Experience

Syniti

• United States
• Software Development
• 700 & Above Employee

• Country Head

  • May 2022 - Nov 2023

  Singapore Instrumental in driving clients’ data migration journey. Ensure smooth and flawless digital transformation with data quality using Syniti solution. Fully SAP certified.



Primatex Pte Ltd

• Managing Director and Founder

  • Jan 2006 - Jun 2022

  Singapore, Shanghai Single handedly set up Primatex Pte Ltd to supply amenities to leading hotels in Singapore in 2006. Branched out into Food & Beverages in 2012 in Shanghai, setting up successfully 6 chain restaurants and invested in a leading Thai restaurant franchise. In April 2017, successfully signed on to be the sole agent for Bottega S.p.A for China travel retail supplying world renounced Bottega Italian Sparkling Prosecco, Moscato, Brut, Brunello and Amarone to China 200 leading airports.



NielsenIQ

• United States
• Information Services
• 700 & Above Employee

• Cluster Leader, Executive Director SG, HK, TW (Nielsen was acquired and renamed as NielsenIQ)

  • Oct 2020 - Oct 2021



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Retail Intelligence Cluster Leader SG, HK, TW (Executive Director)

  • Jul 2020 - Oct 2021

  Singapore, Singapore Lead the Retailer Vertical with team members sitting in SG, HK and TW. Instrumental & successful in renewing all the Coop partnership agreements with all key retailers in these countries with more than 20% cost saving as well as increasing the quality of the data read. Partnering with several key retailers in rolling pricing strategies, omni-channel dashboard, e commerce read and other retail analytic solutions.

• Executive Director - Retailer Vertical SEA & Developed Asia (HK, TW, JP, KR) Business Development

  • Feb 2020 - Jul 2020

  Singapore, Singapore



Philip Morris International

• Switzerland
• Tobacco Manufacturing
• 700 & Above Employee

• Head of Travel Retail, Greater China, SEA, Australia & NZ

  • Jul 2019 - Jan 2020

  Singapore



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Executive Director, Retailer Vertical

  • Apr 2018 - Jun 2019

  Singapore Secured the first ever Amazon - Nielsen Coop partnership in the world

• Director, Head of RV

  • Oct 2015 - Mar 2018

  Singapore Heading the retailer vertical to ensure good relationships with retailers at the C-Suites level and Nielsen being an integrated partner embedded in their decision and strategies making processes. Instrumental in changing from a cost centre to a profit centre. Motivate and engage a new team, ensure that everyone in the team embraces the "4S" - Sourcing, Servicing, Solving and Selling. The whole team in Singapore is put in place by me and I take the personal growth of each associate as… Show more Heading the retailer vertical to ensure good relationships with retailers at the C-Suites level and Nielsen being an integrated partner embedded in their decision and strategies making processes. Instrumental in changing from a cost centre to a profit centre. Motivate and engage a new team, ensure that everyone in the team embraces the "4S" - Sourcing, Servicing, Solving and Selling. The whole team in Singapore is put in place by me and I take the personal growth of each associate as priority, ensuring their potentials are fully unleashed. Worked with one of Singapore's leading retailer on the world first immersive VR project enabling efficient planograming & merchandising.



Bacardi

• Bermuda
• Wine & Spirits
• 700 & Above Employee

• China National Sales Director

  • Nov 2014 - Oct 2015

  Shanghai City, China Full responsibility for a net NSV in excess of USD 100 mio and management of a sales team force in excess of 240 people. Also taken full accountability of the whole sales team's excellent execution with integrity and full compliance to company's values and policies. Maintain a high level of motivation and desire for breakthrough performance. Involved in a full corporate recovery for the mess left behind by the former management team, cleaning up wholesalers' high inventory, turning… Show more Full responsibility for a net NSV in excess of USD 100 mio and management of a sales team force in excess of 240 people. Also taken full accountability of the whole sales team's excellent execution with integrity and full compliance to company's values and policies. Maintain a high level of motivation and desire for breakthrough performance. Involved in a full corporate recovery for the mess left behind by the former management team, cleaning up wholesalers' high inventory, turning the focus from Breezer to other high-proof products such as Single Malts. Show less



Morrison Bowmore Distillers Ltd

• Regional Director

  • May 2011 - Jan 2014

  Taipei City / Shanghai Single handedly set up the whole Asia Pacific operations, put in place a full capable team. Fully in charge of the MBD operations and P&L in whole of Asia Pac spreading across 13 jurisdictions. Established a strong presence by working hand in hand with distributors and direct customers in both Duty Free and Domestic Duty Paid. First to put in place promotions at all Asia Pacific Airports for Bowmore and Auchentoshan whiskies.



Diageo

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• GM Greater China Travel Retail

  • Apr 2006 - Apr 2011

  Greater China During my tenure as the Head of Greater China for Travel Retail at Diageo, I was instrumental in growing the business from GBP 8 million in 2006 to GBP 36million in 2011. Fully responsible for the Greater China (China, Hong Kong, Taiwan & Macau) travel retail business in Diageo Global Travel Middle East. Working directly with all the duty free customers and managed to institute several price increases during my stint as a Customer Director. Initiated premiunization and successfully launched… Show more During my tenure as the Head of Greater China for Travel Retail at Diageo, I was instrumental in growing the business from GBP 8 million in 2006 to GBP 36million in 2011. Fully responsible for the Greater China (China, Hong Kong, Taiwan & Macau) travel retail business in Diageo Global Travel Middle East. Working directly with all the duty free customers and managed to institute several price increases during my stint as a Customer Director. Initiated premiunization and successfully launched Singleton & The John Walker in Travel retail. Was awarded the GTME Excellence Award for 2008 POS activations. The award was jointly presented by the President of Diageo International and Formula One driver Lewis Hamilton.

• Customer Team Manager

  • Oct 2005 - Apr 2006

  Singapore Key account handler for DFS in the region and in charge of travel retail business in Japan, Guam and Singapore



Philip Morris International

• Switzerland
• Tobacco Manufacturing
• 700 & Above Employee

• Marketing Positions

  • Jan 2003 - Oct 2005

  Lausanne Area, Switzerland Worked in Asia, managing numerous Southeast Asian countries travel retail sales and marketing. Seconded to Lausanne in 2003-2005, in charge of the trade and brand marketing for whole of Western, Eastern Europe, CIS and Balkans. Instrumental in enforcing the BMR (brand marketing review) process for consistency in marketing and actual execution.

• Supervisor

  • Jul 2000 - Dec 2002

  Singapore In charge of the PM duty free business in The Philippines, Thailand, Korea, Brunei and Indonesia. Officially selected to be the trainer for all PM sales team and retailers’ sales personnel.

• Executive

  • Jun 1998 - Jun 2000

  Singapore