Experience

Gushcloud Philippines

• Philippines
• Advertising Services
• 1 - 100 Employee

• Marketing and Promotions Manager

  • Apr 2021 - Present

  Led the creative ideation and developed communication strategies and frameworks for influencer marketing campaigns for numerous brands, including Diageo, Unilab, and Tinder. Crafted proposals for influencers and key opinion leaders to highlight brand identity and potential content strategies for their YouTube channels. Managed and optimized existing YouTube channels, utilizing YouTube Analytics data to suggest content and drive engagement. Wrote articles to increase brand awareness for Gushcloud Philippines and promote exclusive talents. Created talking points and presentations for Gushcloud Philippines Country Director's speaking engagements. Oversaw strategy and content for social media pages, including Gushcloud Philippines, MomCenter, and Best of Manila. Developed GTMs and Roadshow decks to help promote the said brands. Collaborated closely with the Marketing and Promotions Executive to conceptualize, manage, and implement content for MomCenter and Best of Manila, such as "Usapang Nanay" and "Best of Budding Biz." Show less



Synergeia Foundation, Inc.

• Strategic Management Services
• 1 - 100 Employee

• Social Media Content Consultant

  • Dec 2020 - Oct 2021

  Guided the internal social media team in developing a content strategy to enhance the foundation's visibility. Led the development of social media posts from ideation to copywriting and collaborated closely with a graphic designer Guided the internal social media team in developing a content strategy to enhance the foundation's visibility. Led the development of social media posts from ideation to copywriting and collaborated closely with a graphic designer



MCPS Human Resource Consulting

• Associate Consultant & Social Media Manager

  • Oct 2019 - Aug 2021

  Collaborated with the Lead Consultant to develop organizational diagnosis, leadership competencies with proficiency levels, organizational mandates with key result areas and job descriptions for leadership roles. Conducted benchmark research, online surveys, and focused group discussions to generate reports and analytics for various projects. Managed Ask Tina Sioson's social media presence across multiple platforms, including YouTube, Facebook, and Instagram. Conducted research, ideation, brainstorming, copywriting, and content creation for social media posts and videos. Directed content production and ensured alignment with brand tone and messaging. Show less



AdSpark Philippines

• Sr. Creative Strategist

  • Apr 2019 - Jan 2020

  Spearheaded creative ideation and digital strategy for multiple brands (Globe, FWD, Jardine Distribution, Rebisco, Diamon Rent-a-Car), leveraging data and insights to develop big ideas and communication frameworks for pitches and implementation.Supported Community Managers in executing social media content creation and communication strategies, ensuring their alignment with overall brand objectives and campaign strategy.Guided Design Specialists in conceptualization and art direction of the big idea, fostering a collaborative and innovative creative environment.Trained and mentored new Creative Strategists, equipping them with skills in digital copywriting, art direction, content planning, and UX design. Show less

• Creative Strategist

  • 2016 - Mar 2019

• Jr. Creative Strategist

  • Mar 2016 - Aug 2016



Gallardo & Associates

• Accounting
• 1 - 100 Employee

• Internship

  • Jan 2015 - Mar 2015

  Conceptualized digital campaigns, conducted brand research and created compelling social media content for the brands handled by the agency (Zonrox, GNC Philippines, Contiki). Conceptualized digital campaigns, conducted brand research and created compelling social media content for the brands handled by the agency (Zonrox, GNC Philippines, Contiki).