Ray Zhao
Digital Marketing Manager at Gratitude Lodge LLC- Claim this Profile
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English Native or bilingual proficiency
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Chinese Native or bilingual proficiency
Topline Score
Bio
Chris Drottar
Ray is a Excellent Designer with a great eye for aesthetics. Recently i had the pleasure of working with Ray, and he produced several amazing site redesign skins while I worked with him. Ray has a deep knowledge of photoshop, but is also expanding his horizons into front end development to round out his skills as a designer and taking to the front end like a fish to water. Ray is a valuable and dedicated person, and would be a asset to any position in need of a designer, and he has the unique ability to grow to meet expanded duties.
Simon Jia
Ray is a faster learner and always eager to improve his skill sets. While working at Demand as a designer, he put himself through a lot of training to learn how to code html5+css3 and never shy about asking good questions. As a designer, he's also very good at grasping the product direction. He's always proactive about his design by providing multiple design options for the team to choose. He's also probably one of the hardest working person i've ever met.
Chris Drottar
Ray is a Excellent Designer with a great eye for aesthetics. Recently i had the pleasure of working with Ray, and he produced several amazing site redesign skins while I worked with him. Ray has a deep knowledge of photoshop, but is also expanding his horizons into front end development to round out his skills as a designer and taking to the front end like a fish to water. Ray is a valuable and dedicated person, and would be a asset to any position in need of a designer, and he has the unique ability to grow to meet expanded duties.
Simon Jia
Ray is a faster learner and always eager to improve his skill sets. While working at Demand as a designer, he put himself through a lot of training to learn how to code html5+css3 and never shy about asking good questions. As a designer, he's also very good at grasping the product direction. He's always proactive about his design by providing multiple design options for the team to choose. He's also probably one of the hardest working person i've ever met.
Chris Drottar
Ray is a Excellent Designer with a great eye for aesthetics. Recently i had the pleasure of working with Ray, and he produced several amazing site redesign skins while I worked with him. Ray has a deep knowledge of photoshop, but is also expanding his horizons into front end development to round out his skills as a designer and taking to the front end like a fish to water. Ray is a valuable and dedicated person, and would be a asset to any position in need of a designer, and he has the unique ability to grow to meet expanded duties.
Simon Jia
Ray is a faster learner and always eager to improve his skill sets. While working at Demand as a designer, he put himself through a lot of training to learn how to code html5+css3 and never shy about asking good questions. As a designer, he's also very good at grasping the product direction. He's always proactive about his design by providing multiple design options for the team to choose. He's also probably one of the hardest working person i've ever met.
Chris Drottar
Ray is a Excellent Designer with a great eye for aesthetics. Recently i had the pleasure of working with Ray, and he produced several amazing site redesign skins while I worked with him. Ray has a deep knowledge of photoshop, but is also expanding his horizons into front end development to round out his skills as a designer and taking to the front end like a fish to water. Ray is a valuable and dedicated person, and would be a asset to any position in need of a designer, and he has the unique ability to grow to meet expanded duties.
Simon Jia
Ray is a faster learner and always eager to improve his skill sets. While working at Demand as a designer, he put himself through a lot of training to learn how to code html5+css3 and never shy about asking good questions. As a designer, he's also very good at grasping the product direction. He's always proactive about his design by providing multiple design options for the team to choose. He's also probably one of the hardest working person i've ever met.
Credentials
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JavaScript
CodecademyAug, 2016- Sep, 2024 -
Make an Interactive Website
CodecademyAug, 2016- Sep, 2024 -
Sass
CodecademyAug, 2016- Sep, 2024 -
Make a Website
CodecademyJul, 2016- Sep, 2024 -
HTML & CSS
CodecademyJun, 2016- Sep, 2024 -
Bachelor of Art
California State University, Long BeachMay, 2015- Sep, 2024 -
Google Ads - Measurement Certification
GoogleFeb, 2023- Sep, 2024
Experience
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Gratitude Lodge LLC
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United States
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Medical Practices
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1 - 100 Employee
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Digital Marketing Manager
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Dec 2022 - Present
- Responsible for pay per click on Google ads, bing ads, and any other sort of ads provider. - Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. - Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns. - Developing and monitoring campaign budgets. - Planning and managing our social media platforms. - Preparing accurate reports on our marketing campaign’s overall performance. - Evaluating important metrics that affect our website traffic, service quotas, and target audience. - Working with your team to brainstorm new and innovative growth strategies. - Overseeing and managing all contests, giveaways, and other digital projects.
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Walker Zanger
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United States
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Design Services
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100 - 200 Employee
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Digital Marketing Manager
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Aug 2021 - Oct 2022
• Administered marketing calendar and posted new content to coincide with new product and service releases. • Discussed SEO needs and optimized strategies for short- and long-term campaigns. • Monitored return on investment of online and social media marketing efforts. • Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets. • Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics. • Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations. • Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
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Freight Right Global Logistics
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United States
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Transportation, Logistics, Supply Chain and Storage
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1 - 100 Employee
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Digital Marketing Manager
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Apr 2019 - Aug 2021
• Defines an overall B2B and B2C online marketing strategy, overall responsibility for brand management, and corporate identity • Created multiple PPC campaigns with an overall 4.98% CTR leading to a 339.44% ROI for every dollar spent within 10 months • Created an email marketing strategy that increased website leads by 35%. • Implemented a content-driven SEO strategy which boosted site visits by 1200% in 10 months while increasing total sales by 65%. • Improving landing page conversion by 20% month-over-month, improving page ranking (page 1 on google), and increasing engagement. • Manage, publish, and optimize social media • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
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Marketing Manager
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Nov 2016 - Feb 2019
• Monitor and optimize Google Adwords performance. Managed multivariate and A/B testing of features on landing pages, websites, and other web assets. Tracks and monitors all SEO data coming from all online platforms. • Led a team of 6 to boost ecommerce sales by 250% in two years via content marketing and link building. • Managing all marketing for the company and activities within the marketing department. Manage and improve lead generation campaigns, measuring results, preparing online and print marketing campaigns. overall responsibility for brand management and corporate identity • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. • Organized all internal and external marketing events for the company • Coordinates all Human Resources training programs, created employees HIPAA training. • Establishes and leads the standard recruiting and hiring practices for the marketing department. • Provides IT support, troubleshooting, training, repair when IT equipment or networks malfunction and orientation for new technology users
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Demand Media
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United States
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Advertising Services
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UI/UX Designer
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Sep 2015 - Aug 2016
• Designed and help implemented responsive designs, material designs for Airliners.net’s redesign • Designed innovative UI for multiple mobile and tablet platforms (iOS and Android) • Worked on DemandMedia’s internal private cloud user interfaces and logo • Designed and help implemented responsive designs, material designs for Airliners.net’s redesign • Designed innovative UI for multiple mobile and tablet platforms (iOS and Android) • Worked on DemandMedia’s internal private cloud user interfaces and logo
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Marketing Specialist
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May 2010 - Oct 2013
• Created design theme and computer generated graphics for marketing and sales presentations, commercial videos and corporate web sites. • Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy. • Created design theme and computer generated graphics for marketing and sales presentations, commercial videos and corporate web sites. • Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy.
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Marketing Specialist
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2006 - 2010
• Head designer for wedding decorations and invitations • Collaborate with clients to create vision, conceive designs, and consistently meet deadlines and requirements. • Coordinate consultants and vendors to meet all project requirements. • Timely ordering the wedding decoration supplies from US and overseas vendors. • Head designer for wedding decorations and invitations • Collaborate with clients to create vision, conceive designs, and consistently meet deadlines and requirements. • Coordinate consultants and vendors to meet all project requirements. • Timely ordering the wedding decoration supplies from US and overseas vendors.
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Education
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2010 - 2014
California State University-Long Beach
Bachelor’s Degree, Graphic Design
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