Head Of Partnerships

• Aug 2022 - Present

Head Of Commercial (CRM & Marketing)

• Dec 2021 - Jul 2022

Responsibilities in Commercial Strategies - Branding - Strategic Direction - Business Development - Marketing - CRM - Client Management Responsibilities in Commercial Strategies - Branding - Strategic Direction - Business Development - Marketing - CRM - Client Management

Customer Lifecycle Management

• Jan 2020 - Dec 2021

Analytics - Acquisition - Conversion - Retention - Engagement - Loyalty Analytics - Acquisition - Conversion - Retention - Engagement - Loyalty

Senior Manager (CRM-Analytic & Customer Lifecycle Management) President Office

• Mar 2015 - Nov 2019

Responsibilities in CRM Strategic Direction Develop Tan Chong Customer Data Central for analytics purposes, to improve customer acquisition, conversion, retention, engagement & loyalty management for the TC Group. Support the TC business unit in using the insights gained in the central data to improve brand building, digital marketing strategy, sales and CRM areas. Responsibilities in CRM Strategic Direction Develop Tan Chong Customer Data Central for analytics purposes, to improve customer acquisition, conversion, retention, engagement & loyalty management for the TC Group. Support the TC business unit in using the insights gained in the central data to improve brand building, digital marketing strategy, sales and CRM areas.

Social Crm Consultant

• Aug 2013 - Mar 2015

Responsibilities in Business Development & CRM Strategic Direction I was accountable for business development for Vsocial platform (a proprietary social media listening platform) and client management. I lead a team of 10 for a start-up agency to drive identification, creation and development of new business opportunities in Malaysia. Responsibilities in Business Development & CRM Strategic Direction I was accountable for business development for Vsocial platform (a proprietary social media listening platform) and client management. I lead a team of 10 for a start-up agency to drive identification, creation and development of new business opportunities in Malaysia.

Acc Director

• Apr 2013 - Aug 2013

Responsibilities for client management – Samsung Malaysia (Mobile & IT) - Develop, manage & maintain good professional relationships with clients - Manage campaign resources internally in operational plans, creative, schedule, production house and media agency and responsible for budgeting, KPI and ROI. Responsibilities for client management – Samsung Malaysia (Mobile & IT) - Develop, manage & maintain good professional relationships with clients - Manage campaign resources internally in operational plans, creative, schedule, production house and media agency and responsible for budgeting, KPI and ROI.

Acc. Director

• Mar 2012 - Mar 2013

Responsible for client management – Dutch Lady Malaysia – Growing Up Milk (GUM) - Manage Dutch Lady Moms Club (loyalty programme) - member lifecycle activities from members enrolment, points reward & redemption, fulfilment, member activities, campaigns, social media content to vendor management - Management and improvement of the Dutch Lady Moms Club website and CRM system - Plan & execute CRM funneling for member acquisition, conversion and retention, engagement and loyalty via website and loyalty programme. - Manage program fulfilment, stock counts, replenishment and cost of fulfilment. - Ensure alignment in all aspect of client’s digital platform works hand in hand with CRM plans

Account Director

• Nov 2011 - Feb 2012

Responsible for client management (lead a team of 3) - Manage client relationships and resource planning for above-the-line and below-the-line communications materials & strategic direction - Manage internal team to ensure that creative direction is always in line with the client brief. - Collaborate with client's agencies - digital, media and PR in managing all aspects of the launch campaign. - Post-production QC for all print materials. (Newspaper print, magazines, brochures, leaflets, etc.).

Brand Manager (CRM Division)

• Mar 2009 - Oct 2011

Responsible for client management (lead a team of 2) - Manage campaign development, budgeting, timeline, processes, internal team of creative, PR, Events, production & vendor, briefing and debrief, post campaign reports & client relationship - Research and analytic in brand positioning, consumer insights, focus group, competitors & trends. Client portfolio - Proton - Maybank - BMW Malaysia - Philip Morris - Chevrolet - KLGCC Golf Club Responsible for client management (lead a team of 2) - Manage campaign development, budgeting, timeline, processes, internal team of creative, PR, Events, production & vendor, briefing and debrief, post campaign reports & client relationship - Research and analytic in brand positioning, consumer insights, focus group, competitors & trends. Client portfolio - Proton - Maybank - BMW Malaysia - Philip Morris - Chevrolet - KLGCC Golf Club

Brand Manager

• Nov 2003 - Mar 2009

Responsible for client management (lead team of 2) - Manage campaign development, budgeting, timeline, processes, internal team of creative, PR, Events, production & vendor, briefing and debrief, post campaign reports & client relationship - Research and analytic in brand positioning, consumer insights, focus group, competitors & trends Client portfolio - Yomeishu - Hitachi - Japan Club - Canon Responsible for client management (lead team of 2) - Manage campaign development, budgeting, timeline, processes, internal team of creative, PR, Events, production & vendor, briefing and debrief, post campaign reports & client relationship - Research and analytic in brand positioning, consumer insights, focus group, competitors & trends Client portfolio - Yomeishu - Hitachi - Japan Club - Canon

Account Executive

• Mar 2001 - Nov 2003

Experiences & Responsibility First agency as the steppingstone in the Advertising Industry where I learnt all the basic account management skills as this is the first agency started with – Writing job brief, newspaper tear sheets, briefing FA artist, follow up task deadline, sending material to client & etc Client Portfolio - Fuji Film - Subaru - Fuji Xerox Experiences & Responsibility First agency as the steppingstone in the Advertising Industry where I learnt all the basic account management skills as this is the first agency started with – Writing job brief, newspaper tear sheets, briefing FA artist, follow up task deadline, sending material to client & etc Client Portfolio - Fuji Film - Subaru - Fuji Xerox