Experience

MBC Media Solutions

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Director of Client Partnerships

  • Jan 2021 - Present



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• Managing Director - Client

  • Jan 2014 - Jan 2021

  I am accountable for managing the P&G MENA, McDonald’s and KraftHeinz accounts. My key responsibilities are:- Overlooking the different account teams that consist of more than 40 people and developing their capabilities to deliver against changing client requirements- Managing the client/agency relations with senior stakeholders- Negotiating fees and scope of work to drive growth for the agency - Growing revenue for the agency through growth products by upselling internal products Previous clients managed between 2016 and 2018 are Visa CEMEA, Dubai Tourism and Mars.

• Commerical Director

  • Jan 2010 - Dec 2013

  I was responsible for setting up the VivaKi digital exchange unit (the previous digital buying unit overlooking Starcom, MediaVest and Zenith across MENA). I improved the company revenue through:- Setting up contracts with all digital publishers that we are working with - Having full overview across all digital plans across the group to ensure we are driving the best value for our clients and meeting our agency commitments- Enhancing rates and incentives across key publishers to ensure that we have the best deals in the marketI overlooked JBP negotiations for key Publicis clients with both Google and Facebook to deliver the best proposition for both the client and publisher.In addition to the above, I was also responsible for P&G negotiations across all publishers, client/agency negotiations on agency fees and scope of work.

• Associate Media Director

  • Jul 2004 - Dec 2009

  I was responsible for setting up the first P&G buying team in the GCC. The key points were:- Developing a team of specialists with vertical expertise to drive media efficiencies through budget consolidation and setting negotiation strategies to achieve our KPIs- Growing the team from 3 to 8 buyers as our scope and deliverables increased with P&GAfter setting up in Dubai I started overlooking both Dubai and Beirut operations to ensure that everything was standardized, consistent and we have similar ways of working to generate operational efficiencies.Our main KPIs consist of delivering hard savings on media budgets, achieving and even exceeding CPP benchmarks through negotiations and on-going optimizations