Raya Gunova

Social Media & Influencer Marketing at 180 The Strand
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Location
London Area, United Kingdom, UK

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Experience

    • United Kingdom
    • Museums, Historical Sites, and Zoos
    • 1 - 100 Employee
    • Social Media & Influencer Marketing
      • Jan 2023 - Present
    • United Kingdom
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • Head of Social Media
      • Dec 2021 - Dec 2022

      London, England, United Kingdom

    • United Kingdom
    • Personal Care Product Manufacturing
    • 100 - 200 Employee
    • Social Media Executive
      • Oct 2020 - Dec 2021

      London, England, United Kingdom

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Social Media Content Executive
      • Nov 2019 - Feb 2020

      Solihull, England, United Kingdom

    • Social Media Strategist
      • Jul 2018 - Nov 2019

      Solihull, West Midlands, United Kingdom

    • Germany
    • Automation Machinery Manufacturing
    • 700 & Above Employee
    • Business Information Assistant
      • Sep 2016 - Aug 2017

      Poole, Dorset ◦ Provided support to the Project & Change Management team in User Engagement ◦ Orchestrated IT projects from a User Engagement perspective by following the Project Support Process ◦ Regularly posted Crisis Communications (Major Incidents) on the internal social network and led the promotion of a number of IT hardware and software offerings internally ◦ In charge of the planning and implementation of a regional marketing campaign promoting the self-help service UseIT ◦… Show more ◦ Provided support to the Project & Change Management team in User Engagement ◦ Orchestrated IT projects from a User Engagement perspective by following the Project Support Process ◦ Regularly posted Crisis Communications (Major Incidents) on the internal social network and led the promotion of a number of IT hardware and software offerings internally ◦ In charge of the planning and implementation of a regional marketing campaign promoting the self-help service UseIT ◦ Measured the impact of end user communications initiated by the team using Bitly and Adobe Analytics ◦ Successfully led the induction training of two new staff members by giving them guidance and support in all areas of the business Show less

    • United Kingdom
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Digital Marketing Executive
      • Feb 2016 - May 2016

      Birmingham, United Kingdom ◦ Joint projects with Birmingham Children’s Hospital and other local/international clients ◦ Worked in team to develop Digital Strategy for our clients ◦ Created marketing content and managed the agency’s social media profiles/ blog writing using CMS (Wordpress) and Hootsuite ◦ Ability to multitask and take own initiative as a result from dealing with several assignments at the same time

    • Advertising Services
    • 1 - 100 Employee
    • Creative Art Direction
      • Nov 2015 - May 2016

      Birmingham, United Kingdom ◦ Worked in collaboration with the Student Union on ‘It’s not always banter’ marketing campaign aimed at promoting awareness about 'lad culture' on the university premises ◦ Group presentation/pitch to the client planned in a creative and ingenious way ◦ Manned Pop-up stands and movie nights as well as digital screens in order to drive participation and spread the word ◦ Organising events and allocating the budget strengthened my time management skills and multitasking ◦… Show more ◦ Worked in collaboration with the Student Union on ‘It’s not always banter’ marketing campaign aimed at promoting awareness about 'lad culture' on the university premises ◦ Group presentation/pitch to the client planned in a creative and ingenious way ◦ Manned Pop-up stands and movie nights as well as digital screens in order to drive participation and spread the word ◦ Organising events and allocating the budget strengthened my time management skills and multitasking ◦ Contributed during idea generation and helped create the marketing content for the posters/leaflets/digital screens dedicated to this campaign Show less

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Schools and Colleges Liaison Ambassador
      • Feb 2015 - May 2016

      Birmingham, United Kingdom ◦ Working with children, taking them on tours around the university’s facilities ◦ Giving talks about student life and courses and organising interactive games ◦ Co-operation and teamwork between ambassadors ◦ Strong work ethics and discipline needed in order to represent the university and lead tours around the university's accommodation

    • Brazil
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Sales Associate
      • Sep 2015 - Dec 2015

      ◦ Giving appropriate and personalised advice ◦ Arranging window displays/Visual merchandising ◦ Maximising every sales opportunity ◦ Offering a proactive and unique service approach ◦ Replenishing merchandise according to brand standards to ensure product is available for purchase ◦ Responsible for till control and stock recovery

    • Bulgaria
    • Oil and Gas
    • 200 - 300 Employee
    • PR and Development Assistant
      • Aug 2015 - Sep 2015

      Kozloduy, Bulgaria Working on a system of several integrated communication channels (intranet, in-plant radio station, visual information displays, leaflets, magazines etc.) used to establish a continuous dialogue with the public and inform people of the innovation of nuclear power technologies, its contribution to the protection and regeneration of the environment and the lifetime extension process of nuclear power units 5 & 6 of NPP Kozloduy. ◦ Reporting on to the team leader daily ◦ Supporting… Show more Working on a system of several integrated communication channels (intranet, in-plant radio station, visual information displays, leaflets, magazines etc.) used to establish a continuous dialogue with the public and inform people of the innovation of nuclear power technologies, its contribution to the protection and regeneration of the environment and the lifetime extension process of nuclear power units 5 & 6 of NPP Kozloduy. ◦ Reporting on to the team leader daily ◦ Supporting marketing and communication activities ◦ Creating high-quality copywriting content ◦ Improved IT skills as a result ◦ Attending meetings on an international level Show less

    • Germany
    • Human Resources Services
    • Freelance Copywriter
      • May 2015 - Aug 2015

      ◦ Composing descriptions of marketing materials and giveaways in the B2B market ◦ Writing marketing content based on specific requirements

    • United Kingdom
    • Public Relations and Communications Services
    • Blog Editor
      • Dec 2014 - May 2015

      Birmingham, United Kingdom Cosmincernica.com - popular lifestyle, fashion & luxury blog in UK (Internship opportunity) ◦ Specially selected to join the editorial team ◦ Four published articles (Copywriting experience)

    • Waitress
      • May 2014 - Sep 2014

      Kozloduy, Bulgaria ◦ Good knowledge of the different types of wine and the menu ◦ Advanced multi-tasking and organisation skills ◦ Delivering first-class customer service

    • United States
    • Individual and Family Services
    • School Parliament Ambassador
      • Sep 2007 - Jun 2012

      Kozloduy, Bulgaria ◦ Organising visits to orphanages for disabled children ◦ Managing the school's open days and concerts ◦ Preparing entertainment programs for the visitors

    • Radio Presenter
      • Sep 2009 - Jun 2011

      Kozloduy, Bulgaria ◦ Excellent presentation and performance skills ◦ Involved in the preparation of school radio shows and contests ◦ Very good understanding of the production process and the recording equipment, particularly with regards to timings ◦ Addressing musical greetings to students and teachers

Education

  • University of Westminster
    MSc Entrepreneurship, Innovation & Enterprise Development
    2020 - 2021
  • Birmingham City University
    Bachelor's Degree, Marketing, Advertising & Public Relations
    2014 - 2018
  • Saints Cyril and Methodius Secondary School
    Humanities/Humanistic Studies, 6.00
    2002 - 2014
  • European Language School
    Diplomas, English Language
    2002 - 2012
  • Creative Arts Academy
    2001 - 2011

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