Raymond SI TOU, PhD

Lecturer at Macao Polytechnic University
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Contact Information
us****@****om
(386) 825-5501
Location
Macao, Macao SAR, MO
Languages
  • English -
  • Cantonese (HK/Macau) -
  • Mandarin (Mainland China) -

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Credentials

  • Certified Hospitality Educator (CHE)
    American Hotel & Lodging Association
    Jul, 2018
    - Oct, 2024

Experience

  • Macao Polytechnic University
    • Higher Education
    • 100 - 200 Employee
    • Lecturer
      • May 2023 - Present

      Conducted Course Including: • Big Data Analytics and Industry Application Conducted Course Including: • Big Data Analytics and Industry Application

  • Macau University of Science and Technology
    • China
    • Higher Education
    • 100 - 200 Employee
    • Lecturer
      • Mar 2014 - Present

      Conducted Courses Including: • Project Management • Information Technology • Business Statistics • Tourism Research Method • E-Business • Smart Tourism • Big Data Analytics and Strategy Application • Hospitality Supervision • Special Topic in Hotel Management – “Intercultural Issue in Tourism and Hospitality” • Introduction to Tourism and Hospitality Business Conducted Courses Including: • Project Management • Information Technology • Business Statistics • Tourism Research Method • E-Business • Smart Tourism • Big Data Analytics and Strategy Application • Hospitality Supervision • Special Topic in Hotel Management – “Intercultural Issue in Tourism and Hospitality” • Introduction to Tourism and Hospitality Business

  • SAS
    • United States
    • Software Development
    • 700 & Above Employee
    • Continuing Education Instructor
      • Jul 2017 - Present

      Conducted SAS Authorized Courses in a safe, order and professional manner for SAS’s public classes and SAS’s clients –NOW TV, China Mobile Hong Kong Company Limited, SJM Holdings Ltd, Hong Kong SAR Government: Census and Statistics Department & Hospital Authority etc. Conducted SAS courses including: SAS courses including: • Visual Analytics • Visual Statistics - Interactive Model Building • Enterprise Guide 1: Querying and Reporting • Enterprise Guide 2: Advanced Tasks… Show more Conducted SAS Authorized Courses in a safe, order and professional manner for SAS’s public classes and SAS’s clients –NOW TV, China Mobile Hong Kong Company Limited, SJM Holdings Ltd, Hong Kong SAR Government: Census and Statistics Department & Hospital Authority etc. Conducted SAS courses including: SAS courses including: • Visual Analytics • Visual Statistics - Interactive Model Building • Enterprise Guide 1: Querying and Reporting • Enterprise Guide 2: Advanced Tasks and Querying • ANOVA and Regression • Mixed Models Analysis Using SAS • Predictive Modeling Using Logistic Regression Show less Conducted SAS Authorized Courses in a safe, order and professional manner for SAS’s public classes and SAS’s clients –NOW TV, China Mobile Hong Kong Company Limited, SJM Holdings Ltd, Hong Kong SAR Government: Census and Statistics Department & Hospital Authority etc. Conducted SAS courses including: SAS courses including: • Visual Analytics • Visual Statistics - Interactive Model Building • Enterprise Guide 1: Querying and Reporting • Enterprise Guide 2: Advanced Tasks… Show more Conducted SAS Authorized Courses in a safe, order and professional manner for SAS’s public classes and SAS’s clients –NOW TV, China Mobile Hong Kong Company Limited, SJM Holdings Ltd, Hong Kong SAR Government: Census and Statistics Department & Hospital Authority etc. Conducted SAS courses including: SAS courses including: • Visual Analytics • Visual Statistics - Interactive Model Building • Enterprise Guide 1: Querying and Reporting • Enterprise Guide 2: Advanced Tasks and Querying • ANOVA and Regression • Mixed Models Analysis Using SAS • Predictive Modeling Using Logistic Regression Show less

  • Macau Institute of Management
    • Research Services
    • 1 - 100 Employee
    • Training Instructor
      • Mar 2018 - Present

      Conducted management training courses for corporate executives and professionals for MMA’s clients – Galaxy Macau’s YAP program, The United Association of Food and Beverage Merchants of Macau, Macau SAR Government: SAFP, IAM etc. Teaching Experience: • Performance Management • Workflow & Business Re-Engineering Management • Customer Service Workshop • Introduction to A.I management and application • Introduction to Big Data management and application • Big Data Analytics… Show more Conducted management training courses for corporate executives and professionals for MMA’s clients – Galaxy Macau’s YAP program, The United Association of Food and Beverage Merchants of Macau, Macau SAR Government: SAFP, IAM etc. Teaching Experience: • Performance Management • Workflow & Business Re-Engineering Management • Customer Service Workshop • Introduction to A.I management and application • Introduction to Big Data management and application • Big Data Analytics and Strategy Application Show less Conducted management training courses for corporate executives and professionals for MMA’s clients – Galaxy Macau’s YAP program, The United Association of Food and Beverage Merchants of Macau, Macau SAR Government: SAFP, IAM etc. Teaching Experience: • Performance Management • Workflow & Business Re-Engineering Management • Customer Service Workshop • Introduction to A.I management and application • Introduction to Big Data management and application • Big Data Analytics… Show more Conducted management training courses for corporate executives and professionals for MMA’s clients – Galaxy Macau’s YAP program, The United Association of Food and Beverage Merchants of Macau, Macau SAR Government: SAFP, IAM etc. Teaching Experience: • Performance Management • Workflow & Business Re-Engineering Management • Customer Service Workshop • Introduction to A.I management and application • Introduction to Big Data management and application • Big Data Analytics and Strategy Application Show less

  • University of Saint Joseph
    • United States
    • Higher Education
    • 200 - 300 Employee
    • Supervisor of Teaching Practice I and Teaching Practice II of USJ’s PGDE programme
      • Jan 2021 - Jun 2022

      Responsibilities include: • Monitored the progress of student teachers; • Developed student teachers capacities and competences in professional development; • Assisted student teachers to cope with problems in the process of teaching; • Assisted the student teachers to develop their portfolio; Responsibilities include: • Monitored the progress of student teachers; • Developed student teachers capacities and competences in professional development; • Assisted student teachers to cope with problems in the process of teaching; • Assisted the student teachers to develop their portfolio;

  • City University of Macau
    • Macao
    • Higher Education
    • 1 - 100 Employee
    • Lecturer
      • Aug 2019 - Dec 2021

      Conducted Courses Including: • Hospitality Faculties Management and Design • Hotel and Resort Management • Management of Food and Beverage Operations • Hotel Conference Business • Travel Service Management • Airlines and Cruise Service Management • Hotel Development and Management Conducted Courses Including: • Hospitality Faculties Management and Design • Hotel and Resort Management • Management of Food and Beverage Operations • Hotel Conference Business • Travel Service Management • Airlines and Cruise Service Management • Hotel Development and Management

  • CTM 澳門電訊
    • Macao
    • Telecommunications
    • 1 - 100 Employee
    • Account Manager, Enterprise
      • 2011 - Jan 2017

      • Provided account servicing for the strategic key accounts in hospitality/gaming industry, School and Government sectors: - Hotel/Casino: Wynn Palace, Wynn Resort Macau, Wynn Development and Design, Rio Hotel, Grand Waldo Hotel - Government: Public Administration and Civil Service Bureau (SAFP), Land, Public Works and Transport Bureau (DSSOPT), Macau Post, Infrastructure Development Office (GDI) , Macao Economic Services, - School: Macau Anglican College • Achieved the Cisco… Show more • Provided account servicing for the strategic key accounts in hospitality/gaming industry, School and Government sectors: - Hotel/Casino: Wynn Palace, Wynn Resort Macau, Wynn Development and Design, Rio Hotel, Grand Waldo Hotel - Government: Public Administration and Civil Service Bureau (SAFP), Land, Public Works and Transport Bureau (DSSOPT), Macau Post, Infrastructure Development Office (GDI) , Macao Economic Services, - School: Macau Anglican College • Achieved the Cisco Champion Cup for 2015 Enterprise Network – CTM Award • Achieved and contributed excellent sales volume for CTM during the service for year of 2014 MOP 238M & year of 2015 of MOP 145M • Actively provided CTM products and services to Enterprise customers in Macau - Network Solutions: mobile service, commercial broadband service, telephone line service, leased line service and IPLC service - Business Solutions: ELV project, Surveillance & Security system, Tetra system for Hotels, Data center solution, ELV project solution to Hotel, PABX system • Proactively develop vivid IT&T solutions to cope with Enterprise’s needs. • Maintain a close and good relationship with them by providing excellent customer service. Show less • Provided account servicing for the strategic key accounts in hospitality/gaming industry, School and Government sectors: - Hotel/Casino: Wynn Palace, Wynn Resort Macau, Wynn Development and Design, Rio Hotel, Grand Waldo Hotel - Government: Public Administration and Civil Service Bureau (SAFP), Land, Public Works and Transport Bureau (DSSOPT), Macau Post, Infrastructure Development Office (GDI) , Macao Economic Services, - School: Macau Anglican College • Achieved the Cisco… Show more • Provided account servicing for the strategic key accounts in hospitality/gaming industry, School and Government sectors: - Hotel/Casino: Wynn Palace, Wynn Resort Macau, Wynn Development and Design, Rio Hotel, Grand Waldo Hotel - Government: Public Administration and Civil Service Bureau (SAFP), Land, Public Works and Transport Bureau (DSSOPT), Macau Post, Infrastructure Development Office (GDI) , Macao Economic Services, - School: Macau Anglican College • Achieved the Cisco Champion Cup for 2015 Enterprise Network – CTM Award • Achieved and contributed excellent sales volume for CTM during the service for year of 2014 MOP 238M & year of 2015 of MOP 145M • Actively provided CTM products and services to Enterprise customers in Macau - Network Solutions: mobile service, commercial broadband service, telephone line service, leased line service and IPLC service - Business Solutions: ELV project, Surveillance & Security system, Tetra system for Hotels, Data center solution, ELV project solution to Hotel, PABX system • Proactively develop vivid IT&T solutions to cope with Enterprise’s needs. • Maintain a close and good relationship with them by providing excellent customer service. Show less

  • HSBC
    • United Kingdom
    • Financial Services
    • 700 & Above Employee
    • Customer Knowledge Manager, Commerical Banking
      • 2006 - 2010

      1) Created marketing and customer insights, provided analytical supports to maximize the marketing effectiveness and return of investment - Identified business opportunities and explore customer knowledge gain from research and data mining project -Developed economic model for building financial case of loyalty scheme -Developed necessary analytical model to enhance the targeting effectiveness of loyalty investment spent, -Worked out necessary implementation logistics 2)… Show more 1) Created marketing and customer insights, provided analytical supports to maximize the marketing effectiveness and return of investment - Identified business opportunities and explore customer knowledge gain from research and data mining project -Developed economic model for building financial case of loyalty scheme -Developed necessary analytical model to enhance the targeting effectiveness of loyalty investment spent, -Worked out necessary implementation logistics 2) Conducted customer behavioral analysis on different aspects for segmentation, product and channel team in HK and Asia Pacific, projects using statistical tools, database software such as SAS, Enterprise Miner included: -New Customer Analysis -SME portfolio analysis -Lending analysis : Equipment Finance Sizing Estimation -MME Operating Account & Major Drivers for Deposit Growth -Deposit Growth for new-take and SME mass customers -Credit Card Analysis for card performance, spending analysis and behavioral tracking -Business Review Opportunity Exploration 3) Championed the customer data management infrastructure in HK for MME Portfolio Datamart -Conducted the MME Datamart development -Conducted the UAT test for MME Datamat -Developed and ensured the MME Datamart in Cognos production environment -Enabled to review the profitability of new business acquired

    • Hong Kong
      • 2006 - 2010

      I worked in Customer Analytics team, SPH Commercial Banking of HSBC. During the time of service as a Customer Knowledge Manager at HSBC, I have independently created various statistical models by using data mining and prediction techniques for various projects such as credit card analysis, deposit growth analysis, SME portfolio analysis and customer segment behavioral analysis. Due to those analytical projects, I have ensured the provision of actionable insights and recommendations to HSBC’s… Show more I worked in Customer Analytics team, SPH Commercial Banking of HSBC. During the time of service as a Customer Knowledge Manager at HSBC, I have independently created various statistical models by using data mining and prediction techniques for various projects such as credit card analysis, deposit growth analysis, SME portfolio analysis and customer segment behavioral analysis. Due to those analytical projects, I have ensured the provision of actionable insights and recommendations to HSBC’s businesses in HK, China and Asia Pacific regions according to their business needs and strategic directions.

  • Nortel Networks
    • Telecommunications
    • 700 & Above Employee
    • Senior Specialist, Business Operation
      • 2000 - 2001

      -Consolidated & analyzed the data from sales, finance, and production division -Presented the project revenue forecast to top management weekly -Interfaced with wireless internet team in Asia Pacific region -Ensured information dissemination effectively and efficiently -Consolidated & analyzed the data from sales, finance, and production division -Presented the project revenue forecast to top management weekly -Interfaced with wireless internet team in Asia Pacific region -Ensured information dissemination effectively and efficiently

  • AT&T
    • United States
    • Telecommunications
    • 700 & Above Employee
    • Marketing Executive
      • 1997 - 2000

      Business Market - AT&T Internet Services- leased lines services, web hosting & facility management services -Created and promoted bundling offer with hardware vendors in SME market -Analyzed the product differentiation from other competitors -Developed channel marketing by formation of reseller program Consumer Market – a member of project team to develop a new and first AT&T consumer market product in HK - AT&T mySite personal Internet service- the ISP to offer dial-up… Show more Business Market - AT&T Internet Services- leased lines services, web hosting & facility management services -Created and promoted bundling offer with hardware vendors in SME market -Analyzed the product differentiation from other competitors -Developed channel marketing by formation of reseller program Consumer Market – a member of project team to develop a new and first AT&T consumer market product in HK - AT&T mySite personal Internet service- the ISP to offer dial-up service with personalized home page. Achievement: A recipient of the AT&T Online Services Awards 1998 Show less Business Market - AT&T Internet Services- leased lines services, web hosting & facility management services -Created and promoted bundling offer with hardware vendors in SME market -Analyzed the product differentiation from other competitors -Developed channel marketing by formation of reseller program Consumer Market – a member of project team to develop a new and first AT&T consumer market product in HK - AT&T mySite personal Internet service- the ISP to offer dial-up… Show more Business Market - AT&T Internet Services- leased lines services, web hosting & facility management services -Created and promoted bundling offer with hardware vendors in SME market -Analyzed the product differentiation from other competitors -Developed channel marketing by formation of reseller program Consumer Market – a member of project team to develop a new and first AT&T consumer market product in HK - AT&T mySite personal Internet service- the ISP to offer dial-up service with personalized home page. Achievement: A recipient of the AT&T Online Services Awards 1998 Show less

Education

  • University of Hong Kong
    Master of Statistics, Statistics and Risk Management
    2008 - 2010
  • The University of Hong Kong
    Master of Science in E-Commerce & Internet Computing
    2006 - 2008
  • 澳門大學
    Master of Science in International Integrated Resort Management
    2012 - 2016
  • 澳門大學
    Ph.D., Faculty of Business Administration
    2017 - 2023

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