Political Advisor

• May 2017 - Present

Business Development

• Oct 2015 - Present

Developing the marketing strategy for new and existing products. Work closely with product management team to define marketing materials and programs. Maintains relations with customers by organizing and developing specific customer- relations programs. Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail. Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals. Provide strategic recommendations to existing or prospective clients to include new customers managed care, innovative programs, and market research. Show less

Founder

• Nov 2009 - Oct 2015

Website optimization, write articles, PR release, political platform. Website optimization, write articles, PR release, political platform.

Political Software Manager

• Feb 2007 - Oct 2010

Functions included management, correction, testing, and approval of updates for the Publimediapr.com media/news program platform. Management of the media tools that led to a 50% increase in the news database. Responsible for implementing and testing the new tools, such as E-Clipping to deliver higher and more concise news analysis. Acted as a liaison to bring increased and fresher ideas to media/news program platform. After program updates, the number of clients went up by 30%. Functions included management, correction, testing, and approval of updates for the Publimediapr.com media/news program platform. Management of the media tools that led to a 50% increase in the news database. Responsible for implementing and testing the new tools, such as E-Clipping to deliver higher and more concise news analysis. Acted as a liaison to bring increased and fresher ideas to media/news program platform. After program updates, the number of clients went up by 30%.

Online Marketing Consultant

• Jul 2006 - Apr 2010

Management of the directory submission.(SEO) Responsible for creating new web content in 3 languages ( English, Spanish and Portuguese) Provide new strategies for keywords analysis. Ensure the positioning on the web. Test new keywords for our clients Analysis of our online marketing strategies. Create a full report of the online campaign. Management of the directory submission.(SEO) Responsible for creating new web content in 3 languages ( English, Spanish and Portuguese) Provide new strategies for keywords analysis. Ensure the positioning on the web. Test new keywords for our clients Analysis of our online marketing strategies. Create a full report of the online campaign.

Founder and President

• Jul 2005 - Sep 2006

Developed the press/radio/television media-tracking program, Mediaanalysisweb, to enable Advertising and Public Relations companies, Political Campaigns, and Mass Media to get competitive information and increase ROI in their campaigns. Managed and coordinated team of developers, graphic designers, data analysts, copywriters, and audio visual editors for the maintenance and development of the tool. Responsible for capturing and increasing the customer base, closing negotiations, and executing contracts. Customer base was composed of government; Desastre, private universities, and Advertising Agencies). Provided strategic leadership to the development team in adding additional features and program updates. Show less

Political Marketing Consultant

• Mar 2004 - Jul 2005

Served as marketing liaison for the Puerto Rican government by creating, developing, and executing the 2004 political campaign for the winner of the governor election, Hon. Anibal Acevedo Vila. Created a successful field and mass media campaign for 16 members of the Puerto Rican Assembly and the Popular Party. Created, managed, and supervised a country-wide tour for the successful gubernatorial campaign for the Hon. Aníbal Acevedo Vila. Created and managed the marketing campaigns to establish a corporate image for 3 governmental institutions. Developed the concept of the governor's website, used until today, with the purpose to maintain the population informed of the government. Show less

Executive Account and Creative Director

• Dec 1997 - Jun 2003

Creative Strategy Concept Development Brand Identity Creation International Market Development Competitive Analysis Market Positioning Trend Analysis Marketing Strategy Multimedia Advertising Communications Creative Strategy Concept Development Brand Identity Creation International Market Development Competitive Analysis Market Positioning Trend Analysis Marketing Strategy Multimedia Advertising Communications

Executive Account and Creative Director

• 1997 - 2003

Created, wrote, and presented marketing proposals for executive commercial clients, including Major Accounts like Coca-Cola, Motorola and Petroleum de Venezuela, S.A. Also, directed brand positioning and strategic alliances for these clients. Developed regional and international business plans to increase ROI for our clients. Revamped business model that optimized product campaigns. Successfully created business opportunities to add clients to the portfolio by implementing different programs specific to the client. In charge of a group of 5 account executives for the implementation of strategies and budget management. Created media campaign concepts and wrote ads. Managed the creation of scripting for all ads for radio and TV. Developed initial attitude and usage research study among ethnic consumer groups that assisted in both brand tracking and new product development. Creative Director for Political Campaign in 2000, Venezuela Developed logo and entire campaign strategy, wrote speeches, and performed media coaching for the governmental campaign of the Hon. Manuel Rosales. Created, developed and executed the media strategy campaign for the new Party "UN NUEVO TIEMPO" in Maracaibo, Venezuela Created, developed and executed candidate brochures and newspaper ads for the Governor and Mayor election in Maracaibo, Venezuela. Created, developed and executed the "Umbrella Campaign" for the new party UN NUEVO TIEMPO in Maracaibo, Venezuela. (Successfully, one Governor and twenty one Mayor Candidates runs and win the election in 2000 under the same umbrella campaign. Show less