Experience

Itelma Electronics

• Russian Federation
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Deputy chief of Communications\ ESG Manager

  • Jan 2021 - Present

  The purpose of the role: Implementing brand strategy and development of sustainability values in business processes. Marketing: - development of brand calendar - managing of marketing activities; - formation of the annual budget; - structuring and presentation of the company's products; - organization of exhibitions; - formation of SMM and PR strategy; - creation of videos (script, preparation of the site, casting and texts) Sustainable development: - structuring information about current business processes in departments; - preparation of the first report on the sustainable development of the company according to GRI standards and within the framework of the UN goals; - formation and budgeting of the sustainable development program; - calculation of ROSI; - weaving the principles of sustainable development into the company's business processes. Achievements: - managing of updating business processes for Health&Safety, marketing and purchasing departments; - formation of a report on sustainable development - https://drive.google.com/file/d/1ZZhj6blGaZVmwc2xNlsDQBFToqrRQwBq/view?usp=share_link ; - obtaining a score of 78% in EcoVadis and S-Ratings; - launching the process of calculating the carbon footprint according to Scope 3. Show less



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• Senior marketing retail specialist

  • Feb 2020 - Jan 2021

  Responsible for trade-marketing activations in 207 stores across Russia, Ukraine and Kazakhstan: -coordinating of creative process with art director and adaptation global images; -collaborations with the product teams (release new collection, increase sells); -presentation of retail activities for management and preparing reports; -planning and control full process of store decorations (POSm) and providing great consumer journey; -control of budget; -reopening and upgrade stores; Achievements: -achieved KPI for all promo&campaigns; -participated in upgrade of 5 biggest stores in Russia in malls Atrium, Aviapark, Europolis, Metropolis, Mega Belaya Dacha; -led opening kids stores in Mega Teply Stan and Ostrov Mechty; -developed and successfully integrated process for controlling of delivery of POSm for all 207 stores. Show less



Wortmann Schuh-Holding

• Germany
• Wholesale
• 100 - 200 Employee

• Deputy chief of marketing

  • Feb 2016 - Dec 2019

  Tamaris is the main brand of shoe holding Wortmann KG, Headquarter in Detmold, Germany. 50 stores in Russia and more than 900 shop-in-shop.Purpose of the role: leading and driving of the brand strategy in CIS marketResponsibilities:- brand strategy planning, defining KPIs;- budgeting; - approval of local budget in headquarters;- reporting control of ROI;- brand strategy execution;- adaptation of global strategy for local market;- holding a tenders and suppliers management;- organization of exhibitions, events for clients and mass media.- formation of reports for all types of activities and presentation of reports to global marketing team;- team management (up to 5 members)Achievements:- sales in b2b channel increased by 30%. - sales in b2c channel increased by 45%- brand recognition increased by 40% in cities with a population of over one million people. - growth followers by 50%.- PR value growth more than 60%. Show less

• Senior Marketing Specialist

  • Aug 2013 - Jan 2016

  Purpose of the role: performing marketing activations for all types of clients b2b&b2c.Responsibilities:- adaptation all types of content and creation local layouts;- planning of needs POS materials, promo-gifts, trade equipment;- performing advertising campaigns on local marketplaces (lamoda.ru, wildberies.ru, ozon.ru);- performing advertising campaigns for b2b clients in CIS (Russia, Ukraine, Kazakhstan): media campaigns, outdoor, indoor, digital, BTL, events;- performing trade-marketing activities in retail;- visual merchandising of showrooms in CIS;- SMM: control of implementation of posting schedule in Instagram, Facebook, VK, communications with influencers, preparing reports;- PR: translating and writing texts, communications with the press, controling publications; Show less



Advertising agency Iris Design

• Senior account manager

  • Jul 2009 - Aug 2013

  Advertising agency Iris Design (graphic design, printing, video producing, events, btl) irisdesign.ru Moscow,Russia.Clients: Nike, Swatch Group (brands: Omega, Longines, Tissot, Rado, Harry Winston, Jaquet Droz), WORTMANN GROUP (brands:Tamaris, Caprice, s.Oliver, MARCO TOZZI), Tiffany&Co, Manolo Blahnik.January 2011 to August 2013 Senior account manager of Fashion and beauty department.Responsibilities:- projects management for key clients: briefing, budgeting, documents, performing;- contractors control;- accounting and reports. Achievements:- the number of projects in the department increased by 20%.- profit increased by 35%. Show less

• Junior account specialist

  • Jul 2009 - Dec 2010

  Responsibilities:- assistant to 2 departments: team task tracking, filling CRM, document flow, work with samples and couriers;- contractors and freelancers timing and quality control.