Marketing Project Manager

• Jan 2023 - Present

Marketing and Communication Manager

• Jun 2022 - Dec 2022

CODiLOG is an SAP software publisher: - Managing the organization of online and offline events- Managing the launch of the new website- Managing the rebranding of the company - In charge of the communication and sales tools- Enforce the branding image within the company- In charge of inbound Marketing and CRM and sales actions via HUBSPOT- Handling internal and external communication - Managing the budget and marketing plan- Managing our communications intern CODiLOG is an SAP software publisher: - Managing the organization of online and offline events- Managing the launch of the new website- Managing the rebranding of the company - In charge of the communication and sales tools- Enforce the branding image within the company- In charge of inbound Marketing and CRM and sales actions via HUBSPOT- Handling internal and external communication - Managing the budget and marketing plan- Managing our communications intern

Marketing B2B Associate

• Aug 2021 - Apr 2022

Marketing and communication:- Participation in the organization of national events to present Fiat-Alfa Romeo-Jeep brand models to customers and BtoB partners.- Participation in the communication of the new programs and partnerships set up by the Fleet & Business Department - Participate in the development and updating of programs and sales tools for the Key Accounts Department and the Distribution Network.- Conducting BtoB presentations to HQ, Distribution Network, internal departments and customers.Pricing and reporting:- Benchmarking of the business competitiveness of the Fiat-Alfa Romeo-Jeep models with the Fleet&Business Pricing Manager- Follow-up and benchmarking of the achievements and performances of the Fiat-Alfa Romeo-Jeep brands' Business Sales

Founder & Brand Manager

• Mar 2020 - May 2021

• Developed and implemented the marketing strategy• Developed the brand image (Packaging, menu, logo, look and feel)• Monitored benchmarking of the brand and competitors• Handled social media accounts and KPIs – grew organic online audience• Handled online PR• Handled B2B relationships (supermarket, online shops, online delivery mobile applications) • Handled and analysed customer data and customer relationships • Developed material linked to promotional activities or brand activation• Handled pricing strategy• Handled operations and inventory management • Proven KPIs: o 65% Repurchase rate o 20% quarterly profit increase o 100% satisfied customers o 100% positive word of mouth o 75% referral rate

Group Marketing Officer (KIA, Mitsubishi, Seat, Peugeot, Citroën, Suzuki, BYD, FAW, Ducati)

• Mar 2019 - Oct 2020

•Benchmarking and competitor analysis•Project & program management•Coordinate After Sales launch activities and tracking•Support Business Development activities•Implementation of a new CRM software to maximize sales and data gathering Design & •Implementation of a new digital marketing strategy•Implementation of a new Customer satisfaction measurement tool• Management of social media accounts and website content editing•Monitoring the sales consultant's outdoor leads•Customer support and post feedback action•Monitoring the competitive environment and formulating measures for improvement in order to achieve business objectives•Training sales teams with a customer-centric view objective•Managing subdealers'efficiency and doing monthly visits to improve each brand image on all channels•Handling communications between companies HQ and Lebanon

Experiential Marketing Intern

• Jul 2018 - Oct 2018

Strategic Planning Intern

• Jun 2018 - Jul 2018

Team work and execution: Team leader of a group of 7 interns working on a Christmas campaign for Exotica, conducted market research, created content calendar, planed the entire campaign including the PR stunts visuals and online campaigns.Individually: Social media reports for Loreal products, created content calendars for KitKat Arabia (in English) and Jebnit Abu Al Walad (in Arabic) in addition to proposing a new concept for their YouTube channel.Extra work: brainstorming session for McDonalds Arabia’s launch of a new product, worked on creating a campaign to promote a new low-cost airline in the middle east

Social Media Coordinator

• Nov 2017 - Nov 2017

Volunteered as a Social media coordinator for the Beirut Fashion Week 2017.Was in charge of maintaining relationships with the VIP guests and interacting with them via the social media page of BFW, in addition I was in charge of updating the social media network during the exhibition and afterwards. Volunteered as a Social media coordinator for the Beirut Fashion Week 2017.Was in charge of maintaining relationships with the VIP guests and interacting with them via the social media page of BFW, in addition I was in charge of updating the social media network during the exhibition and afterwards.

Internship- Retail Department At Holdal (Lancel and Longchamp)

• Oct 2016 - Dec 2016

Assistance: side by side with the brand manager in developing the marketing plan and strategy for liquidation sales, allocating stocks, monitoring all the branches in Lebanon. Assisting in organizing an S.T Dupont event.Market Research: Competitors in Lebanon and Consumer behavior Assistance: side by side with the brand manager in developing the marketing plan and strategy for liquidation sales, allocating stocks, monitoring all the branches in Lebanon. Assisting in organizing an S.T Dupont event.Market Research: Competitors in Lebanon and Consumer behavior

Marketing and Events Intern

• Jun 2016 - Aug 2016

Communication: Press releases, ads on social media and billboard, TV campaignsClient service: Handling correspondences (phone calls, emails) with clients as well as other departments within the company Events: Assisting in the organization of the Mzar festival event's official car stand Communication: Press releases, ads on social media and billboard, TV campaignsClient service: Handling correspondences (phone calls, emails) with clients as well as other departments within the company Events: Assisting in the organization of the Mzar festival event's official car stand