Raymond Leong
Assistant Marketing Manager at Mecan- Claim this Profile
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Bio
Credentials
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Brand Management: Aligning Business, Brand and Behaviour
London Business SchoolJun, 2021- Nov, 2024 -
The Fundamentals of Digital Marketing
GoogleMar, 2020- Nov, 2024
Experience
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Mecan
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Brazil
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Construction
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1 - 100 Employee
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Assistant Marketing Manager
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Sep 2022 - Present
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BE International Marketing Sdn. Bhd.
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Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
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Product Management Senior Executive
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Jul 2018 - Sep 2022
JOB DESCRIPTION: - Create product content, market analysis & strategy for new and existing products life cycle (launching & post launching, road show, health program), focus on 3 supplement products for immune system, blood circulation,complete nutrition supplement and 1 FMCG product (Coffee) - Able to achieve target sales of RM 1 million/product per month consecutively since early January 2019 until now. - Create POSM and provide training to distributors across Malaysia, Singapore, Brunei and Hong Kong. - Conduct presentation and seminar to public with more than 1,000 audiences, across all states in Malaysia, Singapore, Brunei, and Hong Kong. - Support digital marketing by creating content to be published in social media like Facebook, Instagram, and share it to members via multiple communication channel. - Lead and manage 2 junior team members. Show less
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B-Crobes Marketing (M) Sdn. Bhd.
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Selangor, Malaysia
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Marketing Nutritionist
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May 2017 - Jul 2018
JOB DESCRIPTION: 1. Product Development: - End to end product development planning: create new product nutritional formulation, conduct survey & research on market share, recommend cost & selling price, identify potential manufacturers and distributors, and product launch strategy. - Successfully create and launch nutritional bar with probiotic in 2018 with name "Grab & Fit", it generates RM100,000 at the same year. 2. Training & Content Development: - Create content for product and marketing strategy. - Provide training and presentation about health and product for distributors, healthcare providers, and internal staffs. For both in local Malaysia and other countries (Singapore, Myanmar, China). - Successfully recruit product distributors in average of 3 distributors per month after conduct the training and presentation, to increase and boost the product sales by 10% to 20% on monthly basis. 3. International Trade: - Open possible market in overseas (Singapore, Myanmar, China) by open booth in international trade exhibition and visit potential distributors to present company products. - Successfully engage and recruit distributors from Myanmar and China in 2018. Show less
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Best World Lifestyle Pte Ltd
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Singapore
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Personal Care Product Manufacturing
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1 - 100 Employee
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Nutritionist cum Marketing Support
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Mar 2016 - May 2017
JOB DESCRIPTION: 1. Product Nutritionist - Conduct presentation about health supplement products to public with around 300 audiences, across all states in Malaysia. - Create training material and provide training to distributors across Malaysia in average of 2 times per month. 2. Marketing Support: - Create product content to be published in company magazine, local Chinese newspaper named Sin Chew, social media, and share it to members via WhatsApp & WeChat. - Plan exhibition and liaise with event organizer to be part of exhibitor in Health Expo 2017, in Mid Valley Megamall. Show less
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Al Insaan Sdn. Bhd.
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Kuala Lumpur, Malaysia
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Nutritionist
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Jul 2012 - Apr 2014
JOB DESCRIPTION: - Conduct presentation about health supplement products to public with around 500 audiences, across all states in Malaysia. - Create training material and provide training to distributors across Malaysia in average of 2 times per month. - Create product content information to be published on company website and social media (Facebook, Blogger). JOB DESCRIPTION: - Conduct presentation about health supplement products to public with around 500 audiences, across all states in Malaysia. - Create training material and provide training to distributors across Malaysia in average of 2 times per month. - Create product content information to be published on company website and social media (Facebook, Blogger).
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BP Healthcare Group
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Malaysia
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Hospitals and Health Care
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300 - 400 Employee
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Nutritionist (internship)
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Jan 2011 - Apr 2011
JOB DESCRIPTION: - Internship program, responsible for sales support to explain customer more detail information about health screening package and supplement product. - Perform body analysis of the customer via DEXA scan to measure bone mineral, body muscle and body fat. - Provide result explanation and consultation to the client on helping them to maintain a healthy diet and lifestyle. JOB DESCRIPTION: - Internship program, responsible for sales support to explain customer more detail information about health screening package and supplement product. - Perform body analysis of the customer via DEXA scan to measure bone mineral, body muscle and body fat. - Provide result explanation and consultation to the client on helping them to maintain a healthy diet and lifestyle.
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Education
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UCSI
Master's degree, Food Science With Business Management -
Universiti UCSI
Bachelor of Applied Science (BASc), Food Science and Nutrition -
Methodist Boys' Secondary School Kuala Lumpur
science