I developed strong relationships with repeat customers based on recommendation services and extensive subject matter expertise. Led management of staff and worked with staff to evolve sales skills. Borders Books, Music, & Café was an international book and music retailer based in Ann Arbor, Michigan. I was responsible for delivering customer service and selling products specifically selected by corporate management. I developed strong relationships with repeat customers based on recommendation services and extensive subject matter expertise. Led management of staff and worked with staff to evolve sales skills.



BoatU.S

• United States

• Consumer Affairs Specialist

  • 2001 - 2008

  Recreational boating association providing service, savings, and representation to the boating community. In this role, I researched, prepared, and initiated dispute resolution with boat and engine manufacturers, insurance companies, and salvagers on behalf of association members. I handed, processed, and responded to all daily office communication (email, phone, mail, and online forums) swiftly and with empathy. Drove all office operations, handled project management of assigned projects, and delivered process improvements. Content created during this position included resolution dispute letters, website content, magazines articles, and marketing material. I also moderated, engaged, and researched questions for members on online forums. Show less



Gene's Books

• United States
• Book and Periodical Publishing

• Fiction Section Supervisor

  • 1996 - 2000

  Gene's Books was the largest independent bookstore in 1999 before it closed the next year. Boasting an unrivaled book and periodical selection, Gene's was the go-to destination for booklovers, business professionals, and collectors in the Delaware Valley until it closed in 2000. I was responsible to managing Fiction section of bookstore (1/4 of store's stock, size, and sales) and staff. Delivered legendary customer service, drove growth initiatives, implemented store events, and contributed to marketing strategies. Show less