Experience

Swift Sensors, Inc.

• Chief Executive Officer

  • Sep 2020 - Present

• Chief Operating Officer

  • Aug 2019 - Sep 2020

  Responsible for all areas of product delivery and marketingResearch and DevelopmentProduct ManagementMarketingManufacturingSupport

• Chief Marketing Officer

  • Jun 2016 - Jul 2019

  Swift Sensors was born on the belief that by making it easy to deploy sensors and analyzing sensor data, companies across various industries will be able to use them in places they’ve never been used before to gain valuable insights into their operations with actionable data.Launched Swift Sensors out of stealth mode in December 2016Developed marketing strategy, integrated marketing plans and implemented all aspects of brand awareness and lead generation for Swift Sensors from a startup to growing company in the IIoT market of wireless sensor systems Show less



Bloomy

• Canada
• Pharmaceuticals

• Marketing Advisor

  • Jun 2015 - Jun 2019

  Advisor to CEO Business and Marketing Strategy Go-to-market Planning and Product Positioning Advisor to CEO Business and Marketing Strategy Go-to-market Planning and Product Positioning



National Instruments

• Retail Office Equipment

• Vice President of Marketing

  • Jan 2012 - Dec 2015

  Brand ManagementGlobal Marketing Strategy and BudgetMarketing ROICorporate CommunicationsInvestor and Government RelationsLaunched the first ever corporate brand campaign for NI -- "You and NI Will"Streamlined corporate marketing organization for greater efficiency and impact.Launched over 200 products annually

• Vice President, Product Marketing

  • Oct 2001 - Dec 2011

  Leadership and StrategyMergers and AcquisitionsProduct StrategyProduct ManagementManaged a team of more than 100 product managersConsistently delivered revenue and profitability growth with increasing revenue from new productsCreated and led higher education business segment focused on STEM educationExecutive sponsor for acquisitions of Electronics Workbench, Ettus Research, and Digilent.

• Director of Research and Development

  • Jun 1999 - Sep 2001

  R&D ManagementProduct DevelopmentLed the re-architecture of NI's device driver software platform that supports the majority of the company's hardware products and systems.